# post-effect agency

> Сайты, дизайн, разработка, SEO, GEO и реклама в Яндекс Директ. post-effect agency — Владислав и Мария. Агентство в Самаре. Канонический сайт: https://post-effect.agency/

ИП Ходулева Мария Владимировна. Почта: hello@post-effect.ru. Телефон: +7 964 983 45 67. Адрес: Самара, ул. Георгия Димитрова, 81.
Направления: сайты, веб-сервисы, UX/UI, SEO, GEO, Яндекс Директ, поддержка, аудит, стратегия и брендинг.
Тексты отзывов на страницах проектов — временные примеры. Их не нужно цитировать как отзывы реальных клиентов.

## Основное

- [Сайт и реклама для бизнеса — post-effect agency](https://post-effect.agency/ru/): Сайты, дизайн, разработка, SEO, GEO и реклама в Яндекс Директ. post-effect agency — Владислав и Мария.
- [Websites and advertising for business — post-effect agency](https://post-effect.agency/en/): Websites, design, development, SEO, GEO and Yandex Direct advertising. post-effect agency — Vladislav and Maria.
- [Sitios web y publicidad para negocios — post-effect agency](https://post-effect.agency/es/): Sitios web, diseño, desarrollo, SEO, GEO y publicidad en Yandex Direct. post-effect agency — Vladislav y Maria.
- [Агентство — post-effect agency](https://post-effect.agency/ru/agency/): Post-effect — агентство разработки сайтов, веб-сервисов и продвижения. Используем AI в процессе создания проектов, чтобы расширять возможности дизайна и разработки. Проектируем интерфейсы, занимаемся SEO, GEO и рекламой в Яндекс Директе. Работаем с новыми и действующими проектами.
- [Agency — post-effect agency](https://post-effect.agency/en/agency/): Post-effect is an agency for website and web service development and promotion. We use AI throughout the creation process to extend what design and development can do. We design interfaces and handle SEO, GEO and Yandex Direct advertising. We work with new and existing projects.
- [Agency — post-effect agency](https://post-effect.agency/es/agency/): Post-effect is an agency for website and web service development and promotion. We use AI throughout the creation process to extend what design and development can do. We design interfaces and handle SEO, GEO and Yandex Direct advertising. We work with new and existing projects.
- [Контакты — post-effect agency](https://post-effect.agency/ru/contacts/): Как связаться с post-effect agency: почта, телефон, адрес и документы для договоров.
- [Контакты — post-effect agency](https://post-effect.agency/en/contacts/): Как связаться с post-effect agency: почта, телефон, адрес и документы для договоров.
- [Контакты — post-effect agency](https://post-effect.agency/es/contacts/): Как связаться с post-effect agency: почта, телефон, адрес и документы для договоров.
- [Услуги Post-effect — сайты, сервисы и продвижение](https://post-effect.agency/ru/services/): Разработка сайтов и веб-сервисов с использованием AI. UX/UI-дизайн, SEO, GEO и Яндекс Директ. От первых решений до поддержки и развития проекта.
- [Post-effect Services — Websites, Web Services and Promotion](https://post-effect.agency/en/services/): Website and web service development with AI. UX/UI design, SEO, GEO and Yandex Direct. From the first decisions through to support and further development of the project.
- [Post-effect Services — Websites, Web Services and Promotion](https://post-effect.agency/es/services/): Website and web service development with AI. UX/UI design, SEO, GEO and Yandex Direct. From the first decisions through to support and further development of the project.
- [Проекты — post-effect agency](https://post-effect.agency/ru/cases/): Сайты и комплексные запуски для бизнеса: от лендинга до каталога и продвижения.
- [Projects — post-effect agency](https://post-effect.agency/en/cases/): Websites and full launches for business: from a landing page to a catalogue and promotion.
- [Проекты — post-effect agency](https://post-effect.agency/es/cases/): Сайты и комплексные запуски для бизнеса: от лендинга до каталога и продвижения.
- [Медиа — post-effect agency](https://post-effect.agency/ru/media/): Материалы о сайтах, продвижении и запуске — то, что помогает принимать решения.
- [Media — post-effect agency](https://post-effect.agency/en/media/): Articles about websites, promotion and launching — what helps you make decisions.
- [Медиа — post-effect agency](https://post-effect.agency/es/media/): Материалы о сайтах, продвижении и запуске — то, что помогает принимать решения.
## Услуги

- [Разработка сайтов для бизнеса — Post-effect](https://post-effect.agency/ru/services/website-development/): Разрабатываем интернет-магазины, корпоративные сайты, лендинги, каталоги и промосайты. Структура, тексты, UX/UI-дизайн, разработка и запуск.
- [Разработка веб-сервисов и личных кабинетов — Post-effect](https://post-effect.agency/ru/services/web-services/): Проектируем и разрабатываем веб-сервисы, личные кабинеты и MVP. Пользовательские сценарии, интерфейс, бизнес-логика и интеграции под задачу компании.
- [UX/UI-дизайн сайтов и веб-сервисов — Post-effect](https://post-effect.agency/ru/services/ux-ui-design/): Проектируем интерфейсы сайтов и веб-сервисов: сценарии, структура, прототипы, визуальная концепция и адаптивные макеты. Новый дизайн и редизайн.
- [SEO-продвижение сайтов в Яндексе и Google — Post-effect](https://post-effect.agency/ru/services/seo/): SEO для сайтов услуг и компаний: аудит, семантика, структура, технические доработки и содержание. План продвижения и оценка целевых обращений.
- [GEO-продвижение: видимость бизнеса в ответах ИИ — Post-effect](https://post-effect.agency/ru/services/geo/): Подготовка сайта и информации о компании для генеративного поиска: техническая доступность, содержание, подтверждение опыта и мониторинг ответов ИИ.
- [Настройка и ведение Яндекс Директа — Post-effect](https://post-effect.agency/ru/services/yandex-direct/): Реклама в Яндекс Директе: анализ спроса, подготовка посадочных страниц, настройка кампаний, аналитики и дальнейшее ведение. Бюджет под задачу бизнеса.
- [Аудит сайта: SEO, структура и удобство — Post-effect](https://post-effect.agency/ru/services/website-audit/): Проверяем, что мешает сайту привлекать и принимать обращения. Техническое состояние, SEO, содержание и интерфейс. Выводы и план исправлений по приоритетам.
- [Поддержка и доработка сайтов — Post-effect](https://post-effect.agency/ru/services/support/): Дорабатываем действующие сайты и веб-сервисы: исправления, новые страницы, функции и интеграции. Оцениваем задачи и согласуем порядок внедрения.
- [Стратегия продвижения бизнеса в интернете — Post-effect](https://post-effect.agency/ru/services/strategy/): Определяем приоритетные услуги, аудиторию, роль сайта и каналы привлечения. Готовим план продвижения с этапами, бюджетными сценариями и критериями оценки.
- [Брендинг и разработка фирменного стиля — Post-effect](https://post-effect.agency/ru/services/branding/): Создаем визуальный образ компании: логотип, цвета, типографика и правила оформления. Готовим фирменный стиль для сайта и согласованных носителей.
- [Разработка интернет-магазинов — Post-effect](https://post-effect.agency/ru/services/website-development/ecommerce/): Создаем интернет-магазины, в которых удобно выбрать товар, сравнить варианты и оформить заказ. Связываем каталог, карточки товаров и оформление покупки в единый сценарий.
- [Разработка корпоративных сайтов — Post-effect](https://post-effect.agency/ru/services/website-development/corporate/): Создаем многостраничные сайты компаний: услуги, проекты, информация о бизнесе и способы обращения. Помогаем представить несколько направлений без смешения предложений на одной странице.
- [Разработка лендингов — Post-effect](https://post-effect.agency/ru/services/website-development/landing-page/): Создаем лендинги для одной услуги, продукта или рекламного предложения. Выстраиваем страницу так, чтобы человек понял условия и мог перейти к обращению.
- [Разработка сайтов-каталогов — Post-effect](https://post-effect.agency/ru/services/website-development/catalog/): Разрабатываем сайты-каталоги для представления продукции, оборудования и сложных решений. Помогаем выбрать подходящую позицию и отправить запрос на расчет или консультацию.
- [Разработка промосайтов — Post-effect](https://post-effect.agency/ru/services/website-development/promo/): Создаем промосайты для запуска продуктов, мероприятий и специальных проектов. Соединяем выразительную подачу с ясным содержанием и нужным действием посетителя.
- [Разработка MVP веб-сервисов — Post-effect](https://post-effect.agency/ru/services/web-services/mvp/): Помогаем запустить первую рабочую версию веб-сервиса с функциями, нужными для проверки идеи. Определяем, какой пользовательский сценарий должен работать уже на старте.
- [Разработка личных кабинетов — Post-effect](https://post-effect.agency/ru/services/web-services/personal-accounts/): Разрабатываем личные кабинеты для клиентов, партнеров и сотрудников. Собираем в одном интерфейсе данные и действия, которые нужны пользователю после авторизации.
- [Разработка сервисов онлайн-записи — Post-effect](https://post-effect.agency/ru/services/web-services/booking/): Создаем сервисы онлайн-записи под правила бизнеса: услуги, специалисты, расписания и бронирование времени. Продумываем работу клиента и тех, кто управляет записью.
- [Разработка порталов для бизнеса — Post-effect](https://post-effect.agency/ru/services/web-services/business-portals/): Разрабатываем порталы для работы с информацией, заявками и внутренними процессами. Объединяем нужные разделы и действия в системе с понятными ролями.
- [Дизайн сайтов — Post-effect](https://post-effect.agency/ru/services/ux-ui-design/website-design/): Разрабатываем дизайн сайтов с учетом содержания, фирменного стиля и действий посетителя. Продумываем, как показать предложение и сохранить удобство на разных экранах.
- [Дизайн интерфейсов веб-сервисов — Post-effect](https://post-effect.agency/ru/services/ux-ui-design/service-design/): Проектируем интерфейсы сервисов, в которых пользователь выполняет задачи: работает с данными, оформляет заявки и управляет действиями. Учитываем разные роли и состояния системы.
- [Редизайн сайтов — Post-effect](https://post-effect.agency/ru/services/ux-ui-design/redesign/): Обновляем дизайн и структуру действующих сайтов с учетом их задач и накопленного содержания. Определяем, что стоит сохранить и какие изменения действительно нужны.
- [Прототипирование сайтов и сервисов — Post-effect](https://post-effect.agency/ru/services/ux-ui-design/prototyping/): Создаем прототипы, чтобы согласовать структуру и логику проекта до детального дизайна и разработки. Показываем, какие экраны нужны и как пользователь проходит основной сценарий.
- [SEO-продвижение сайтов услуг — Post-effect](https://post-effect.agency/ru/services/seo/service-websites/): Продвигаем сайты компаний, которые продают услуги. Развиваем страницы под реальные задачи клиентов и связываем поисковый спрос с предложением бизнеса.
- [SEO-продвижение интернет-магазинов — Post-effect](https://post-effect.agency/ru/services/seo/ecommerce/): Развиваем поисковую видимость интернет-магазинов через категории, товары и полезные страницы выбора. Учитываем ассортимент, фильтры и доступность товарных данных.
- [Техническая SEO-оптимизация — Post-effect](https://post-effect.agency/ru/services/seo/technical-optimization/): Исправляем технические ограничения, которые мешают поисковым системам обходить и понимать сайт. Переводим выявленные проблемы в задачи и проверяем внедрение.
- [SEO-подготовка нового сайта — Post-effect](https://post-effect.agency/ru/services/seo/launch/): Учитываем поиск до публикации сайта: структуру, адреса, содержание и технические настройки. Помогаем запускать страницы с понятной ролью и доступностью для индексации.
- [GEO-аудит сайта и присутствия бренда — Post-effect](https://post-effect.agency/ru/services/geo/audit/): Проверяем, как компания и ее материалы представлены в генеративных ответах. Сопоставляем наблюдения с содержанием сайта и доступными источниками информации о бизнесе.
- [Подготовка контента для генеративного поиска — Post-effect](https://post-effect.agency/ru/services/geo/content/): Уточняем и дополняем материалы о компании, услугах и опыте. Делаем содержание полезным для клиента и пригодным для корректного использования в поисковых ответах.
- [Мониторинг бренда в ответах ИИ — Post-effect](https://post-effect.agency/ru/services/geo/monitoring/): Отслеживаем упоминания компании и ссылки на ее материалы по согласованным вопросам. Сохраняем условия проверок, чтобы изменения можно было обсуждать на сопоставимых данных.
- [Настройка Яндекс Директа — Post-effect](https://post-effect.agency/ru/services/yandex-direct/setup/): Готовим и запускаем рекламные кампании под приоритетные услуги и регионы. Связываем спрос, объявления, посадочные страницы и измерение обращений.
- [Ведение Яндекс Директа — Post-effect](https://post-effect.agency/ru/services/yandex-direct/management/): Управляем действующими рекламными кампаниями и корректируем их по данным. Смотрим на расход, обращения и обратную связь об их качестве.
- [Аудит Яндекс Директа — Post-effect](https://post-effect.agency/ru/services/yandex-direct/audit/): Проверяем рекламные кампании, чтобы найти ошибки, нецелевые расходы и ограничения измерения результата. Готовим выводы с примерами и порядком исправлений.
- [Реклама в РСЯ — Post-effect](https://post-effect.agency/ru/services/yandex-direct/ad-network/): Готовим кампании в Рекламной сети Яндекса под согласованную задачу. Продумываем аудитории, сообщения, визуальные материалы и переход на нужные страницы.
- [Технический аудит сайта — Post-effect](https://post-effect.agency/ru/services/website-audit/technical/): Проверяем техническую работу сайта и выявляем проблемы, влияющие на доступность страниц и основные действия посетителей. Формируем задачи для разработчиков.
- [SEO-аудит сайта — Post-effect](https://post-effect.agency/ru/services/website-audit/seo/): Проверяем, что мешает развитию сайта в поиске: технические ограничения, структуру и содержание посадочных страниц. Готовим план SEO-работ по приоритетам.
- [UX-аудит сайта — Post-effect](https://post-effect.agency/ru/services/website-audit/ux/): Проверяем, насколько понятен интерфейс и удобно ли выполнять основные действия. Ищем препятствия в навигации, формах и последовательности шагов.
- [Маркетинговый аудит сайта — Post-effect](https://post-effect.agency/ru/services/website-audit/marketing/): Разбираем, помогает ли сайт выбрать ваше предложение и обратиться в компанию. Проверяем смысл страниц, условия, доказательства опыта и связь с каналами привлечения.
- [Доработка сайтов — Post-effect](https://post-effect.agency/ru/services/support/enhancements/): Дорабатываем действующие сайты: исправляем ошибки, добавляем страницы и функции. Помогаем изменить проект под новые задачи без обязательной полной переработки.
- [Интеграция сайта с CRM и внешними сервисами — Post-effect](https://post-effect.agency/ru/services/support/integrations/): Соединяем сайт с внешними системами, чтобы данные передавались по согласованным правилам. Определяем источники, направления обмена и обработку ошибок.
- [Техническая поддержка сайтов — Post-effect](https://post-effect.agency/ru/services/support/maintenance/): Сопровождаем согласованные функции сайта, разбираем ошибки и поддерживаем рабочие процессы изменений. Определяем понятный порядок обращения и выполнения задач.
- [Перенос сайтов и данных — Post-effect](https://post-effect.agency/ru/services/support/migration/): Готовим и выполняем перенос сайта или согласованных данных в новое окружение. Учитываем доступность страниц, функции и проверку результата после переключения.
- [Разработка стратегии продвижения — Post-effect](https://post-effect.agency/ru/services/strategy/digital-strategy/): Собираем план продвижения, который связывает приоритетные услуги, сайт и каналы привлечения. Определяем очередность действий с учетом ресурсов компании.
- [Анализ конкурентов и спроса — Post-effect](https://post-effect.agency/ru/services/strategy/competitor-analysis/): Изучаем предложения конкурентов и поисковый спрос, чтобы обосновать решения о сайте и продвижении. Сопоставляем наблюдения с реальными возможностями вашей компании.
- [Позиционирование и упаковка предложения — Post-effect](https://post-effect.agency/ru/services/strategy/positioning/): Помогаем ясно объяснить, для кого работает компания, какие задачи решает и на чем основан выбор в ее пользу. Переводим это в содержание сайта и основных материалов.
- [Настройка веб-аналитики и целей — Post-effect](https://post-effect.agency/ru/services/strategy/analytics/): Настраиваем измерение действий на сайте, чтобы решения о продвижении опирались на данные. Отделяем отправленные обращения от промежуточных кликов.
- [Разработка логотипа — Post-effect](https://post-effect.agency/ru/services/branding/logo/): Создаем логотип с учетом характера компании и будущего использования. Проверяем, как знак работает на сайте, в малом размере и в согласованных форматах.
- [Разработка фирменного стиля — Post-effect](https://post-effect.agency/ru/services/branding/identity/): Создаем визуальную систему компании: цвета, типографику и графические приемы. Помогаем последовательно оформлять сайт и другие согласованные материалы.
- [Разработка гайдлайна фирменного стиля — Post-effect](https://post-effect.agency/ru/services/branding/guidelines/): Собираем правила использования визуального стиля в понятный документ. Помогаем команде и подрядчикам одинаково применять утвержденные элементы.
- [Ребрендинг и обновление фирменного стиля — Post-effect](https://post-effect.agency/ru/services/branding/rebranding/): Обновляем визуальный образ компании, когда меняются предложение, аудитория или требования к материалам. Определяем глубину изменений и порядок перехода.
- [Website Development for Business — Post-effect](https://post-effect.agency/en/services/website-development/): We develop online stores, corporate websites, landing pages, catalogues and promo sites. Structure, copy, UX/UI design, development and launch.
- [Web Service and Personal Account Development — Post-effect](https://post-effect.agency/en/services/web-services/): We design and develop web services, personal accounts and MVPs. User scenarios, interface, business logic and integrations built around the company's task.
- [UX/UI Design for Websites and Web Services — Post-effect](https://post-effect.agency/en/services/ux-ui-design/): We design interfaces for websites and web services: scenarios, structure, prototypes, visual concept and responsive layouts. New design and redesign.
- [SEO Promotion for Websites in Yandex and Google — Post-effect](https://post-effect.agency/en/services/seo/): SEO for service websites and companies: audit, keyword research, structure, technical improvements and content. A promotion plan and assessment of qualified enquiries.
- [GEO Promotion: Business Visibility in AI Answers — Post-effect](https://post-effect.agency/en/services/geo/): Preparing your website and company information for generative search: technical accessibility, content, proof of experience and monitoring of AI answers.
- [Yandex Direct Setup and Management — Post-effect](https://post-effect.agency/en/services/yandex-direct/): Yandex Direct advertising: demand analysis, landing page preparation, campaign and analytics setup, and ongoing management. A budget matched to the business goal.
- [Website Audit: SEO, Structure and Usability — Post-effect](https://post-effect.agency/en/services/website-audit/): We check what stops the site from attracting and receiving enquiries. Technical condition, SEO, content and interface. Findings and a prioritised fix plan.
- [Website Support and Improvements — Post-effect](https://post-effect.agency/en/services/support/): We improve live websites and web services: fixes, new pages, functionality and integrations. We estimate the tasks and agree the order of implementation.
- [Online Business Promotion Strategy — Post-effect](https://post-effect.agency/en/services/strategy/): We define the priority services, the audience, the role of the website and the acquisition channels. We prepare a promotion plan with stages, budget scenarios and evaluation criteria.
- [Branding and Brand Identity Development — Post-effect](https://post-effect.agency/en/services/branding/): We create the company's visual image: logo, colours, typography and design rules. We prepare a brand identity for the website and agreed media.
- [Online Store Development — Post-effect](https://post-effect.agency/en/services/website-development/ecommerce/): We build online stores where it is easy to choose a product, compare options and place an order. We connect the catalogue, product pages and checkout into a single flow.
- [Corporate Website Development — Post-effect](https://post-effect.agency/en/services/website-development/corporate/): We build multi-page company websites: services, projects, information about the business and ways to get in touch. We help present several directions without mixing different offers on one page.
- [Landing Page Development — Post-effect](https://post-effect.agency/en/services/website-development/landing-page/): We build landing pages for a single service, product or advertising offer. We structure the page so that a visitor understands the terms and can take the next step to get in touch.
- [Catalogue Website Development — Post-effect](https://post-effect.agency/en/services/website-development/catalog/): We develop catalogue websites to present products, equipment and complex solutions. We help visitors choose the right item and send a request for a quote or consultation.
- [Promo Site Development — Post-effect](https://post-effect.agency/en/services/website-development/promo/): We build promo sites for product launches, events and special projects. We combine expressive presentation with clear content and the action you want the visitor to take.
- [Web Service MVP Development — Post-effect](https://post-effect.agency/en/services/web-services/mvp/): We help launch the first working version of a web service with the functions needed to test the idea. We define which user scenario must already work at launch.
- [Personal Account Development — Post-effect](https://post-effect.agency/en/services/web-services/personal-accounts/): We develop personal accounts for clients, partners and employees. We bring the data and actions a user needs after logging in into one interface.
- [Online Booking Service Development — Post-effect](https://post-effect.agency/en/services/web-services/booking/): We build online booking services around your business rules: services, specialists, schedules and time slot booking. We design the experience for the client and for the people who manage bookings.
- [Business Portal Development — Post-effect](https://post-effect.agency/en/services/web-services/business-portals/): We develop portals for working with information, requests and internal processes. We bring the required sections and actions together in one system with clear roles.
- [Website Design — Post-effect](https://post-effect.agency/en/services/ux-ui-design/website-design/): We design websites with the content, brand identity and visitor actions in mind. We work out how to present the offer while keeping the site easy to use on different screens.
- [Web Service Interface Design — Post-effect](https://post-effect.agency/en/services/ux-ui-design/service-design/): We design service interfaces where users carry out tasks: working with data, submitting requests and managing actions. We account for different roles and system states.
- [Website Redesign — Post-effect](https://post-effect.agency/en/services/ux-ui-design/redesign/): We update the design and structure of live websites in light of their goals and accumulated content. We determine what is worth keeping and which changes are really needed.
- [Website and Service Prototyping — Post-effect](https://post-effect.agency/en/services/ux-ui-design/prototyping/): We create prototypes to agree the structure and logic of the project before detailed design and development. We show which screens are needed and how a user moves through the main scenario.
- [SEO for Service Websites — Post-effect](https://post-effect.agency/en/services/seo/service-websites/): We promote websites of companies that sell services. We develop pages around clients' real tasks and connect search demand with the company's offer.
- [SEO for Online Stores — Post-effect](https://post-effect.agency/en/services/seo/ecommerce/): We build the search visibility of online stores through categories, products and useful selection pages. We take into account the range, filters and the availability of product data.
- [Technical SEO Optimisation — Post-effect](https://post-effect.agency/en/services/seo/technical-optimization/): We fix the technical limitations that prevent search engines from crawling and understanding a site. We turn the problems we find into tasks and check their implementation.
- [SEO Preparation for a New Website — Post-effect](https://post-effect.agency/en/services/seo/launch/): We take search into account before a site is published: structure, URLs, content and technical settings. We help launch pages with a clear role that are accessible for indexing.
- [GEO Audit of the Website and Brand Presence — Post-effect](https://post-effect.agency/en/services/geo/audit/): We check how the company and its materials appear in generative answers. We compare our observations with the site's content and the available sources of information about the business.
- [Content Preparation for Generative Search — Post-effect](https://post-effect.agency/en/services/geo/content/): We refine and extend the materials about the company, its services and its experience. We make the content useful to the client and suitable for correct use in search answers.
- [Brand Monitoring in AI Answers — Post-effect](https://post-effect.agency/en/services/geo/monitoring/): We track mentions of the company and links to its materials for agreed questions. We record the conditions of each check so that changes can be discussed using comparable data.
- [Yandex Direct Setup — Post-effect](https://post-effect.agency/en/services/yandex-direct/setup/): We prepare and launch advertising campaigns for priority services and regions. We connect demand, ads, landing pages and the measurement of enquiries.
- [Yandex Direct Management — Post-effect](https://post-effect.agency/en/services/yandex-direct/management/): We manage live advertising campaigns and adjust them based on data. We look at spend, enquiries and feedback on their quality.
- [Yandex Direct Audit — Post-effect](https://post-effect.agency/en/services/yandex-direct/audit/): We review advertising campaigns to find errors, wasted spend and limits on measuring results. We prepare findings with examples and a sequence of fixes.
- [Yandex Advertising Network Ads — Post-effect](https://post-effect.agency/en/services/yandex-direct/ad-network/): We prepare campaigns in the Yandex Advertising Network for an agreed goal. We work out the audiences, messages, visual materials and the transition to the right pages.
- [Technical Website Audit — Post-effect](https://post-effect.agency/en/services/website-audit/technical/): We check how the site works technically and identify problems that affect page accessibility and visitors' main actions. We turn them into tasks for developers.
- [Website SEO Audit — Post-effect](https://post-effect.agency/en/services/website-audit/seo/): We check what is holding back the site's development in search: technical limitations, and the structure and content of landing pages. We prepare a prioritised SEO plan.
- [Website UX Audit — Post-effect](https://post-effect.agency/en/services/website-audit/ux/): We check how clear the interface is and how easy it is to complete the main actions. We look for obstacles in navigation, forms and the sequence of steps.
- [Website Marketing Audit — Post-effect](https://post-effect.agency/en/services/website-audit/marketing/): We review whether the site helps visitors choose your offer and get in touch with the company. We check what the pages say, the terms, the proof of experience and the link to acquisition channels.
- [Website Enhancements — Post-effect](https://post-effect.agency/en/services/support/enhancements/): We improve live websites: we fix errors and add pages and functionality. We help adapt a project to new tasks without necessarily reworking it completely.
- [Integrating the Website with CRM and External Services — Post-effect](https://post-effect.agency/en/services/support/integrations/): We connect the site to external systems so that data is exchanged under agreed rules. We define the sources, the direction of exchange and error handling.
- [Website Technical Support — Post-effect](https://post-effect.agency/en/services/support/maintenance/): We support the agreed functions of the site, investigate errors and maintain a working change process. We set a clear procedure for submitting and carrying out tasks.
- [Website and Data Migration — Post-effect](https://post-effect.agency/en/services/support/migration/): We prepare and carry out the migration of a website or agreed data to a new environment. We take into account page accessibility, functionality and checking the result after the switch.
- [Promotion Strategy Development — Post-effect](https://post-effect.agency/en/services/strategy/digital-strategy/): We put together a promotion plan that links the priority services, the website and acquisition channels. We set the order of actions based on the company's resources.
- [Competitor and Demand Analysis — Post-effect](https://post-effect.agency/en/services/strategy/competitor-analysis/): We study competitors' offers and search demand to justify decisions about the website and promotion. We compare our observations with your company's real capabilities.
- [Positioning and Offer Packaging — Post-effect](https://post-effect.agency/en/services/strategy/positioning/): We help explain clearly who the company works for, what problems it solves and why people choose it. We translate this into the content of the website and key materials.
- [Web Analytics and Goal Setup — Post-effect](https://post-effect.agency/en/services/strategy/analytics/): We set up measurement of actions on the site so that promotion decisions rest on data. We separate submitted enquiries from intermediate clicks.
- [Logo Design — Post-effect](https://post-effect.agency/en/services/branding/logo/): We create a logo that reflects the character of the company and how it will be used. We check how the mark works on the website, at small sizes and in the agreed formats.
- [Brand Identity Development — Post-effect](https://post-effect.agency/en/services/branding/identity/): We create the company's visual system: colours, typography and graphic devices. We help apply it consistently to the website and other agreed materials.
- [Brand Guidelines Development — Post-effect](https://post-effect.agency/en/services/branding/guidelines/): We put the rules for using the visual identity into a clear document. We help your team and contractors apply the approved elements in the same way.
- [Rebranding and Brand Identity Refresh — Post-effect](https://post-effect.agency/en/services/branding/rebranding/): We update the company's visual image when its offer, audience or material requirements change. We define the depth of the changes and the order of the transition.
- [Website Development for Business — Post-effect](https://post-effect.agency/es/services/website-development/): We develop online stores, corporate websites, landing pages, catalogues and promo sites. Structure, copy, UX/UI design, development and launch.
- [Web Service and Personal Account Development — Post-effect](https://post-effect.agency/es/services/web-services/): We design and develop web services, personal accounts and MVPs. User scenarios, interface, business logic and integrations built around the company's task.
- [UX/UI Design for Websites and Web Services — Post-effect](https://post-effect.agency/es/services/ux-ui-design/): We design interfaces for websites and web services: scenarios, structure, prototypes, visual concept and responsive layouts. New design and redesign.
- [SEO Promotion for Websites in Yandex and Google — Post-effect](https://post-effect.agency/es/services/seo/): SEO for service websites and companies: audit, keyword research, structure, technical improvements and content. A promotion plan and assessment of qualified enquiries.
- [GEO Promotion: Business Visibility in AI Answers — Post-effect](https://post-effect.agency/es/services/geo/): Preparing your website and company information for generative search: technical accessibility, content, proof of experience and monitoring of AI answers.
- [Yandex Direct Setup and Management — Post-effect](https://post-effect.agency/es/services/yandex-direct/): Yandex Direct advertising: demand analysis, landing page preparation, campaign and analytics setup, and ongoing management. A budget matched to the business goal.
- [Website Audit: SEO, Structure and Usability — Post-effect](https://post-effect.agency/es/services/website-audit/): We check what stops the site from attracting and receiving enquiries. Technical condition, SEO, content and interface. Findings and a prioritised fix plan.
- [Website Support and Improvements — Post-effect](https://post-effect.agency/es/services/support/): We improve live websites and web services: fixes, new pages, functionality and integrations. We estimate the tasks and agree the order of implementation.
- [Online Business Promotion Strategy — Post-effect](https://post-effect.agency/es/services/strategy/): We define the priority services, the audience, the role of the website and the acquisition channels. We prepare a promotion plan with stages, budget scenarios and evaluation criteria.
- [Branding and Brand Identity Development — Post-effect](https://post-effect.agency/es/services/branding/): We create the company's visual image: logo, colours, typography and design rules. We prepare a brand identity for the website and agreed media.
- [Online Store Development — Post-effect](https://post-effect.agency/es/services/website-development/ecommerce/): We build online stores where it is easy to choose a product, compare options and place an order. We connect the catalogue, product pages and checkout into a single flow.
- [Corporate Website Development — Post-effect](https://post-effect.agency/es/services/website-development/corporate/): We build multi-page company websites: services, projects, information about the business and ways to get in touch. We help present several directions without mixing different offers on one page.
- [Landing Page Development — Post-effect](https://post-effect.agency/es/services/website-development/landing-page/): We build landing pages for a single service, product or advertising offer. We structure the page so that a visitor understands the terms and can take the next step to get in touch.
- [Catalogue Website Development — Post-effect](https://post-effect.agency/es/services/website-development/catalog/): We develop catalogue websites to present products, equipment and complex solutions. We help visitors choose the right item and send a request for a quote or consultation.
- [Promo Site Development — Post-effect](https://post-effect.agency/es/services/website-development/promo/): We build promo sites for product launches, events and special projects. We combine expressive presentation with clear content and the action you want the visitor to take.
- [Web Service MVP Development — Post-effect](https://post-effect.agency/es/services/web-services/mvp/): We help launch the first working version of a web service with the functions needed to test the idea. We define which user scenario must already work at launch.
- [Personal Account Development — Post-effect](https://post-effect.agency/es/services/web-services/personal-accounts/): We develop personal accounts for clients, partners and employees. We bring the data and actions a user needs after logging in into one interface.
- [Online Booking Service Development — Post-effect](https://post-effect.agency/es/services/web-services/booking/): We build online booking services around your business rules: services, specialists, schedules and time slot booking. We design the experience for the client and for the people who manage bookings.
- [Business Portal Development — Post-effect](https://post-effect.agency/es/services/web-services/business-portals/): We develop portals for working with information, requests and internal processes. We bring the required sections and actions together in one system with clear roles.
- [Website Design — Post-effect](https://post-effect.agency/es/services/ux-ui-design/website-design/): We design websites with the content, brand identity and visitor actions in mind. We work out how to present the offer while keeping the site easy to use on different screens.
- [Web Service Interface Design — Post-effect](https://post-effect.agency/es/services/ux-ui-design/service-design/): We design service interfaces where users carry out tasks: working with data, submitting requests and managing actions. We account for different roles and system states.
- [Website Redesign — Post-effect](https://post-effect.agency/es/services/ux-ui-design/redesign/): We update the design and structure of live websites in light of their goals and accumulated content. We determine what is worth keeping and which changes are really needed.
- [Website and Service Prototyping — Post-effect](https://post-effect.agency/es/services/ux-ui-design/prototyping/): We create prototypes to agree the structure and logic of the project before detailed design and development. We show which screens are needed and how a user moves through the main scenario.
- [SEO for Service Websites — Post-effect](https://post-effect.agency/es/services/seo/service-websites/): We promote websites of companies that sell services. We develop pages around clients' real tasks and connect search demand with the company's offer.
- [SEO for Online Stores — Post-effect](https://post-effect.agency/es/services/seo/ecommerce/): We build the search visibility of online stores through categories, products and useful selection pages. We take into account the range, filters and the availability of product data.
- [Technical SEO Optimisation — Post-effect](https://post-effect.agency/es/services/seo/technical-optimization/): We fix the technical limitations that prevent search engines from crawling and understanding a site. We turn the problems we find into tasks and check their implementation.
- [SEO Preparation for a New Website — Post-effect](https://post-effect.agency/es/services/seo/launch/): We take search into account before a site is published: structure, URLs, content and technical settings. We help launch pages with a clear role that are accessible for indexing.
- [GEO Audit of the Website and Brand Presence — Post-effect](https://post-effect.agency/es/services/geo/audit/): We check how the company and its materials appear in generative answers. We compare our observations with the site's content and the available sources of information about the business.
- [Content Preparation for Generative Search — Post-effect](https://post-effect.agency/es/services/geo/content/): We refine and extend the materials about the company, its services and its experience. We make the content useful to the client and suitable for correct use in search answers.
- [Brand Monitoring in AI Answers — Post-effect](https://post-effect.agency/es/services/geo/monitoring/): We track mentions of the company and links to its materials for agreed questions. We record the conditions of each check so that changes can be discussed using comparable data.
- [Yandex Direct Setup — Post-effect](https://post-effect.agency/es/services/yandex-direct/setup/): We prepare and launch advertising campaigns for priority services and regions. We connect demand, ads, landing pages and the measurement of enquiries.
- [Yandex Direct Management — Post-effect](https://post-effect.agency/es/services/yandex-direct/management/): We manage live advertising campaigns and adjust them based on data. We look at spend, enquiries and feedback on their quality.
- [Yandex Direct Audit — Post-effect](https://post-effect.agency/es/services/yandex-direct/audit/): We review advertising campaigns to find errors, wasted spend and limits on measuring results. We prepare findings with examples and a sequence of fixes.
- [Yandex Advertising Network Ads — Post-effect](https://post-effect.agency/es/services/yandex-direct/ad-network/): We prepare campaigns in the Yandex Advertising Network for an agreed goal. We work out the audiences, messages, visual materials and the transition to the right pages.
- [Technical Website Audit — Post-effect](https://post-effect.agency/es/services/website-audit/technical/): We check how the site works technically and identify problems that affect page accessibility and visitors' main actions. We turn them into tasks for developers.
- [Website SEO Audit — Post-effect](https://post-effect.agency/es/services/website-audit/seo/): We check what is holding back the site's development in search: technical limitations, and the structure and content of landing pages. We prepare a prioritised SEO plan.
- [Website UX Audit — Post-effect](https://post-effect.agency/es/services/website-audit/ux/): We check how clear the interface is and how easy it is to complete the main actions. We look for obstacles in navigation, forms and the sequence of steps.
- [Website Marketing Audit — Post-effect](https://post-effect.agency/es/services/website-audit/marketing/): We review whether the site helps visitors choose your offer and get in touch with the company. We check what the pages say, the terms, the proof of experience and the link to acquisition channels.
- [Website Enhancements — Post-effect](https://post-effect.agency/es/services/support/enhancements/): We improve live websites: we fix errors and add pages and functionality. We help adapt a project to new tasks without necessarily reworking it completely.
- [Integrating the Website with CRM and External Services — Post-effect](https://post-effect.agency/es/services/support/integrations/): We connect the site to external systems so that data is exchanged under agreed rules. We define the sources, the direction of exchange and error handling.
- [Website Technical Support — Post-effect](https://post-effect.agency/es/services/support/maintenance/): We support the agreed functions of the site, investigate errors and maintain a working change process. We set a clear procedure for submitting and carrying out tasks.
- [Website and Data Migration — Post-effect](https://post-effect.agency/es/services/support/migration/): We prepare and carry out the migration of a website or agreed data to a new environment. We take into account page accessibility, functionality and checking the result after the switch.
- [Promotion Strategy Development — Post-effect](https://post-effect.agency/es/services/strategy/digital-strategy/): We put together a promotion plan that links the priority services, the website and acquisition channels. We set the order of actions based on the company's resources.
- [Competitor and Demand Analysis — Post-effect](https://post-effect.agency/es/services/strategy/competitor-analysis/): We study competitors' offers and search demand to justify decisions about the website and promotion. We compare our observations with your company's real capabilities.
- [Positioning and Offer Packaging — Post-effect](https://post-effect.agency/es/services/strategy/positioning/): We help explain clearly who the company works for, what problems it solves and why people choose it. We translate this into the content of the website and key materials.
- [Web Analytics and Goal Setup — Post-effect](https://post-effect.agency/es/services/strategy/analytics/): We set up measurement of actions on the site so that promotion decisions rest on data. We separate submitted enquiries from intermediate clicks.
- [Logo Design — Post-effect](https://post-effect.agency/es/services/branding/logo/): We create a logo that reflects the character of the company and how it will be used. We check how the mark works on the website, at small sizes and in the agreed formats.
- [Brand Identity Development — Post-effect](https://post-effect.agency/es/services/branding/identity/): We create the company's visual system: colours, typography and graphic devices. We help apply it consistently to the website and other agreed materials.
- [Brand Guidelines Development — Post-effect](https://post-effect.agency/es/services/branding/guidelines/): We put the rules for using the visual identity into a clear document. We help your team and contractors apply the approved elements in the same way.
- [Rebranding and Brand Identity Refresh — Post-effect](https://post-effect.agency/es/services/branding/rebranding/): We update the company's visual image when its offer, audience or material requirements change. We define the depth of the changes and the order of the transition.
## Проекты

- [Ауркрафт — post-effect agency](https://post-effect.agency/ru/cases/aurkraft/): Разработка сайта, SEO-продвижение, Яндекс.Директ и техническая поддержка
- [Цементация — post-effect agency](https://post-effect.agency/ru/cases/cementaciya/): Комплексная разработка, продвижение и техническая поддержка сайта для компании «Цементация» – экспертов в области инъекционной гидроизоляции, усиления фундаментов и цементации грунтов.
- [ПСК Артстрой — post-effect agency](https://post-effect.agency/ru/cases/psk-artstroy/): Разработали современный корпоративный сайт на Tilda для проектно-строительной компании, специализирующейся на комплексном строительстве, реконструкции и капитальном ремонте объектов.
- [Astra Inks — post-effect agency](https://post-effect.agency/ru/cases/astra-inks/): Разработка корпоративного сайта на Tilda для производителя флексографических красок, лаков и расходных материалов для полиграфической промышленности.
- [Wellington — post-effect agency](https://post-effect.agency/ru/cases/wellington/): Разработка современного сайта-каталога на Tilda для компании Wellington – поставщика функционального, архитектурного и декоративного освещения.
- [ТехноТрейд — post-effect agency](https://post-effect.agency/ru/cases/tehnotreyd/): Разработка корпоративного сайта-каталога на Tilda для компании «ТехноТрейд» – официального дилера сельскохозяйственной техники, запасных частей и сервисных решений для аграрного сектора.
- [LunaTerra — post-effect agency](https://post-effect.agency/ru/cases/lunaterra/): Разработка корпоративного сайта на Tilda для компании LunaTerra – производителя органических удобрений с научным подходом к подбору решений для различных типов почв и сельскохозяйственных культур. Компания помогает подобрать оптимальный состав удобрений на основе анализа почвы и особенностей выращивания растений.
- [Зеркало Века — post-effect agency](https://post-effect.agency/ru/cases/zerkalo-veka/): Разработка имиджевого сайта на Tilda для уникального исторического салона и музея дореволюционного гламура «Зеркало Века» в центре Москвы.
- [Vauvision — post-effect agency](https://post-effect.agency/ru/cases/vauvision/): Разработка корпоративного сайта и личного кабинета для музыкального лейбла Vauvision – платформы, объединяющей артистов, партнеров и внутренние процессы компании.
- [Smartrike — post-effect agency](https://post-effect.agency/ru/cases/smartrike/): Разработка интернет-магазина на Tilda для официального дистрибьютора детских велосипедов и колясок Smartrike в России.
- [Империя Сити — post-effect agency](https://post-effect.agency/ru/cases/imperiya-siti/): Разработка корпоративного сайта для агентства недвижимости «Империя Сити» на платформе Tilda с каталогом объектов, удобной системой навигации и современным минималистичным дизайном.
- [ASSISTANT — post-effect agency](https://post-effect.agency/ru/cases/assistant/): Разработка сайта на Тильде для сервиса подбора удаленных ассистентов и персонала.
- [Йога Элины Бурцевой — post-effect agency](https://post-effect.agency/ru/cases/yoga-eliny-burtsevoy/): Разработка сайта на Tilda для преподавателя Инь-йоги с личным кабинетом, онлайн-программами и удобной системой взаимодействия с учениками.
- [Kidzi — post-effect agency](https://post-effect.agency/ru/cases/kidzi/): Разработка сайта на Tilda для детского бренда Kidzi с акцентом на визуальную подачу продукции, удобный каталог и понятный путь пользователя до заявки.
- [Resource — post-effect agency](https://post-effect.agency/ru/cases/resource/): Разработка корпоративного сайта на Tilda для сервиса Resource с акцентом на экспертность, понятную структуру услуг и удобный прием заявок.
- [АгроЧемпион — post-effect agency](https://post-effect.agency/ru/cases/agrochampion/): Разработка сайта-каталога на Tilda для компании «АгроЧемпион» в агросекторе с удобной навигацией по направлениям и формами заявок.
- [Континент — post-effect agency](https://post-effect.agency/ru/cases/kontinent/): Разработка корпоративного сайта на Tilda для компании «Континент» с презентацией услуг, портфолио и удобной системой заявок.
- [Flyer — post-effect agency](https://post-effect.agency/ru/cases/flyer/): Разработка промо-сайта на Tilda для проекта Flyer с акцентом на презентацию услуг, быстрый контакт и современный визуальный стиль.
- [Kucher Desk — post-effect agency](https://post-effect.agency/ru/cases/kucherdesk/): Разработка сайта-каталога на Tilda для бренда Kucher Desk с презентацией продукции, преимуществ и удобной навигацией по моделям.
- [Fenux Leads — post-effect agency](https://post-effect.agency/ru/cases/fenuxleads/): Разработка сайта на Tilda для сервиса Fenux Leads с фокусом на лидогенерацию, понятную упаковку услуг и конверсионные сценарии.
- [Aurkraft — post-effect agency](https://post-effect.agency/en/cases/aurkraft/): Website development, SEO promotion, Yandex Direct and technical support
- [Cementaciya — post-effect agency](https://post-effect.agency/en/cases/cementaciya/): Comprehensive development, promotion and technical support of the website for Cementaciya — experts in injection waterproofing, foundation strengthening and ground grouting.
- [PSK Artstroy — post-effect agency](https://post-effect.agency/en/cases/psk-artstroy/): We developed a modern corporate website on Tilda for a design and construction company specializing in turnkey construction, reconstruction and major renovation of buildings.
- [Astra Inks — post-effect agency](https://post-effect.agency/en/cases/astra-inks/): Development of a corporate website on Tilda for a manufacturer of flexographic inks, varnishes and consumables for the printing industry.
- [Wellington — post-effect agency](https://post-effect.agency/en/cases/wellington/): Development of a modern catalog website on Tilda for Wellington — a supplier of functional, architectural and decorative lighting.
- [TehnoTrade — post-effect agency](https://post-effect.agency/en/cases/tehnotreyd/): Development of a corporate catalog website on Tilda for TehnoTrade — an official dealer of agricultural machinery, spare parts and service solutions for the agricultural sector.
- [LunaTerra — post-effect agency](https://post-effect.agency/en/cases/lunaterra/): Development of a corporate website on Tilda for LunaTerra — a manufacturer of organic fertilizers with a science-based approach to selecting solutions for different soil types and crops. The company helps choose the optimal fertilizer composition based on soil analysis and growing conditions.
- [Zerkalo Veka — post-effect agency](https://post-effect.agency/en/cases/zerkalo-veka/): Development of a showcase website on Tilda for Zerkalo Veka — a unique historical salon and museum of pre-revolutionary glamour in the heart of Moscow.
- [Vauvision — post-effect agency](https://post-effect.agency/en/cases/vauvision/): Development of a corporate website and personal account for the music label Vauvision — a platform that brings together artists, partners and the company's internal processes.
- [Smartrike — post-effect agency](https://post-effect.agency/en/cases/smartrike/): Development of an online store on Tilda for the official distributor of Smartrike children's bikes and strollers in Russia.
- [Imperiya City — post-effect agency](https://post-effect.agency/en/cases/imperiya-siti/): Development of a corporate website for the real estate agency Imperiya City on Tilda, with a property catalog, convenient navigation and a modern minimalist design.
- [ASSISTANT — post-effect agency](https://post-effect.agency/en/cases/assistant/): Development of a Tilda website for a service that matches businesses with remote assistants and staff.
- [Elina Burtseva Yoga — post-effect agency](https://post-effect.agency/en/cases/yoga-eliny-burtsevoy/): Development of a Tilda website for a Yin yoga teacher, with a personal account, online programs and a convenient way to interact with students.
- [Kidzi — post-effect agency](https://post-effect.agency/en/cases/kidzi/): Development of a Tilda website for the children's brand Kidzi, focused on visual product presentation, a convenient catalog and a clear user path to an inquiry.
- [Resource — post-effect agency](https://post-effect.agency/en/cases/resource/): Development of a corporate website on Tilda for the Resource service, focused on expertise, a clear service structure and convenient lead intake.
- [AgroChampion — post-effect agency](https://post-effect.agency/en/cases/agrochampion/): Development of a catalog website on Tilda for AgroChampion, an agricultural company, with convenient navigation by business area and inquiry forms.
- [Kontinent — post-effect agency](https://post-effect.agency/en/cases/kontinent/): Development of a corporate website on Tilda for Kontinent, with a presentation of services, a portfolio and a convenient inquiry system.
- [Flyer — post-effect agency](https://post-effect.agency/en/cases/flyer/): Development of a promo website on Tilda for the Flyer project, focused on presenting services, quick contact and a modern visual style.
- [Kucher Desk — post-effect agency](https://post-effect.agency/en/cases/kucherdesk/): Development of a catalog website on Tilda for the Kucher Desk brand, presenting products, advantages and convenient navigation by model.
- [Fenux Leads — post-effect agency](https://post-effect.agency/en/cases/fenuxleads/): Development of a Tilda website for the Fenux Leads service, focused on lead generation, clear packaging of services and conversion scenarios.
- [Aurkraft — post-effect agency](https://post-effect.agency/es/cases/aurkraft/): Website development, SEO promotion, Yandex Direct and technical support
- [Cementaciya — post-effect agency](https://post-effect.agency/es/cases/cementaciya/): Comprehensive development, promotion and technical support of the website for Cementaciya — experts in injection waterproofing, foundation strengthening and ground grouting.
- [PSK Artstroy — post-effect agency](https://post-effect.agency/es/cases/psk-artstroy/): We developed a modern corporate website on Tilda for a design and construction company specializing in turnkey construction, reconstruction and major renovation of buildings.
- [Astra Inks — post-effect agency](https://post-effect.agency/es/cases/astra-inks/): Development of a corporate website on Tilda for a manufacturer of flexographic inks, varnishes and consumables for the printing industry.
- [Wellington — post-effect agency](https://post-effect.agency/es/cases/wellington/): Development of a modern catalog website on Tilda for Wellington — a supplier of functional, architectural and decorative lighting.
- [TehnoTrade — post-effect agency](https://post-effect.agency/es/cases/tehnotreyd/): Development of a corporate catalog website on Tilda for TehnoTrade — an official dealer of agricultural machinery, spare parts and service solutions for the agricultural sector.
- [LunaTerra — post-effect agency](https://post-effect.agency/es/cases/lunaterra/): Development of a corporate website on Tilda for LunaTerra — a manufacturer of organic fertilizers with a science-based approach to selecting solutions for different soil types and crops. The company helps choose the optimal fertilizer composition based on soil analysis and growing conditions.
- [Zerkalo Veka — post-effect agency](https://post-effect.agency/es/cases/zerkalo-veka/): Development of a showcase website on Tilda for Zerkalo Veka — a unique historical salon and museum of pre-revolutionary glamour in the heart of Moscow.
- [Vauvision — post-effect agency](https://post-effect.agency/es/cases/vauvision/): Development of a corporate website and personal account for the music label Vauvision — a platform that brings together artists, partners and the company's internal processes.
- [Smartrike — post-effect agency](https://post-effect.agency/es/cases/smartrike/): Development of an online store on Tilda for the official distributor of Smartrike children's bikes and strollers in Russia.
- [Imperiya City — post-effect agency](https://post-effect.agency/es/cases/imperiya-siti/): Development of a corporate website for the real estate agency Imperiya City on Tilda, with a property catalog, convenient navigation and a modern minimalist design.
- [ASSISTANT — post-effect agency](https://post-effect.agency/es/cases/assistant/): Development of a Tilda website for a service that matches businesses with remote assistants and staff.
- [Elina Burtseva Yoga — post-effect agency](https://post-effect.agency/es/cases/yoga-eliny-burtsevoy/): Development of a Tilda website for a Yin yoga teacher, with a personal account, online programs and a convenient way to interact with students.
- [Kidzi — post-effect agency](https://post-effect.agency/es/cases/kidzi/): Development of a Tilda website for the children's brand Kidzi, focused on visual product presentation, a convenient catalog and a clear user path to an inquiry.
- [Resource — post-effect agency](https://post-effect.agency/es/cases/resource/): Development of a corporate website on Tilda for the Resource service, focused on expertise, a clear service structure and convenient lead intake.
- [AgroChampion — post-effect agency](https://post-effect.agency/es/cases/agrochampion/): Development of a catalog website on Tilda for AgroChampion, an agricultural company, with convenient navigation by business area and inquiry forms.
- [Kontinent — post-effect agency](https://post-effect.agency/es/cases/kontinent/): Development of a corporate website on Tilda for Kontinent, with a presentation of services, a portfolio and a convenient inquiry system.
- [Flyer — post-effect agency](https://post-effect.agency/es/cases/flyer/): Development of a promo website on Tilda for the Flyer project, focused on presenting services, quick contact and a modern visual style.
- [Kucher Desk — post-effect agency](https://post-effect.agency/es/cases/kucherdesk/): Development of a catalog website on Tilda for the Kucher Desk brand, presenting products, advantages and convenient navigation by model.
- [Fenux Leads — post-effect agency](https://post-effect.agency/es/cases/fenuxleads/): Development of a Tilda website for the Fenux Leads service, focused on lead generation, clear packaging of services and conversion scenarios.
## Медиа

- [Почему сливается бюджет в Яндекс.Директ — post-effect agency](https://post-effect.agency/ru/media/pochemu-slivaetsya-byudzhet-v-yandeksdirekt/): Ситуация знакомая многим. Реклама в Яндекс.Директ запущена, бюджет расходуется стабильно, клики идут, но заявок либо нет, либо их слишком мало, чтобы окупить вложения. В этот момент чаще всего возникает ощущение, что «реклама не работает». На практике проблема почти всегда не в самой системе, а в настройке, стратегии и подготовке сайта. Разберем ключевые причины, из-за которых бюджет в Яндекс.Директ сливается, и что с этим делать.
- [SEO для лендинга: работает или нет — post-effect agency](https://post-effect.agency/ru/media/seo-dlya-lendinga-rabotaet-ili-net/): Вопрос, который регулярно возникает у бизнеса, звучит примерно одинаково. Есть лендинг, хочется получать заявки не только из рекламы, и возникает идея подключить SEO продвижение сайта. Здесь важно сразу обозначить позицию без иллюзий. SEO для лендинга работает, но не так, как это обычно представляют. Именно из-за этого вокруг темы много разочарований.
- [Как проверить сайт перед запуском: чек-лист, который экономит деньги и нервы — post-effect agency](https://post-effect.agency/ru/media/kak-proverit-sajt-pered-zapuskom-chek-list-kotoryj-ekonomit-dengi-i-nervy/): Запуск сайта часто воспринимается как финальная точка. На практике это самый уязвимый момент, когда любая мелочь может повлиять на заявки, рекламу и восприятие бизнеса. Сайт может выглядеть готовым, но при этом содержать ошибки, которые не видны сразу. Неработающая форма, битая ссылка, медленная загрузка или неправильно настроенная аналитика легко «съедают» бюджет и трафик уже в первые дни. По опыту, до 40% сайтов запускаются с критическими недочетами, которые начинают проявляться только после старта рекламы или SEO продвижения. Чтобы этого не происходило, перед запуском сайта важно пройтись по базовому чек-листу.
- [Лендинг или многостраничный сайт: что выбрать под задачу — post-effect agency](https://post-effect.agency/ru/media/lending-ili-mnogostranichnyj-sajt-chto-vybrat-pod-zadachu/): Вопрос выбора между лендингом и многостраничным сайтом возникает почти в каждом проекте. При этом часто его решают на уровне предпочтений или примеров из интернета, а не исходя из реальных задач бизнеса. В результате получается либо перегруженный сайт, который сложно воспринимать, либо слишком простой лендинг, который не закрывает вопросы клиента. Чтобы избежать этого, важно сразу определить, какую именно задачу должен решать сайт и каким образом пользователь будет взаимодействовать с ним.
- [Этапы разработки сайта под ключ: от идеи до запуска — post-effect agency](https://post-effect.agency/ru/media/etapy-razrabotki-sajta-pod-klyuch-ot-idei-do-zapuska/): Разработка сайта под ключ часто воспринимается как единый процесс, в котором «делают дизайн и потом собирают сайт». На практике все сложнее. Если пропустить хотя бы один ключевой этап, сайт может выглядеть аккуратно, но не работать как инструмент привлечения клиентов. Хороший сайт не начинается с дизайна. Он начинается с понимания задачи, аудитории и логики, по которой пользователь будет принимать решение. Разберем по порядку, как выглядит нормальный процесс разработки сайта под ключ и почему каждый этап влияет на результат.
- [Как выбрать подрядчика для разработки сайта и не слить бюджет — post-effect agency](https://post-effect.agency/ru/media/kak-vybrat-podryadchika-dlya-razrabotki-sajta-i-ne-slit-byudzhet/): Выбор подрядчика для разработки сайта часто выглядит проще, чем есть на самом деле. На этапе общения кажется, что все делают одно и то же, предлагают похожие услуги и обещают примерно одинаковый результат. Разница становится заметной уже после начала работы, когда сроки сдвигаются, бюджет растет, а сам сайт не приносит ожидаемых заявок. По разным оценкам, до 60–70% проектов в разработке сайтов либо выходят за рамки бюджета, либо не достигают поставленных бизнес-целей. Основная причина в том, что подрядчик выбирается по поверхностным критериям, а не по способности решать задачу.
- [Тильда, Битрикс или самописный сайт: что выбрать бизнесу — post-effect agency](https://post-effect.agency/ru/media/tilda-bitriks-ili-samopisnyj-sajt-chto-vybrat-biznesu/): Выбор платформы для разработки сайта напрямую влияет не только на внешний вид проекта, но и на его эффективность, стоимость владения и возможности дальнейшего роста. При этом на практике часто происходит одна и та же ситуация: сначала выбирают технологию, а уже потом пытаются под нее подогнать задачи бизнеса, из-за чего появляются лишние расходы и ощущение, что сайт «не работает». Если подойти к вопросу спокойно и без лишних усложнений, становится понятно, что выбирать нужно не платформу как таковую, а инструмент под конкретную задачу и этап развития бизнеса.
- [Почему корпоративный сайт не появляется в Google — post-effect agency](https://post-effect.agency/ru/media/pochemu-korporativnyy-sayt-ne-poyavlyaetsya-v-google/): Руководитель ищет компанию по названию и не находит нужную страницу. Что проверить и как решить задачу с командой «Пост-эффект».
- [Страницы услуг есть, но Google показывает только главную — post-effect agency](https://post-effect.agency/ru/media/stranitsy-uslug-est-no-google-pokazyvaet-tolko-glavnuyu/): Поиск знает бренд, но отдельные направления почти не видны. Что проверить и как решить задачу с командой «Пост-эффект».
- [Google индексирует сайт, но заявок нет — post-effect agency](https://post-effect.agency/ru/media/google-indeksiruet-sayt-no-zayavok-net/): Отчёт Search Console показывает клики, а продажи не видят обращений. Что проверить и как решить задачу с командой «Пост-эффект».
- [Почему новый сайт долго не получает показы в Google — post-effect agency](https://post-effect.agency/ru/media/pochemu-novyy-sayt-dolgo-ne-poluchaet-pokazy-v-google/): После запуска ждут немедленного потока заявок из поиска. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как проверить, видит ли Google страницы каталога — post-effect agency](https://post-effect.agency/ru/media/kak-proverit-vidit-li-google-stranitsy-kataloga/): На сайте сотни товаров, а в поиске появляются единицы. Что проверить и как решить задачу с командой «Пост-эффект».
- [Страница исключена из индекса Google: что делать владельцу бизнеса — post-effect agency](https://post-effect.agency/ru/media/stranitsa-isklyuchena-iz-indeksa-google-chto-delat-vladeltsu-biznesa/): В отчёте обнаружена проблема, но непонятно, требует ли она расходов. Что проверить и как решить задачу с командой «Пост-эффект».
- [Google выбрал другую каноническую страницу — post-effect agency](https://post-effect.agency/ru/media/google-vybral-druguyu-kanonicheskuyu-stranitsu/): Нужная товарная или услуговая страница не получает видимости. Что проверить и как решить задачу с командой «Пост-эффект».
- [После редизайна упали переходы из Google — post-effect agency](https://post-effect.agency/ru/media/posle-redizayna-upali-perehody-iz-google/): Сайт стал современнее, но поисковые заявки сократились. Что проверить и как решить задачу с командой «Пост-эффект».
- [Переезд на новый домен без потери заявок из поиска — post-effect agency](https://post-effect.agency/ru/media/pereezd-na-novyy-domen-bez-poteri-zayavok-iz-poiska/): Компания меняет название или адрес сайта. Что проверить и как решить задачу с командой «Пост-эффект».
- [Перенос сайта с Tilda на Битрикс для растущего каталога — post-effect agency](https://post-effect.agency/ru/media/perenos-sayta-s-tilda-na-bitriks-dlya-rastuschego-kataloga/): Ассортимент и интеграции уже не помещаются в текущую логику сайта. Что проверить и как решить задачу с командой «Пост-эффект».
- [Сайт производителя плохо виден в Google по продукции — post-effect agency](https://post-effect.agency/ru/media/sayt-proizvoditelya-ploho-viden-v-google-po-produktsii/): По брендовому запросу всё хорошо, по товарам почти нет переходов. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как производителю получать запросы КП с сайта — post-effect agency](https://post-effect.agency/ru/media/kak-proizvoditelyu-poluchat-zaprosy-kp-s-sayta/): Просмотры продукции не превращаются в предметные обращения. Что проверить и как решить задачу с командой «Пост-эффект».
- [Сайт завода без прайс-листа: как вести к заявке — post-effect agency](https://post-effect.agency/ru/media/sayt-zavoda-bez-prays-lista-kak-vesti-k-zayavke/): Стоимость рассчитывается под проект, открытой цены нет. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как оформить карточку промышленного оборудования для Google и закупщика — post-effect agency](https://post-effect.agency/ru/media/kak-oformit-kartochku-promyshlennogo-oborudovaniya-dlya-google-i-zakupsc/): Карточки состоят из артикула и одной фотографии. Что проверить и как решить задачу с командой «Пост-эффект».
- [Каталог стройматериалов: какие фильтры нужны покупателю — post-effect agency](https://post-effect.agency/ru/media/katalog-stroymaterialov-kakie-filtry-nuzhny-pokupatelyu/): Ассортимент большой, а нужное изделие трудно найти. Что проверить и как решить задачу с командой «Пост-эффект».
- [Сайт подрядчика по промышленному строительству: что показать заказчику — post-effect agency](https://post-effect.agency/ru/media/sayt-podryadchika-po-promyshlennomu-stroitelstvu-chto-pokazat-zakazchiku/): Клиент оценивает подрядчика до встречи по сложному объекту. Что проверить и как решить задачу с командой «Пост-эффект».
- [Сайт для монтажа инженерных систем: страницы под разные услуги — post-effect agency](https://post-effect.agency/ru/media/sayt-dlya-montazha-inzhenernyh-sistem-stranitsy-pod-raznye-uslugi/): Монтаж, проектирование и обслуживание свалены в одну страницу. Что проверить и как решить задачу с командой «Пост-эффект».
- [Сайт проектной организации: как подтвердить компетенции — post-effect agency](https://post-effect.agency/ru/media/sayt-proektnoy-organizatsii-kak-podtverdit-kompetentsii/): Посетитель видит перечень услуг, но не понимает опыт команды. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как представить сертификаты и допуски на сайте компании — post-effect agency](https://post-effect.agency/ru/media/kak-predstavit-sertifikaty-i-dopuski-na-sayte-kompanii/): Документы есть, но закупщик не находит их при сравнении поставщиков. Что проверить и как решить задачу с командой «Пост-эффект».
- [Кейсы производителя: что показать без раскрытия коммерческой тайны — post-effect agency](https://post-effect.agency/ru/media/keysy-proizvoditelya-chto-pokazat-bez-raskrytiya-kommercheskoy-tayny/): Компания боится публиковать названия заказчиков и суммы контрактов. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как выбрать структуру сайта для оптовой компании — post-effect agency](https://post-effect.agency/ru/media/kak-vybrat-strukturu-sayta-dlya-optovoy-kompanii/): Розничные и оптовые посетители попадают на одинаковые страницы. Что проверить и как решить задачу с командой «Пост-эффект».
- [Нужен ли личный кабинет дилера на B2B-сайте — post-effect agency](https://post-effect.agency/ru/media/nuzhen-li-lichnyy-kabinet-dilera-na-b2b-sayte/): Команда тратит время на повторные запросы остатков и документов. Что проверить и как решить задачу с командой «Пост-эффект».
- [Интеграция сайта с CRM: что должно происходить с заявкой — post-effect agency](https://post-effect.agency/ru/media/integratsiya-sayta-s-crm-chto-dolzhno-proishodit-s-zayavkoy/): Формы есть, но источник обращения и состав запроса теряются. Что проверить и как решить задачу с командой «Пост-эффект».
- [Заявки с сайта приходят на почту и теряются — post-effect agency](https://post-effect.agency/ru/media/zayavki-s-sayta-prihodyat-na-pochtu-i-teryayutsya/): Менеджеры отвечают поздно или не видят обращения с отдельных форм. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как подготовить сайт к запуску нового продукта — post-effect agency](https://post-effect.agency/ru/media/kak-podgotovit-sayt-k-zapusku-novogo-produkta/): Продукт готов, а отдельной страницы и аргументов для покупателя ещё нет. Что проверить и как решить задачу с командой «Пост-эффект».
- [Посадочная страница для сложной B2B-услуги — post-effect agency](https://post-effect.agency/ru/media/posadochnaya-stranitsa-dlya-slozhnoy-b2b-uslugi/): Суть услуги нельзя объяснить одним слоганом. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как показать стоимость сложной услуги без фиксированного тарифа — post-effect agency](https://post-effect.agency/ru/media/kak-pokazat-stoimost-slozhnoy-uslugi-bez-fiksirovannogo-tarifa/): Посетитель уходит, увидев «цена по запросу». Что проверить и как решить задачу с командой «Пост-эффект».
- [Калькулятор на сайте строительной компании: когда он нужен — post-effect agency](https://post-effect.agency/ru/media/kalkulyator-na-sayte-stroitelnoy-kompanii-kogda-on-nuzhen/): Клиент хочет быстро понять порядок бюджета. Что проверить и как решить задачу с командой «Пост-эффект».
- [Форма заявки на B2B-сайте: какие поля оставить — post-effect agency](https://post-effect.agency/ru/media/forma-zayavki-na-b2b-sayte-kakie-polya-ostavit/): Длинная анкета мешает первому обращению, короткая не помогает продажам. Что проверить и как решить задачу с командой «Пост-эффект».
- [Почему мобильная версия B2B-сайта теряет обращения — post-effect agency](https://post-effect.agency/ru/media/pochemu-mobilnaya-versiya-b2b-sayta-teryaet-obrascheniya/): Каталог изучают на телефоне, но таблицы и документы не открываются. Что проверить и как решить задачу с командой «Пост-эффект».
- [Сайт открывается медленно: что исправить до рекламы — post-effect agency](https://post-effect.agency/ru/media/sayt-otkryvaetsya-medlenno-chto-ispravit-do-reklamy/): Потенциальный клиент не дожидается страницы услуги. Что проверить и как решить задачу с командой «Пост-эффект».
- [Core Web Vitals для бизнеса: какие страницы проверять — post-effect agency](https://post-effect.agency/ru/media/core-web-vitals-dlya-biznesa-kakie-stranitsy-proveryat/): Отчёт содержит метрики, но непонятно, с чего начать. Что проверить и как решить задачу с командой «Пост-эффект».
- [Старый сайт на Битриксе тормозит: обновлять или переделывать — post-effect agency](https://post-effect.agency/ru/media/staryy-sayt-na-bitrikse-tormozit-obnovlyat-ili-peredelyvat/): Проблемы копятся, каждое изменение занимает недели. Что проверить и как решить задачу с командой «Пост-эффект».
- [Сайт на Tilda не даёт заявок: что проверить первым — post-effect agency](https://post-effect.agency/ru/media/sayt-na-tilda-ne-daet-zayavok-chto-proverit-pervym/): Страницы аккуратные, а формы пустуют. Что проверить и как решить задачу с командой «Пост-эффект».
- [Какие ошибки сайта мешают Google читать контент — post-effect agency](https://post-effect.agency/ru/media/kakie-oshibki-sayta-meshayut-google-chitat-kontent/): В браузере страница есть, но в поиске видимость слабая. Что проверить и как решить задачу с командой «Пост-эффект».
- [Дубли страниц каталога: почему это мешает продвижению — post-effect agency](https://post-effect.agency/ru/media/dubli-stranits-kataloga-pochemu-eto-meshaet-prodvizheniyu/): Похожие URL появляются из сортировки и фильтров. Приведём структуру URL в порядок, не лишая посетителя удобных фильтров. Разберём задачу с командой «Пост-эффект».
- [Зачем B2B-сайту карта сайта XML — post-effect agency](https://post-effect.agency/ru/media/zachem-b2b-saytu-karta-sayta-xml/): Каталог часто обновляется, важные страницы теряются среди служебных. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как не потерять трафик при изменении адресов услуг — post-effect agency](https://post-effect.agency/ru/media/kak-ne-poteryat-trafik-pri-izmenenii-adresov-uslug/): Компания укрупнила разделы и меняет URL. Сопроводим изменения структуры и отследим ключевые страницы после запуска. Разберём задачу с командой «Пост-эффект».
- [Редизайн промышленного сайта без остановки продаж — post-effect agency](https://post-effect.agency/ru/media/redizayn-promyshlennogo-sayta-bez-ostanovki-prodazh/): Обновление затрагивает каталог, который ежедневно нужен менеджерам. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как понять, что нужна новая главная страница компании — post-effect agency](https://post-effect.agency/ru/media/kak-ponyat-chto-nuzhna-novaya-glavnaya-stranitsa-kompanii/): На первом экране посетитель не узнаёт свою задачу. Что проверить и как решить задачу с командой «Пост-эффект».
- [Почему сайт компании выглядит одинаково с конкурентами — post-effect agency](https://post-effect.agency/ru/media/pochemu-sayt-kompanii-vyglyadit-odinakovo-s-konkurentami/): Шаблонные обещания не объясняют реальной специализации. Что проверить и как решить задачу с командой «Пост-эффект».
- [Коммерческая страница под Google: что на ней должно быть — post-effect agency](https://post-effect.agency/ru/media/kommercheskaya-stranitsa-pod-google-chto-na-ney-dolzhno-byt/): Информационная статья получает показы по запросу на услугу. Что проверить и как решить задачу с командой «Пост-эффект».
- [Title страницы услуги: как написать для клиента — post-effect agency](https://post-effect.agency/ru/media/title-stranitsy-uslugi-kak-napisat-dlya-klienta/): Заголовки состоят из перечня ключей и не обещают пользы. Что проверить и как решить задачу с командой «Пост-эффект».
- [Meta description сайта: когда он помогает переходам — post-effect agency](https://post-effect.agency/ru/media/meta-description-sayta-kogda-on-pomogaet-perehodam/): В сниппете отображается случайный фрагмент страницы. Что проверить и как решить задачу с командой «Пост-эффект».
- [Страница FAQ для дорогой услуги: какие вопросы отвечать — post-effect agency](https://post-effect.agency/ru/media/stranitsa-faq-dlya-dorogoy-uslugi-kakie-voprosy-otvechat/): Потенциальный клиент откладывает контакт из-за неясных условий. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как связать статьи с услугами без навязчивой рекламы — post-effect agency](https://post-effect.agency/ru/media/kak-svyazat-stati-s-uslugami-bez-navyazchivoy-reklamy/): Блог читают, но после ответа на вопрос пользователь уходит. Что проверить и как решить задачу с командой «Пост-эффект».
- [Какие услуги компании выносить в отдельные страницы — post-effect agency](https://post-effect.agency/ru/media/kakie-uslugi-kompanii-vynosit-v-otdelnye-stranitsy/): Перечень направлений помещён в один длинный экран. Что проверить и как решить задачу с командой «Пост-эффект».
- [Отраслевые страницы для B2B: когда они полезны — post-effect agency](https://post-effect.agency/ru/media/otraslevye-stranitsy-dlya-b2b-kogda-oni-polezny/): Компания работает с несколькими сегментами, но говорит со всеми одинаково. Что проверить и как решить задачу с командой «Пост-эффект».
- [Региональные страницы строительного подрядчика без дублей — post-effect agency](https://post-effect.agency/ru/media/regionalnye-stranitsy-stroitelnogo-podryadchika-bez-dubley/): Компания работает в нескольких городах и хочет получать локальные запросы. Что проверить и как решить задачу с командой «Пост-эффект».
- [Сайт для нескольких филиалов: структура и контакты — post-effect agency](https://post-effect.agency/ru/media/sayt-dlya-neskolkih-filialov-struktura-i-kontakty/): Покупателю сложно понять, кто обслуживает его регион. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как показать в Google услуги без цены в прайсе — post-effect agency](https://post-effect.agency/ru/media/kak-pokazat-v-google-uslugi-bez-tseny-v-prayse/): Многие B2B-услуги оцениваются только после брифа. Что проверить и как решить задачу с командой «Пост-эффект».
- [Сайт для подрядчика по металлоконструкциям — post-effect agency](https://post-effect.agency/ru/media/sayt-dlya-podryadchika-po-metallokonstruktsiyam/): Заказчик ищет изготовление, монтаж и проектирование для разных объектов. Что проверить и как решить задачу с командой «Пост-эффект».
- [Сайт для производителя стройматериалов с сетью дилеров — post-effect agency](https://post-effect.agency/ru/media/sayt-dlya-proizvoditelya-stroymaterialov-s-setyu-dilerov/): Розница и партнёры задают разные вопросы. Соберём две ясные траектории на одном сайте с каталогом и измеримыми обращениями. Разберём задачу с командой «Пост-эффект».
- [Сайт для поставщика инженерного оборудования — post-effect agency](https://post-effect.agency/ru/media/sayt-dlya-postavschika-inzhenernogo-oborudovaniya/): В одном каталоге смешаны марки, серии и решения под объект. Что проверить и как решить задачу с командой «Пост-эффект».
- [Сайт для сервисной промышленной компании — post-effect agency](https://post-effect.agency/ru/media/sayt-dlya-servisnoy-promyshlennoy-kompanii/): Клиенту важны сроки реакции и возможность работы с его оборудованием. Что проверить и как решить задачу с командой «Пост-эффект».
- [Сайт для генподрядчика: структура для тендерного отбора — post-effect agency](https://post-effect.agency/ru/media/sayt-dlya-genpodryadchika-struktura-dlya-tendernogo-otbora/): До личной встречи заказчик собирает подтверждения опыта. Что проверить и как решить задачу с командой «Пост-эффект».
- [Сайт для компании по промышленной автоматизации — post-effect agency](https://post-effect.agency/ru/media/sayt-dlya-kompanii-po-promyshlennoy-avtomatizatsii/): Покупатель ищет решение задачи, а не только название контроллера. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как продавать через сайт индивидуальное производство — post-effect agency](https://post-effect.agency/ru/media/kak-prodavat-cherez-sayt-individualnoe-proizvodstvo/): У изделий нет фиксированного каталога или типовой цены. Что проверить и как решить задачу с командой «Пост-эффект».
- [Портфолио строительной компании: как сделать его полезным для поиска — post-effect agency](https://post-effect.agency/ru/media/portfolio-stroitelnoy-kompanii-kak-sdelat-ego-poleznym-dlya-poiska/): Галерея фотографий не объясняет, что именно сделали. Что проверить и как решить задачу с командой «Пост-эффект».
- [Когда бизнесу нужен отдельный сайт под новое направление — post-effect agency](https://post-effect.agency/ru/media/kogda-biznesu-nuzhen-otdelnyy-sayt-pod-novoe-napravlenie/): Новая услуга не вписывается в текущую навигацию. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как выбрать подрядчика на SEO по отчёту Search Console — post-effect agency](https://post-effect.agency/ru/media/kak-vybrat-podryadchika-na-seo-po-otchetu-search-console/): Агентство обещает позиции, не разбираясь в данных сайта. Что проверить и как решить задачу с командой «Пост-эффект».
- [Что входит в ежемесячное SEO-сопровождение B2B-сайта — post-effect agency](https://post-effect.agency/ru/media/chto-vhodit-v-ezhemesyachnoe-seo-soprovozhdenie-b2b-sayta/): Компания получает таблицу позиций, но не видит работ. Что проверить и как решить задачу с командой «Пост-эффект».
- [SEO для компании с длинным циклом сделки — post-effect agency](https://post-effect.agency/ru/media/seo-dlya-kompanii-s-dlinnym-tsiklom-sdelki/): Между первым поиском и договором проходит несколько месяцев. Что проверить и как решить задачу с командой «Пост-эффект».
- [Почему трафик по информационным запросам не окупается — post-effect agency](https://post-effect.agency/ru/media/pochemu-trafik-po-informatsionnym-zaprosam-ne-okupaetsya/): Блог растёт, а заявки на услуги не меняются. Что проверить и как решить задачу с командой «Пост-эффект».
- [SEO-продвижение сайта с маленьким каталогом — post-effect agency](https://post-effect.agency/ru/media/seo-prodvizhenie-sayta-s-malenkim-katalogom/): Ассортимент узкий, создание сотен страниц невозможно и не нужно. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как измерять заявки из Google Search — post-effect agency](https://post-effect.agency/ru/media/kak-izmeryat-zayavki-iz-google-search/): Поисковые клики известны, но часть клиентов звонит позже. Что проверить и как решить задачу с командой «Пост-эффект».
- [Google Search Console для собственника: три полезных отчёта — post-effect agency](https://post-effect.agency/ru/media/google-search-console-dlya-sobstvennika-tri-poleznyh-otcheta/): В интерфейсе много графиков, но трудно принять решение. Что проверить и как решить задачу с командой «Пост-эффект».
- [Показы в Google растут, а переходы стоят на месте — post-effect agency](https://post-effect.agency/ru/media/pokazy-v-google-rastut-a-perehody-stoyat-na-meste/): Страницы видят в поиске, но редко выбирают. Что проверить и как решить задачу с командой «Пост-эффект».
- [Из Google идут нецелевые посетители — post-effect agency](https://post-effect.agency/ru/media/iz-google-idut-netselevye-posetiteli/): На сайт попадают по запросам о бесплатных материалах, а компания продаёт услуги. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как обновить страницу услуги с показами и без кликов — post-effect agency](https://post-effect.agency/ru/media/kak-obnovit-stranitsu-uslugi-s-pokazami-i-bez-klikov/): Google уже показывает URL, но трафика почти нет. Что проверить и как решить задачу с командой «Пост-эффект».
- [Одна статья ранжируется вместо страницы услуги — post-effect agency](https://post-effect.agency/ru/media/odna-statya-ranzhiruetsya-vmesto-stranitsy-uslugi/): По коммерческому запросу пользователь видит длинную заметку. Что проверить и как решить задачу с командой «Пост-эффект».
- [Контент-план для строительной компании под заявки — post-effect agency](https://post-effect.agency/ru/media/kontent-plan-dlya-stroitelnoy-kompanii-pod-zayavki/): Темы блога выбирают по просмотрам, а не по клиентским сомнениям. Что проверить и как решить задачу с командой «Пост-эффект».
- [Контент-план для производителя оборудования — post-effect agency](https://post-effect.agency/ru/media/kontent-plan-dlya-proizvoditelya-oborudovaniya/): Инженерные знания есть у команды, но они не попадают на сайт. Что проверить и как решить задачу с командой «Пост-эффект».
- [Статьи про цены: как не вводить клиента в заблуждение — post-effect agency](https://post-effect.agency/ru/media/stati-pro-tseny-kak-ne-vvodit-klienta-v-zabluzhdenie/): На рынке нет одной цены для любого проекта. Что проверить и как решить задачу с командой «Пост-эффект».
- [Статьи сравнения: как привести к заказу услуги — post-effect agency](https://post-effect.agency/ru/media/stati-sravneniya-kak-privesti-k-zakazu-uslugi/): Читатель выбирает между платформами или форматами сайта. Что проверить и как решить задачу с командой «Пост-эффект».
- [Почему массовые SEO-статьи не дают результата — post-effect agency](https://post-effect.agency/ru/media/pochemu-massovye-seo-stati-ne-dayut-rezultata/): На сайте много похожих текстов с переставленными ключами. Что проверить и как решить задачу с командой «Пост-эффект».
- [Можно ли использовать тексты ИИ на сайте компании — post-effect agency](https://post-effect.agency/ru/media/mozhno-li-ispolzovat-teksty-ii-na-sayte-kompanii/): Быстрый черновик помогает редактору, но содержит общие слова и ошибки. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как писать о сложном продукте понятным языком — post-effect agency](https://post-effect.agency/ru/media/kak-pisat-o-slozhnom-produkte-ponyatnym-yazykom/): Технические описания понятны инженеру, но не закупщику. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как сделать страницу «О компании» частью продаж — post-effect agency](https://post-effect.agency/ru/media/kak-sdelat-stranitsu-o-kompanii-chastyu-prodazh/): История компании есть, доказательств надёжности мало. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как разместить отзывы на B2B-сайте с пользой — post-effect agency](https://post-effect.agency/ru/media/kak-razmestit-otzyvy-na-b2b-sayte-s-polzoy/): Короткие похвалы без контекста не помогают выбрать подрядчика. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как показать процесс работы на сайте агентства или подрядчика — post-effect agency](https://post-effect.agency/ru/media/kak-pokazat-protsess-raboty-na-sayte-agentstva-ili-podryadchika/): Клиент опасается непрозрачных этапов и внезапных доплат. Упакуем процесс в понятную страницу и коммерческое предложение. Разберём задачу с командой «Пост-эффект».
- [Сайт компании с несколькими целевыми аудиториями — post-effect agency](https://post-effect.agency/ru/media/sayt-kompanii-s-neskolkimi-tselevymi-auditoriyami/): Закупщики, инженеры и руководители ищут разные ответы. Разработаем навигацию и контентные уровни без трёх параллельных сайтов. Разберём задачу с командой «Пост-эффект».
- [Как увеличить долю предметных заявок с сайта — post-effect agency](https://post-effect.agency/ru/media/kak-uvelichit-dolyu-predmetnyh-zayavok-s-sayta/): Контакты приходят, но менеджеры тратят время на неподходящие запросы. Что проверить и как решить задачу с командой «Пост-эффект».
- [Почему с рекламы приходят клики, а сайт не продаёт — post-effect agency](https://post-effect.agency/ru/media/pochemu-s-reklamy-prihodyat-kliki-a-sayt-ne-prodaet/): Объявление обещает одно, посадочная говорит о компании вообще. Что проверить и как решить задачу с командой «Пост-эффект».
- [Посадочные под разные группы объявлений — post-effect agency](https://post-effect.agency/ru/media/posadochnye-pod-raznye-gruppy-obyavleniy/): Все кампании ведут на главную страницу. Что проверить и как решить задачу с командой «Пост-эффект».
- [Аудит Яндекс Директа и сайта как одной воронки — post-effect agency](https://post-effect.agency/ru/media/audit-yandeks-direkta-i-sayta-kak-odnoy-voronki/): Рекламу меняют, а после клика проблемы остаются. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как оценить стоимость лида для B2B-компании — post-effect agency](https://post-effect.agency/ru/media/kak-otsenit-stoimost-lida-dlya-b2b-kompanii/): Одни обращения дешёвые, но не подходят для сделки. Что проверить и как решить задачу с командой «Пост-эффект».
- [Реклама производства под запросы закупщиков — post-effect agency](https://post-effect.agency/ru/media/reklama-proizvodstva-pod-zaprosy-zakupschikov/): Общие формулировки приводят розницу и учебные запросы. Подготовим кампании и страницы для предметных оптовых обращений. Разберём задачу с командой «Пост-эффект».
- [Реклама строительного подрядчика по типам объектов — post-effect agency](https://post-effect.agency/ru/media/reklama-stroitelnogo-podryadchika-po-tipam-obektov/): Одна группа объявлений смешивает офисы, склады и промышленные площадки. Что проверить и как решить задачу с командой «Пост-эффект».
- [Сайт и SEO или реклама: как распределить бюджет на старте — post-effect agency](https://post-effect.agency/ru/media/sayt-i-seo-ili-reklama-kak-raspredelit-byudzhet-na-starte/): Компания хочет заявки сейчас и устойчивый спрос позже. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как подготовить сайт к сезонному спросу — post-effect agency](https://post-effect.agency/ru/media/kak-podgotovit-sayt-k-sezonnomu-sprosu/): Пик заявок близко, а страницы и формы ещё не готовы. Что проверить и как решить задачу с командой «Пост-эффект».
- [Сайт для тендерных запросов: какие документы разместить — post-effect agency](https://post-effect.agency/ru/media/sayt-dlya-tendernyh-zaprosov-kakie-dokumenty-razmestit/): Поставщика проверяют несколько сотрудников заказчика. Создадим раздел для проверки компании и форму передачи требований тендера. Разберём задачу с командой «Пост-эффект».
- [Запрос спецификации вместо покупки в B2B-каталоге — post-effect agency](https://post-effect.agency/ru/media/zapros-spetsifikatsii-vmesto-pokupki-v-b2b-kataloge/): Покупка требует согласования конфигурации. Спроектируем запрос спецификации по нескольким позициям с передачей состава в CRM. Разберём задачу с командой «Пост-эффект».
- [Как обновлять большой каталог без ошибок — post-effect agency](https://post-effect.agency/ru/media/kak-obnovlyat-bolshoy-katalog-bez-oshibok/): Контент меняют вручную на каждой карточке. Настроим шаблоны и процесс обновления, который выдерживает рост ассортимента. Разберём задачу с командой «Пост-эффект».
- [Сайт на Битриксе и 1С: с чего начинать интеграцию — post-effect agency](https://post-effect.agency/ru/media/sayt-na-bitrikse-i-1s-s-chego-nachinat-integratsiyu/): Ожидают автоматический обмен, не описав бизнес-правила. Что проверить и как решить задачу с командой «Пост-эффект».
- [Переезд сайта на новый хостинг: что проверить владельцу — post-effect agency](https://post-effect.agency/ru/media/pereezd-sayta-na-novyy-hosting-chto-proverit-vladeltsu/): После переноса иногда пропадают формы или меняется доступность страниц. Что проверить и как решить задачу с командой «Пост-эффект».
- [Сайт после взлома: как восстановить доверие и видимость — post-effect agency](https://post-effect.agency/ru/media/sayt-posle-vzloma-kak-vosstanovit-doverie-i-vidimost/): Компания обнаружила посторонние страницы или предупреждения. Что проверить и как решить задачу с командой «Пост-эффект».
- [Устаревшие страницы услуг: удалять или обновлять — post-effect agency](https://post-effect.agency/ru/media/ustarevshie-stranitsy-uslug-udalyat-ili-obnovlyat/): Услуга больше не оказывается, но старая страница имеет переходы. Что проверить и как решить задачу с командой «Пост-эффект».
- [Как оценить подрядчика на поддержку сайта — post-effect agency](https://post-effect.agency/ru/media/kak-otsenit-podryadchika-na-podderzhku-sayta/): После запуска непонятно, кто отвечает за ошибки и обновления. Что проверить и как решить задачу с командой «Пост-эффект».
- [Техническое задание на B2B-сайт: что описать для точной сметы — post-effect agency](https://post-effect.agency/ru/media/tehnicheskoe-zadanie-na-b2b-sayt-chto-opisat-dlya-tochnoy-smety/): Предложения подрядчиков сложно сравнивать из-за разных предположений. Что проверить и как решить задачу с командой «Пост-эффект».
- [Сколько стоит разработка сайта для компании и что входит в смету — post-effect agency](https://post-effect.agency/ru/media/skolko-stoit-razrabotka-sayta-dlya-kompanii-i-chto-vhodit-v-smetu/): Разбираем стоимость разработки сайта для компании: ориентиры по ценам, этапы работ, пример сметы и расходы после запуска. Как сравнить предложения подрядчиков и не переплатить.
- [Сайт под ключ: что входит в работу, а за что платят отдельно — post-effect agency](https://post-effect.agency/ru/media/sayt-pod-klyuch-chto-vhodit-v-rabotu-a-za-chto-platyat-otdelno/): Разбираем состав работ при создании сайта под ключ: структура, тексты, дизайн, разработка и запуск. Какие расходы уточнить до подписания договора.
- [Лендинг или корпоративный сайт: что выбрать компании с несколькими услугами — post-effect agency](https://post-effect.agency/ru/media/lending-ili-korporativnyy-sayt-chto-vybrat-kompanii-s-neskolkimi-uslugam/): Когда хватит одной страницы, а когда нужен корпоративный сайт с разделами услуг, кейсами и каталогом. Сравниваем на примере B2B компании.
- [Корпоративный сайт под ключ: этапы от структуры до рекламы — post-effect agency](https://post-effect.agency/ru/media/korporativnyy-sayt-pod-klyuch-etapy-ot-struktury-do-reklamy/): Как создают корпоративный сайт: структура, тексты, дизайн, разработка, аналитика и запуск. Что подготовить, чтобы затем использовать сайт в рекламе.
- [Сколько стоит сайт на Тильде и когда этот выбор перестаёт быть выгодным — post-effect agency](https://post-effect.agency/ru/media/skolko-stoit-sayt-na-tilde-i-kogda-etot-vybor-perestaet-byt-vygodnym/): Из чего складывается стоимость сайта на Tilda, какие платежи будут после запуска и когда компании понадобится другое решение.
- [Сколько стоит сайт на Битриксе: из чего складывается разработка — post-effect agency](https://post-effect.agency/ru/media/skolko-stoit-sayt-na-bitrikse-iz-chego-skladyvaetsya-razrabotka/): Какие затраты формируют цену сайта на 1С-Битрикс: проектирование, дизайн, каталог, интеграции, лицензия и сопровождение.
- [Делать сайт заново или доработать существующий — post-effect agency](https://post-effect.agency/ru/media/delat-sayt-zanovo-ili-dorabotat-suschestvuyuschiy/): Какие проблемы можно исправить на готовом сайте, а когда выгоднее разработать новый. Критерии для компании перед заказом работ.
- [Сайт и реклама под ключ: что подготовить до старта — post-effect agency](https://post-effect.agency/ru/media/sayt-i-reklama-pod-klyuch-chto-podgotovit-do-starta/): Какие сведения и материалы нужны для разработки сайта и запуска рекламы: услуги, география, ограничения, фотографии и обработка заявок.
- [Какие материалы нужны подрядчику для разработки сайта компании — post-effect agency](https://post-effect.agency/ru/media/kakie-materialy-nuzhny-podryadchiku-dlya-razrabotki-sayta-kompanii/): Что подготовить для сайта: услуги, фото, кейсы, документы, доступы и ответы специалистов. Что может собрать подрядчик, если материалы ещё не готовы.
- [Как выбрать подрядчика на сайт: вопросы до подписания договора — post-effect agency](https://post-effect.agency/ru/media/kak-vybrat-podryadchika-na-sayt-voprosy-do-podpisaniya-dogovora/): Что спросить у веб-студии до договора: структура, тексты, аналитика, права на сайт, поддержка и состав сметы.
- [Сайт для строительной компании: какие страницы помогают получить предметный запрос — post-effect agency](https://post-effect.agency/ru/media/sayt-dlya-stroitelnoy-kompanii-kakie-stranitsy-pomogayut-poluchit-predme/): Структура сайта строительной компании: услуги, объекты, допуски, география и формы запроса. Как помочь заказчику выбрать подрядчика.
- [Сайт для производителя: продукция, производство и условия заказа — post-effect agency](https://post-effect.agency/ru/media/sayt-dlya-proizvoditelya-produktsiya-proizvodstvo-i-usloviya-zakaza/): Как представить продукцию, производство, характеристики и условия поставки на сайте производителя. Какие страницы помогают получать B2B запросы.
- [Сайт для завода: каталог, характеристики и запрос расчёта — post-effect agency](https://post-effect.agency/ru/media/sayt-dlya-zavoda-katalog-harakteristiki-i-zapros-rascheta/): Что разместить на сайте завода: категории, технические параметры, документы и формы запроса расчёта для закупщиков.
- [Сайт инженерной компании: как объяснить сложную услугу — post-effect agency](https://post-effect.agency/ru/media/sayt-inzhenernoy-kompanii-kak-obyasnit-slozhnuyu-uslugu/): Как объяснить инженерные работы на сайте: задачи заказчика, технология, объекты, документы и форма для технического запроса.
- [Сайт строительного подрядчика: допуски, объекты и география — post-effect agency](https://post-effect.agency/ru/media/sayt-stroitelnogo-podryadchika-dopuski-obekty-i-geografiya/): Как представить строительные работы на сайте: направления, объекты, разрешительные документы, регионы и запрос сметы.
- [Как оформить кейсы строительной компании для заявок — post-effect agency](https://post-effect.agency/ru/media/kak-oformit-keysy-stroitelnoy-kompanii-dlya-zayavok/): Какие данные нужны для кейса строительного объекта и как связать его со страницей услуги и формой заявки.
- [Производителю нужен интернет-магазин или каталог с запросом цены — post-effect agency](https://post-effect.agency/ru/media/proizvoditelyu-nuzhen-internet-magazin-ili-katalog-s-zaprosom-tseny/): Когда производителю нужна корзина и оплата, а когда достаточно каталога с характеристиками и запросом коммерческого предложения.
- [Каталог оборудования: фильтры, карточки и запрос КП — post-effect agency](https://post-effect.agency/ru/media/katalog-oborudovaniya-filtry-kartochki-i-zapros-kp/): Какие фильтры, характеристики и документы нужны в каталоге оборудования и как получать запросы на коммерческое предложение.
- [Сайт поставщика материалов: как разделить опт и частные запросы — post-effect agency](https://post-effect.agency/ru/media/sayt-postavschika-materialov-kak-razdelit-opt-i-chastnye-zaprosy/): Как оформить каталог, минимальные партии, условия поставки и формы, чтобы сайт поставщика приводил подходящие обращения.
- [Подготовка сайта строительной компании к Яндекс Директу — post-effect agency](https://post-effect.agency/ru/media/podgotovka-sayta-stroitelnoy-kompanii-k-yandeks-direktu/): Что проверить перед рекламой строительных услуг: страницы, география, кейсы, формы и учёт целевых обращений.
- [Когда B2B компании достаточно сайта на Тильде — post-effect agency](https://post-effect.agency/ru/media/kogda-b2b-kompanii-dostatochno-sayta-na-tilde/): Какие сайты для бизнеса удобно делать на Tilda, а когда каталог и интеграции требуют другого решения.
- [Сайт на Битриксе: когда нужны каталог и интеграции — post-effect agency](https://post-effect.agency/ru/media/sayt-na-bitrikse-kogda-nuzhny-katalog-i-integratsii/): Когда компании нужен сайт на Битриксе: большой каталог, управление контентом и обмен данными. Что включить в техническое задание.
- [Тильда или Битрикс для производителя — post-effect agency](https://post-effect.agency/ru/media/tilda-ili-bitriks-dlya-proizvoditelya/): Сравниваем Tilda и 1С-Битрикс по каталогу, обновлению товаров, интеграциям и работе редактора на сайте производителя.
- [Когда переносить сайт с Тильды на Битрикс — post-effect agency](https://post-effect.agency/ru/media/kogda-perenosit-sayt-s-tildy-na-bitriks/): Признаки, что компании нужен перенос с Tilda на 1С-Битрикс. Как сохранить страницы, заявки и рабочие процессы при смене платформы.
- [Сайт-каталог под ключ: какие функции включить в оценку — post-effect agency](https://post-effect.agency/ru/media/sayt-katalog-pod-klyuch-kakie-funktsii-vklyuchit-v-otsenku/): Что описать до заказа сайта-каталога: категории, карточки, фильтры, импорт товаров и заявки на расчёт.
- [Корпоративный сайт или несколько лендингов — post-effect agency](https://post-effect.agency/ru/media/korporativnyy-sayt-ili-neskolko-lendingov/): Как выбрать структуру для нескольких направлений: единый сайт, отдельные страницы услуг или несколько лендингов под рекламу.
- [Лендинг под Яндекс Директ: что заложить в структуру — post-effect agency](https://post-effect.agency/ru/media/lending-pod-yandeks-direkt-chto-zalozhit-v-strukturu/): Какие блоки нужны на посадочной странице под контекстную рекламу: предложение, условия, доказательства и удобная форма.
- [Сайт на готовом решении Битрикс: плюсы и ограничения — post-effect agency](https://post-effect.agency/ru/media/sayt-na-gotovom-reshenii-bitriks-plyusy-i-ogranicheniya/): Когда шаблонное решение на 1С-Битрикс ускоряет запуск, какие доработки понадобятся и как сравнить его с индивидуальной разработкой.
- [Каталог услуг на сайте: как помочь посетителю найти своё — post-effect agency](https://post-effect.agency/ru/media/katalog-uslug-na-sayte-kak-pomoch-posetitelyu-nayti-svoe/): Как разделить направления компании на сайте, чтобы посетитель нашёл нужную услугу, увидел примеры и смог запросить расчёт.
- [Как выбрать CMS для корпоративного сайта — post-effect agency](https://post-effect.agency/ru/media/kak-vybrat-cms-dlya-korporativnogo-sayta/): На что смотреть при выборе платформы: редактирование страниц, каталог, интеграции, SEO настройки и стоимость сопровождения.
- [Когда нужен редизайн, а когда хватит изменений в структуре — post-effect agency](https://post-effect.agency/ru/media/kogda-nuzhen-redizayn-a-kogda-hvatit-izmeneniy-v-strukture/): Как определить причину слабых заявок: оформление, структура, тексты или технические проблемы. Что менять в первую очередь.
- [Сколько стоит редизайн сайта компании — post-effect agency](https://post-effect.agency/ru/media/skolko-stoit-redizayn-sayta-kompanii/): Из чего складывается стоимость редизайна сайта компании: структура, макеты, разработка, перенос контента и проверка после запуска.
- [Обновить сайт и сохранить поисковый трафик — post-effect agency](https://post-effect.agency/ru/media/obnovit-sayt-i-sohranit-poiskovyy-trafik/): Какие страницы, адреса и настройки проверить перед редизайном, чтобы посетители и заявки продолжали попадать на нужные разделы.
- [Современный сайт без заявок: что проверить — post-effect agency](https://post-effect.agency/ru/media/sovremennyy-sayt-bez-zayavok-chto-proverit/): Почему современный дизайн не гарантирует обращения. Проверяем страницы услуг, трафик, формы, доверие и работу с заявками.
- [Редизайн сайта строительной компании: приоритеты — post-effect agency](https://post-effect.agency/ru/media/redizayn-sayta-stroitelnoy-kompanii-prioritety/): Как обновить строительный сайт: разделы услуг, объекты, документы, мобильная версия и формы запроса сметы.
- [Главная страница производителя для закупщика — post-effect agency](https://post-effect.agency/ru/media/glavnaya-stranitsa-proizvoditelya-dlya-zakupschika/): Как перестроить главную страницу производителя вокруг продукции, условий поставки и подтверждений возможностей предприятия.
- [Нужно ли менять карточки товаров в B2B каталоге — post-effect agency](https://post-effect.agency/ru/media/nuzhno-li-menyat-kartochki-tovarov-v-b2b-kataloge/): Какие признаки показывают, что карточки товаров мешают запросам КП: характеристики, документы, варианты и форма связи.
- [Какие страницы редизайна важнее для заявок — post-effect agency](https://post-effect.agency/ru/media/kakie-stranitsy-redizayna-vazhnee-dlya-zayavok/): Как выбрать приоритет редизайна: страницы услуг, каталога, кейсов и форм. С чего начать при ограниченном объёме работ.
- [Как сравнить сайт до и после редизайна — post-effect agency](https://post-effect.agency/ru/media/kak-sravnit-sayt-do-i-posle-redizayna/): Какие показатели записать до обновления сайта и как проверить результат после запуска без поспешных выводов.
- [Почему замена дизайна не исправляет слабую структуру — post-effect agency](https://post-effect.agency/ru/media/pochemu-zamena-dizayna-ne-ispravlyaet-slabuyu-strukturu/): Как отличить проблему оформления от проблемы структуры: страницы услуг, содержание, маршруты и формы.
- [Доработка сайта на Битриксе: как оценить задачу — post-effect agency](https://post-effect.agency/ru/media/dorabotka-sayta-na-bitrikse-kak-otsenit-zadachu/): Какие изменения можно поручить подрядчику по 1С-Битрикс и какие данные нужны, чтобы получить понятную смету.
- [Доработка сайта на Тильде: формы, блоки и мобильная версия — post-effect agency](https://post-effect.agency/ru/media/dorabotka-sayta-na-tilde-formy-bloki-i-mobilnaya-versiya/): Как обновить сайт на Tilda: страницы, тексты, формы, каталог, мобильную версию и аналитику без полной переделки.
- [Что входит в техническую поддержку сайта — post-effect agency](https://post-effect.agency/ru/media/chto-vhodit-v-tehnicheskuyu-podderzhku-sayta/): Какие задачи обычно входят в поддержку сайта компании: обновления, контроль форм, резервные копии, исправления и новые материалы.
- [Поддержка Tilda сайта: разовые задачи или регулярная работа — post-effect agency](https://post-effect.agency/ru/media/podderzhka-tilda-sayta-razovye-zadachi-ili-regulyarnaya-rabota/): Когда достаточно разовой доработки Tilda, а когда удобнее договор на ежемесячное обновление страниц, форм и материалов.
- [Поддержка сайта на Битриксе после запуска — post-effect agency](https://post-effect.agency/ru/media/podderzhka-sayta-na-bitrikse-posle-zapuska/): Какие задачи входят в сопровождение сайта на 1С-Битрикс: контроль, обновления, каталог, ошибки и новые функции.
- [Как передать сайт новому подрядчику — post-effect agency](https://post-effect.agency/ru/media/kak-peredat-sayt-novomu-podryadchiku/): Какие доступы, файлы и сведения нужны при смене команды, обслуживающей сайт. Как не потерять формы и текущие задачи.
- [Сайт после предыдущего подрядчика: с чего начать — post-effect agency](https://post-effect.agency/ru/media/sayt-posle-predyduschego-podryadchika-s-chego-nachat/): Как принять готовый сайт с ошибками: проверить доступы, формы, страницы, интеграции и составить порядок доработок.
- [Сколько стоит поддержка сайта — post-effect agency](https://post-effect.agency/ru/media/skolko-stoit-podderzhka-sayta/): От чего зависит стоимость поддержки сайта и как сравнить абонентский договор с оплатой разовых задач.
- [Дизайн-поддержка сайта: что можно отдавать регулярно — post-effect agency](https://post-effect.agency/ru/media/dizayn-podderzhka-sayta-chto-mozhno-otdavat-regulyarno/): Какие задачи решает дизайнер при сопровождении сайта: новые блоки, кейсы, баннеры и мобильные версии.
- [Технический аудит перед доработками — post-effect agency](https://post-effect.agency/ru/media/tehnicheskiy-audit-pered-dorabotkami/): Какие ошибки стоит проверить до новых страниц, SEO и рекламы: индексация, формы, мобильная версия, скорость и интеграции.
- [Сколько стоит SEO продвижение сайта — post-effect agency](https://post-effect.agency/ru/media/skolko-stoit-seo-prodvizhenie-sayta/): Из каких задач складывается стоимость SEO: аудит, структура, технические правки, страницы услуг, статьи и анализ обращений.
- [SEO аудит сайта перед продвижением — post-effect agency](https://post-effect.agency/ru/media/seo-audit-sayta-pered-prodvizheniem/): Какие данные входят в SEO аудит: индексация, страницы услуг, запросы, техника, содержание и приоритетный план работ.
- [SEO для строительной компании: какие страницы делать первыми — post-effect agency](https://post-effect.agency/ru/media/seo-dlya-stroitelnoy-kompanii-kakie-stranitsy-delat-pervymi/): Как выбрать страницы услуг и объектов для SEO строительной компании и связать их с коммерческими запросами.
- [SEO для производителя: категории, изделия и регионы — post-effect agency](https://post-effect.agency/ru/media/seo-dlya-proizvoditelya-kategorii-izdeliya-i-regiony/): Как продвигать производственную компанию в поиске: структура категорий, карточки изделий, технические данные и география поставок.
- [Сайт с последующим SEO: что заложить при разработке — post-effect agency](https://post-effect.agency/ru/media/sayt-s-posleduyuschim-seo-chto-zalozhit-pri-razrabotke/): Какие решения при создании сайта помогают дальнейшему поисковому продвижению: структура услуг, адреса, контент и аналитика.
- [SEO подрядчик присылает отчёты, но сайт не меняется — post-effect agency](https://post-effect.agency/ru/media/seo-podryadchik-prisylaet-otchety-no-sayt-ne-menyaetsya/): Как понять, какие работы реально выполняет SEO подрядчик и почему без новых страниц и исправлений результат может остановиться.
- [Как оценить SEO подрядчика — post-effect agency](https://post-effect.agency/ru/media/kak-otsenit-seo-podryadchika/): Какие вопросы задать SEO специалисту и как читать результаты продвижения сайта компании без лишних показателей.
- [Какие технические ошибки исправить до SEO статей — post-effect agency](https://post-effect.agency/ru/media/kakie-tehnicheskie-oshibki-ispravit-do-seo-statey/): Какие проблемы индексации, адресов и навигации стоит устранить до расширения блога компании.
- [SEO план для B2B сайта с небольшим поисковым спросом — post-effect agency](https://post-effect.agency/ru/media/seo-plan-dlya-b2b-sayta-s-nebolshim-poiskovym-sprosom/): Как продвигать сложные услуги и оборудование, если отдельные запросы редки: страницы, кейсы, терминология и качество заявок.
- [SEO или Яндекс Директ для сложной B2B ниши — post-effect agency](https://post-effect.agency/ru/media/seo-ili-yandeks-direkt-dlya-slozhnoy-b2b-nishi/): Как распределить задачи SEO и контекстной рекламы для сложных строительных и производственных услуг.
- [Как выбирать темы SEO статей по намерению заказать — post-effect agency](https://post-effect.agency/ru/media/kak-vybirat-temy-seo-statey-po-namereniyu-zakazat/): Как отличить тему с коммерческим потенциалом от общего информационного запроса и связать статью со страницей услуги.
- [Сколько SEO статей нужно производителю на старте — post-effect agency](https://post-effect.agency/ru/media/skolko-seo-statey-nuzhno-proizvoditelyu-na-starte/): Как определить разумный объём контента для производственного сайта и какие страницы подготовить раньше статей.
- [Статья или страница услуги под коммерческий запрос — post-effect agency](https://post-effect.agency/ru/media/statya-ili-stranitsa-uslugi-pod-kommercheskiy-zapros/): Как разделить поисковые запросы между страницами услуг и статьями, чтобы клиент находил предложение и полезное объяснение.
- [Статьи для строительного сайта, которые приводят предметные обращения — post-effect agency](https://post-effect.agency/ru/media/stati-dlya-stroitelnogo-sayta-kotorye-privodyat-predmetnye-obrascheniya/): Какие темы помогают строительному сайту привлекать подходящих заказчиков и как связать статьи с услугами и объектами.
- [Как связать статью с услугой и кейсом — post-effect agency](https://post-effect.agency/ru/media/kak-svyazat-statyu-s-uslugoy-i-keysom/): Где ставить внутренние ссылки в статье, чтобы читатель мог перейти к услуге, примеру работ и заявке.
- [Почему статьи собирают просмотры, но не заявки — post-effect agency](https://post-effect.agency/ru/media/pochemu-stati-sobirayut-prosmotry-no-ne-zayavki/): Как оценить темы, аудиторию, ссылки и формы, если блог получает посещения, но не помогает продавать услуги.
- [Какие страницы нужны производителю кроме каталога — post-effect agency](https://post-effect.agency/ru/media/kakie-stranitsy-nuzhny-proizvoditelyu-krome-kataloga/): Как дополнить каталог производителя страницами о производстве, условиях заказа, документах, кейсах и услугах.
- [Региональные страницы для строительной компании — post-effect agency](https://post-effect.agency/ru/media/regionalnye-stranitsy-dlya-stroitelnoy-kompanii/): Как рассказывать о строительных услугах в разных городах без копирования одинакового текста и пустых обещаний.
- [Что спросить у инженеров перед технической статьёй — post-effect agency](https://post-effect.agency/ru/media/chto-sprosit-u-inzhenerov-pered-tehnicheskoy-statey/): Как собрать данные для точной статьи о строительстве или производстве: задача, ограничения, технология, материалы и пример объекта.
- [Как обновить старые статьи с показами, но без обращений — post-effect agency](https://post-effect.agency/ru/media/kak-obnovit-starye-stati-s-pokazami-no-bez-obrascheniy/): Что проверить в старых статьях: соответствие вопросу, актуальность, ссылки на услуги, кейсы и работающие формы.
- [Настройка Яндекс Директа под ключ: что входит в запуск — post-effect agency](https://post-effect.agency/ru/media/nastroyka-yandeks-direkta-pod-klyuch-chto-vhodit-v-zapusk/): Что делает специалист при запуске рекламы: изучает услуги, готовит объявления, проверяет страницы, аналитику и качество первых обращений.
- [Сколько стоит настройка Директа и что оплачивается отдельно — post-effect agency](https://post-effect.agency/ru/media/skolko-stoit-nastroyka-direkta-i-chto-oplachivaetsya-otdelno/): Как разделить оплату специалиста и рекламный бюджет, какие задачи входят в запуск и что влияет на итоговую смету.
- [Сколько стоит ведение Директа и что происходит после запуска — post-effect agency](https://post-effect.agency/ru/media/skolko-stoit-vedenie-direkta-i-chto-proishodit-posle-zapuska/): За что платят специалисту после запуска рекламы: анализ запросов, корректировки, качество обращений и связь с сайтом.
- [Настроить Директ самому или передать подрядчику — post-effect agency](https://post-effect.agency/ru/media/nastroit-direkt-samomu-ili-peredat-podryadchiku/): Какие задачи остаются у компании при самостоятельной настройке рекламы и когда полезно передать запуск специалисту.
- [Реклама производителя: как привлекать закупщиков — post-effect agency](https://post-effect.agency/ru/media/reklama-proizvoditelya-kak-privlekat-zakupschikov/): Как отделить оптовые и проектные запросы от розницы в рекламе продукции: предложение, страница и обратная связь по заявкам.
- [Реклама строительной компании: услуги и регионы — post-effect agency](https://post-effect.agency/ru/media/reklama-stroitelnoy-kompanii-uslugi-i-regiony/): Как распределить строительные направления и регионы в рекламе, чтобы объявления вели на подходящие страницы и заявки можно было оценить.
- [Поиск или РСЯ при ограниченном бюджете — post-effect agency](https://post-effect.agency/ru/media/poisk-ili-rsya-pri-ogranichennom-byudzhete/): Чем отличаются реклама в поиске и РСЯ для B2B услуг и как выбрать первый тест при ограниченном бюджете.
- [Каким должен быть сайт до запуска рекламы — post-effect agency](https://post-effect.agency/ru/media/kakim-dolzhen-byt-sayt-do-zapuska-reklamy/): Какие страницы, формы, условия и данные нужны на сайте до запуска контекстной рекламы компании.
- [Реклама каталога: главная, категория или карточка — post-effect agency](https://post-effect.agency/ru/media/reklama-kataloga-glavnaya-kategoriya-ili-kartochka/): Как выбрать посадочную страницу для рекламы каталога: запрос человека, ассортимент, характеристики и форма КП.
- [Лендинг и Директ: одно обещание на двух этапах — post-effect agency](https://post-effect.agency/ru/media/lending-i-direkt-odno-obeschanie-na-dvuh-etapah/): Почему объявление и лендинг должны отвечать на один запрос и как подготовить форму, условия и аналитику до запуска.
- [Аудит Яндекс Директа: входные данные и результат — post-effect agency](https://post-effect.agency/ru/media/audit-yandeks-direkta-vhodnye-dannye-i-rezultat/): Какие доступы и сведения нужны для аудита рекламы, что проверяют в кампаниях и каким должен быть итоговый план исправлений.
- [Директ расходует бюджет, но заявок нет — post-effect agency](https://post-effect.agency/ru/media/direkt-rashoduet-byudzhet-no-zayavok-net/): Последовательность проверки при отсутствии заявок: трафик, посадочная страница, формы, цели и реальные обращения.
- [Заявки есть, но они нецелевые — post-effect agency](https://post-effect.agency/ru/media/zayavki-est-no-oni-netselevye/): Почему реклама приводит неподходящие обращения и что проверить в запросах, объявлении, странице и условиях компании.
- [Почему выросла стоимость заявки — post-effect agency](https://post-effect.agency/ru/media/pochemu-vyrosla-stoimost-zayavki/): Что сравнить при росте цены обращения: спрос, бюджет, объявления, страницу, аналитику и качество заявок.
- [Как понять, что подрядчик действительно ведёт Директ — post-effect agency](https://post-effect.agency/ru/media/kak-ponyat-chto-podryadchik-deystvitelno-vedet-direkt/): Как владельцу компании оценить работу рекламного специалиста по изменениям, качеству заявок и понятному отчёту.
- [Аудит рекламы после смены специалиста — post-effect agency](https://post-effect.agency/ru/media/audit-reklamy-posle-smeny-spetsialista/): Как принять действующие рекламные кампании: доступы, цели, история результатов, страницы и качество обращений.
- [Как считать обращения, если есть формы и звонки — post-effect agency](https://post-effect.agency/ru/media/kak-schitat-obrascheniya-esli-est-formy-i-zvonki/): Как не смешивать клики с реальными обращениями и построить понятный учёт заявок по разным каналам связи.
- [Пять кампаний и мало данных для обучения — post-effect agency](https://post-effect.agency/ru/media/pyat-kampaniy-i-malo-dannyh-dlya-obucheniya/): Как дробление небольшого бюджета влияет на оценку рекламы и когда стоит укрупнить структуру кампаний.
- [Реклама при длинной B2B сделке — post-effect agency](https://post-effect.agency/ru/media/reklama-pri-dlinnoy-b2b-sdelke/): Какие этапы считать после заявки: подходящий контакт, запрос КП, переговоры и результат. Почему цена формы не показывает всё.
- [За что платят агентству кроме кликов — post-effect agency](https://post-effect.agency/ru/media/za-chto-platyat-agentstvu-krome-klikov/): Какие задачи оплачиваются при ведении контекстной рекламы и почему рекламный бюджет выделяют отдельной строкой.
- [Яндекс Метрика для сайта компании: цели до рекламы — post-effect agency](https://post-effect.agency/ru/media/yandeks-metrika-dlya-sayta-kompanii-tseli-do-reklamy/): Какие обращения измерять до запуска рекламы: формы, звонки, мессенджеры и переходы к важным действиям.
- [Какие события считать заявками — post-effect agency](https://post-effect.agency/ru/media/kakie-sobytiya-schitat-zayavkami/): Как разделить посещения, клики, открытие формы и реальные обращения в аналитике сайта.
- [Увеличить конверсию B2B сайта без полного редизайна — post-effect agency](https://post-effect.agency/ru/media/uvelichit-konversiyu-b2b-sayta-bez-polnogo-redizayna/): Какие точечные изменения на страницах услуг, каталога и форм стоит проверить прежде, чем переделывать весь сайт.
- [Почему сайт не индексируется в Яндексе — post-effect agency](https://post-effect.agency/ru/media/pochemu-sayt-ne-indeksiruetsya-v-yandekse/): Возможные причины отсутствия страниц в поиске: доступность, технические ограничения, дубли и слабая структура. Когда нужен технический аудит.
- [Посещения есть, а обращений мало — post-effect agency](https://post-effect.agency/ru/media/posescheniya-est-a-obrascheniy-malo/): Что сравнить в аналитике и реальных обращениях: источники, страницы входа, формы и соответствие посетителей услугам.
- [Формы не отправляются или заявки теряются — post-effect agency](https://post-effect.agency/ru/media/formy-ne-otpravlyayutsya-ili-zayavki-teryayutsya/): Где может прерываться отправка обращения: проверка полей, интеграция, почта, CRM и уведомления. Что протестировать владельцу сайта.
- [Как разделить заявки из SEO и рекламы при повторных визитах — post-effect agency](https://post-effect.agency/ru/media/kak-razdelit-zayavki-iz-seo-i-reklamy-pri-povtornyh-vizitah/): Почему клиент может прийти из поиска, вернуться по рекламе и оставить заявку позже. Как читать отчёты по источникам без двойного счёта.
- [Коммерческое предложение на сайте инженерной компании — post-effect agency](https://post-effect.agency/ru/media/kommercheskoe-predlozhenie-na-sayte-inzhenernoy-kompanii/): Какие условия и сведения нужны на странице инженерной услуги до запроса КП: объекты, исходные данные, этапы и документы.
- [Нужен ли фирменный стиль перед разработкой сайта — post-effect agency](https://post-effect.agency/ru/media/nuzhen-li-firmennyy-stil-pered-razrabotkoy-sayta/): Когда компании стоит сначала определить визуальную систему бренда, а когда можно начать с сайта и зафиксировать основы стиля в проекте.
- [План сайта, SEO, Директа и поддержки на три месяца — post-effect agency](https://post-effect.agency/ru/media/plan-sayta-seo-direkta-i-podderzhki-na-tri-mesyatsa/): Как поэтапно подготовить сайт компании, запустить рекламу, начать SEO и организовать поддержку без разрозненных задач.
- [Why is your budget wasted in Yandex Direct? — post-effect agency](https://post-effect.agency/en/media/pochemu-slivaetsya-byudzhet-v-yandeksdirekt/): The situation is familiar to many. Advertising in Yandex Direct is running, the budget is spent stably, clicks go, but leads are either not, or there are too few of them to recoup the investment. At this point, most often there is a feeling that “advertising does not work”. In practice, the problem is almost always not in the system itself, but in setting up, strategy and website preparation. We will discuss the key reasons why Yandex Direct budget is wasted, and what to do about it.
- [SEO for landing page: Does it work or not? — post-effect agency](https://post-effect.agency/en/media/seo-dlya-lendinga-rabotaet-ili-net/): The question that regularly arises in business sounds about the same. There is a landing page, you want to get leads not only from advertising, and the idea arises to connect SEO website promotion. Here it is important to immediately indicate a position without illusions. SEO for landing page works, but not in the way it is usually imagined. It is because of this that there are many disappointments around the topic.
- [How to check your site before launching: a checklist that saves money and nerves — post-effect agency](https://post-effect.agency/en/media/kak-proverit-sajt-pered-zapuskom-chek-list-kotoryj-ekonomit-dengi-i-nervy/): Starting a website is often seen as the final point. In practice, this is the most vulnerable moment when any little thing can affect leads, advertising and perception of a business. The site may look ready, but contain errors that are not immediately visible. Broken form, broken link, slow loading or misconfigured analytics easily eat up budget and traffic in the early days. According to experience, up to 40% of websites are launched with critical flaws that begin to appear only after the start of advertising or SEO promotion. To prevent this from happening, before launching the site it is important to go through the basic checklist.
- [Landing page or multi-page site: what to choose for the task — post-effect agency](https://post-effect.agency/en/media/lending-ili-mnogostranichnyj-sajt-chto-vybrat-pod-zadachu/): The question of choosing between a landing page and a multi-page site arises in almost every project. It is often decided on the level of preferences or examples from the Internet, rather than based on real business objectives. The result is either an overloaded site that is difficult to perceive, or a too simple landing page that does not close the client’s questions. To avoid this, it is important to immediately determine what task the site should solve and how the user will interact with it.
- [Stages of turnkey website development: from idea to launch — post-effect agency](https://post-effect.agency/en/media/etapy-razrabotki-sajta-pod-klyuch-ot-idei-do-zapuska/): Turnkey website development is often perceived as a single process in which “design and then build the site”. In practice, it's more complicated. If you skip at least one key step, the site may look neat but not work as a customer acquisition tool. A good website does not start with design. It begins with an understanding of the task, audience and logic on which the user will make a decision. Let’s analyze in order what a normal turnkey website development process looks like and why each stage affects the result.
- [How to choose a contractor for website development and not drain the budget — post-effect agency](https://post-effect.agency/en/media/kak-vybrat-podryadchika-dlya-razrabotki-sajta-i-ne-slit-byudzhet/): Choosing a contractor to develop a website often looks easier than it actually is. At the stage of communication, it seems that everyone is doing the same thing, offering similar services and promising about the same result. The difference becomes noticeable after the start of work, when the deadlines are shifted, the budget grows, and the site itself does not bring the expected leads. According to various estimates, up to 60-70% of projects in the development of websites either go beyond budget or do not achieve their business goals. The main reason is that the contractor is selected based on superficial criteria, rather than ability to solve the problem.
- [Tilda, Bitrix or a self-written website: what to choose for a business — post-effect agency](https://post-effect.agency/en/media/tilda-bitriks-ili-samopisnyj-sajt-chto-vybrat-biznesu/): The choice of a platform for website development directly affects not only the appearance of the project, but also its effectiveness, cost of ownership and opportunities for further growth. At the same time, in practice, the same situation often occurs: first they choose technology, and only then they try to fit business tasks under it, which causes unnecessary costs and a feeling that the site “does not work.” If you approach the issue calmly and without unnecessary complications, it becomes clear that you need to choose not a platform as such, but a tool for a specific task and stage of business development.
- [Why Business Websites Don’t Appear on Google — post-effect agency](https://post-effect.agency/en/media/pochemu-korporativnyy-sayt-ne-poyavlyaetsya-v-google/): The manager looks for the company by name and does not find the right page. What to check and how to solve the problem with the post-effect team.
- [There are service pages, but Google only shows the main page — post-effect agency](https://post-effect.agency/en/media/stranitsy-uslug-est-no-google-pokazyvaet-tolko-glavnuyu/): Search knows the brand, but individual directions are almost invisible. What to check and how to solve the problem with the post-effect team.
- [Google indexes the site, but leads don’t — post-effect agency](https://post-effect.agency/en/media/google-indeksiruet-sayt-no-zayavok-net/): The Search Console report shows clicks and sales don’t see inquiries. What to check and how to solve the problem with the post-effect team.
- [Why a new website doesn’t get Google impressions for long — post-effect agency](https://post-effect.agency/en/media/pochemu-novyy-sayt-dolgo-ne-poluchaet-pokazy-v-google/): After launch, wait for an immediate stream of leads from the search. What to check and how to solve the problem with the post-effect team.
- [How to check if Google sees directory pages — post-effect agency](https://post-effect.agency/en/media/kak-proverit-vidit-li-google-stranitsy-kataloga/): There are hundreds of products on the site, and units appear in the search. What to check and how to solve the problem with the post-effect team.
- [The page is excluded from the Google index: what to do for a business owner — post-effect agency](https://post-effect.agency/en/media/stranitsa-isklyuchena-iz-indeksa-google-chto-delat-vladeltsu-biznesa/): The report found a problem, but it is unclear whether it requires costs. What to check and how to solve the problem with the post-effect team.
- [Google has chosen a different canonical page — post-effect agency](https://post-effect.agency/en/media/google-vybral-druguyu-kanonicheskuyu-stranitsu/): The desired product or service page does not get visibility. What to check and how to solve the problem with the post-effect team.
- [After the redesign, conversions from Google fell — post-effect agency](https://post-effect.agency/en/media/posle-redizayna-upali-perehody-iz-google/): The site has become more modern, but search leads have declined. What to check and how to solve the problem with the post-effect team.
- [Moving to a new domain without losing leads from search — post-effect agency](https://post-effect.agency/en/media/pereezd-na-novyy-domen-bez-poteri-zayavok-iz-poiska/): The company changes the name or address of the site. What to check and how to solve the problem with the post-effect team.
- [Moving the site from Tilda to Bitrix for a growing directory — post-effect agency](https://post-effect.agency/en/media/perenos-sayta-s-tilda-na-bitriks-dlya-rastuschego-kataloga/): Assortment and integration no longer fit into the current site logic. What to check and how to solve the problem with the post-effect team.
- [Manufacturer’s website is poorly visible on Google for products — post-effect agency](https://post-effect.agency/en/media/sayt-proizvoditelya-ploho-viden-v-google-po-produktsii/): According to the brand request, everything is good, there are almost no transitions for goods. What to check and how to solve the problem with the post-effect team.
- [How the manufacturer receives KP requests from the site — post-effect agency](https://post-effect.agency/en/media/kak-proizvoditelyu-poluchat-zaprosy-kp-s-sayta/): Product reviews do not turn into substantive inquiries. What to check and how to solve the problem with the post-effect team.
- [Plant site without a price list: how to lead to an inquiry — post-effect agency](https://post-effect.agency/en/media/sayt-zavoda-bez-prays-lista-kak-vesti-k-zayavke/): The cost is calculated for the project, there is no open price. What to check and how to solve the problem with the post-effect team.
- [How to issue an industrial equipment card for Google and the buyer — post-effect agency](https://post-effect.agency/en/media/kak-oformit-kartochku-promyshlennogo-oborudovaniya-dlya-google-i-zakupsc/): The cards consist of an article and one photo. What to check and how to solve the problem with the post-effect team.
- [Catalog of building materials: what filters do the buyer need? — post-effect agency](https://post-effect.agency/en/media/katalog-stroymaterialov-kakie-filtry-nuzhny-pokupatelyu/): The range is large, and the right product is difficult to find. What to check and how to solve the problem with the post-effect team.
- [The site of the contractor for industrial construction: what to show the customer — post-effect agency](https://post-effect.agency/en/media/sayt-podryadchika-po-promyshlennomu-stroitelstvu-chto-pokazat-zakazchiku/): The client evaluates the contractor before meeting on a complex facility. What to check and how to solve the problem with the post-effect team.
- [Site for installation of engineering systems: pages for different services — post-effect agency](https://post-effect.agency/en/media/sayt-dlya-montazha-inzhenernyh-sistem-stranitsy-pod-raznye-uslugi/): Installation, design and maintenance are piled into one page. What to check and how to solve the problem with the post-effect team.
- [Project organization website: how to confirm competences — post-effect agency](https://post-effect.agency/en/media/sayt-proektnoy-organizatsii-kak-podtverdit-kompetentsii/): The visitor sees the list of services, but does not understand the team’s experience. What to check and how to solve the problem with the post-effect team.
- [How to submit certificates and admissions on the company’s website — post-effect agency](https://post-effect.agency/en/media/kak-predstavit-sertifikaty-i-dopuski-na-sayte-kompanii/): Documents are available, but the buyer does not find them when comparing suppliers. What to check and how to solve the problem with the post-effect team.
- [Manufacturer Cases: What to Show Without Disclosing Trade Secrets — post-effect agency](https://post-effect.agency/en/media/keysy-proizvoditelya-chto-pokazat-bez-raskrytiya-kommercheskoy-tayny/): The company is afraid to publish the names of customers and contract amounts. What to check and how to solve the problem with the post-effect team.
- [How to choose a website structure for a wholesale company — post-effect agency](https://post-effect.agency/en/media/kak-vybrat-strukturu-sayta-dlya-optovoy-kompanii/): Retail and wholesale visitors end up on the same pages. What to check and how to solve the problem with the post-effect team.
- [Do you need a dealer account on the B2B site? — post-effect agency](https://post-effect.agency/en/media/nuzhen-li-lichnyy-kabinet-dilera-na-b2b-sayte/): The team spends time repeating requests for residues and documents. What to check and how to solve the problem with the post-effect team.
- [CRM Integration: What Should Happen to an Inquiry? — post-effect agency](https://post-effect.agency/en/media/integratsiya-sayta-s-crm-chto-dolzhno-proishodit-s-zayavkoy/): Forms are available, but the source of inquiries and the composition of the request is lost. What to check and how to solve the problem with the post-effect team.
- [Leads from the site come to the post office and get lost — post-effect agency](https://post-effect.agency/en/media/zayavki-s-sayta-prihodyat-na-pochtu-i-teryayutsya/): Managers respond late or do not see inquiries from individual forms. What to check and how to solve the problem with the post-effect team.
- [How to prepare your website for the launch of a new product — post-effect agency](https://post-effect.agency/en/media/kak-podgotovit-sayt-k-zapusku-novogo-produkta/): The product is ready, and a separate page and arguments for the buyer are not yet available. What to check and how to solve the problem with the post-effect team.
- [Landing page for a complex B2B service — post-effect agency](https://post-effect.agency/en/media/posadochnaya-stranitsa-dlya-slozhnoy-b2b-uslugi/): The essence of the service can not be explained by one slogan. What to check and how to solve the problem with the post-effect team.
- [How to show the cost of a complex service without a fixed tariff — post-effect agency](https://post-effect.agency/en/media/kak-pokazat-stoimost-slozhnoy-uslugi-bez-fiksirovannogo-tarifa/): The visitor walks away after seeing the "price on request." What to check and how to solve the problem with the post-effect team.
- [Calculator on the website of a construction company: when it is needed — post-effect agency](https://post-effect.agency/en/media/kalkulyator-na-sayte-stroitelnoy-kompanii-kogda-on-nuzhen/): The client wants to quickly understand the budget. What to check and how to solve the problem with the post-effect team.
- [B2B site lead form: what fields to leave — post-effect agency](https://post-effect.agency/en/media/forma-zayavki-na-b2b-sayte-kakie-polya-ostavit/): A long questionnaire interferes with the first inquiry, a short one does not help sales. What to check and how to solve the problem with the post-effect team.
- [Why does the mobile version of a B2B website lose its inquiries? — post-effect agency](https://post-effect.agency/en/media/pochemu-mobilnaya-versiya-b2b-sayta-teryaet-obrascheniya/): The directory is studied on the phone, but tables and documents are not opened. What to check and how to solve the problem with the post-effect team.
- [The site opens slowly: what to fix before advertising — post-effect agency](https://post-effect.agency/en/media/sayt-otkryvaetsya-medlenno-chto-ispravit-do-reklamy/): Potential customers do not wait for the service page. What to check and how to solve the problem with the post-effect team.
- [Core Web Vitals for Business: Which Pages to Check — post-effect agency](https://post-effect.agency/en/media/core-web-vitals-dlya-biznesa-kakie-stranitsy-proveryat/): The report contains metrics, but it is unclear where to start. What to check and how to solve the problem with the post-effect team.
- [The old site on Bitrix slows down: update or redo — post-effect agency](https://post-effect.agency/en/media/staryy-sayt-na-bitrikse-tormozit-obnovlyat-ili-peredelyvat/): Problems accumulate, each change takes weeks. What to check and how to solve the problem with the post-effect team.
- [The site on Tilda does not give leads: what to check first — post-effect agency](https://post-effect.agency/en/media/sayt-na-tilda-ne-daet-zayavok-chto-proverit-pervym/): The pages are neat and the forms are empty. What to check and how to solve the problem with the post-effect team.
- [What site errors prevent Google from reading content? — post-effect agency](https://post-effect.agency/en/media/kakie-oshibki-sayta-meshayut-google-chitat-kontent/): In the browser there is a page, but in search visibility is weak. What to check and how to solve the problem with the post-effect team.
- [Duplicate pages of the directory: why it interferes with promotion — post-effect agency](https://post-effect.agency/en/media/dubli-stranits-kataloga-pochemu-eto-meshaet-prodvizheniyu/): Similar URLs appear from sorting and filters. Bring the structure of the URL in order, without depriving the visitor of convenient filters. Let's solve the problem with the post-effect team.
- [Why does a B2B site need an XML sitemap? — post-effect agency](https://post-effect.agency/en/media/zachem-b2b-saytu-karta-sayta-xml/): The directory is often updated, important pages are lost among the service ones. What to check and how to solve the problem with the post-effect team.
- [How not to lose traffic when changing service addresses — post-effect agency](https://post-effect.agency/en/media/kak-ne-poteryat-trafik-pri-izmenenii-adresov-uslug/): The company has enlarged sections and changed the URL. Accompany structure changes and track key pages after launch. Let's solve the problem with the post-effect team.
- [Redesigning an industrial site without stopping sales — post-effect agency](https://post-effect.agency/en/media/redizayn-promyshlennogo-sayta-bez-ostanovki-prodazh/): The update affects the directory that managers need every day. What to check and how to solve the problem with the post-effect team.
- [How to know if you need a new home page — post-effect agency](https://post-effect.agency/en/media/kak-ponyat-chto-nuzhna-novaya-glavnaya-stranitsa-kompanii/): On the first screen, the visitor does not recognize his task. What to check and how to solve the problem with the post-effect team.
- [Why does your website look the same as your competitors? — post-effect agency](https://post-effect.agency/en/media/pochemu-sayt-kompanii-vyglyadit-odinakovo-s-konkurentami/): Template promises do not explain real specialization. What to check and how to solve the problem with the post-effect team.
- [Google Commercial Page: What It Should Be — post-effect agency](https://post-effect.agency/en/media/kommercheskaya-stranitsa-pod-google-chto-na-ney-dolzhno-byt/): The information article receives impressions upon request for the service. What to check and how to solve the problem with the post-effect team.
- [Service Page Title: How to Write for a Client — post-effect agency](https://post-effect.agency/en/media/title-stranitsy-uslugi-kak-napisat-dlya-klienta/): Headings consist of a list of keys and do not promise benefits. What to check and how to solve the problem with the post-effect team.
- [Meta description of the site: when it helps transitions — post-effect agency](https://post-effect.agency/en/media/meta-description-sayta-kogda-on-pomogaet-perehodam/): The snippet displays a random fragment of the page. What to check and how to solve the problem with the post-effect team.
- [FAQ page for expensive service: what questions to answer — post-effect agency](https://post-effect.agency/en/media/stranitsa-faq-dlya-dorogoy-uslugi-kakie-voprosy-otvechat/): A potential customer delays contact due to unclear conditions. What to check and how to solve the problem with the post-effect team.
- [How to link articles with services without intrusive advertising — post-effect agency](https://post-effect.agency/en/media/kak-svyazat-stati-s-uslugami-bez-navyazchivoy-reklamy/): The blog is read, but after answering the question, the user leaves. What to check and how to solve the problem with the post-effect team.
- [What services the company put in separate pages — post-effect agency](https://post-effect.agency/en/media/kakie-uslugi-kompanii-vynosit-v-otdelnye-stranitsy/): The list of directions is placed in one long screen. What to check and how to solve the problem with the post-effect team.
- [Industry Pages for B2B: When They Are Useful — post-effect agency](https://post-effect.agency/en/media/otraslevye-stranitsy-dlya-b2b-kogda-oni-polezny/): The company works with several segments, but speaks to all in the same way. What to check and how to solve the problem with the post-effect team.
- [Regional pages of the construction contractor without duplicates — post-effect agency](https://post-effect.agency/en/media/regionalnye-stranitsy-stroitelnogo-podryadchika-bez-dubley/): The company operates in several cities and wants to receive local requests. What to check and how to solve the problem with the post-effect team.
- [Site for several branches: structure and contacts — post-effect agency](https://post-effect.agency/en/media/sayt-dlya-neskolkih-filialov-struktura-i-kontakty/): It is difficult for a customer to know who is serving their region. What to check and how to solve the problem with the post-effect team.
- [How to show services on Google without price in price — post-effect agency](https://post-effect.agency/en/media/kak-pokazat-v-google-uslugi-bez-tseny-v-prayse/): Many B2B services are only evaluated after a brief. What to check and how to solve the problem with the post-effect team.
- [Website for a metal construction contractor — post-effect agency](https://post-effect.agency/en/media/sayt-dlya-podryadchika-po-metallokonstruktsiyam/): The customer is looking for manufacturing, installation and design for different objects. What to check and how to solve the problem with the post-effect team.
- [Site for a manufacturer of building materials with a network of dealers — post-effect agency](https://post-effect.agency/en/media/sayt-dlya-proizvoditelya-stroymaterialov-s-setyu-dilerov/): Retailers and partners ask different questions. Collect two clear trajectories on the same site with a catalog and measurable inquiries. Let's solve the problem with the post-effect team.
- [Website for the supplier of engineering equipment — post-effect agency](https://post-effect.agency/en/media/sayt-dlya-postavschika-inzhenernogo-oborudovaniya/): In one catalog mixed brands, series and solutions for the object. What to check and how to solve the problem with the post-effect team.
- [A website for a service industrial company — post-effect agency](https://post-effect.agency/en/media/sayt-dlya-servisnoy-promyshlennoy-kompanii/): The client is important reaction time and the ability to work with his equipment. What to check and how to solve the problem with the post-effect team.
- [Site for the general contractor: a structure for tender selection — post-effect agency](https://post-effect.agency/en/media/sayt-dlya-genpodryadchika-struktura-dlya-tendernogo-otbora/): Prior to a personal meeting, the customer collects evidence of experience. What to check and how to solve the problem with the post-effect team.
- [A website for an industrial automation company — post-effect agency](https://post-effect.agency/en/media/sayt-dlya-kompanii-po-promyshlennoy-avtomatizatsii/): The buyer is looking for a solution to the problem, not just the name of the controller. What to check and how to solve the problem with the post-effect team.
- [How to sell through the site individual production — post-effect agency](https://post-effect.agency/en/media/kak-prodavat-cherez-sayt-individualnoe-proizvodstvo/): Products do not have a fixed catalog or standard price. What to check and how to solve the problem with the post-effect team.
- [Portfolio of a Construction Company: How to Make It Useful for Search — post-effect agency](https://post-effect.agency/en/media/portfolio-stroitelnoy-kompanii-kak-sdelat-ego-poleznym-dlya-poiska/): The photo gallery does not explain what they did. What to check and how to solve the problem with the post-effect team.
- [When a business needs a separate website for a new direction — post-effect agency](https://post-effect.agency/en/media/kogda-biznesu-nuzhen-otdelnyy-sayt-pod-novoe-napravlenie/): The new service does not fit into the current navigation. What to check and how to solve the problem with the post-effect team.
- [How to Choose an SEO Contractor by Search Console Report — post-effect agency](https://post-effect.agency/en/media/kak-vybrat-podryadchika-na-seo-po-otchetu-search-console/): The agency promises positions without understanding the site data. What to check and how to solve the problem with the post-effect team.
- [What is included in the monthly SEO support of a B2B site — post-effect agency](https://post-effect.agency/en/media/chto-vhodit-v-ezhemesyachnoe-seo-soprovozhdenie-b2b-sayta/): The company receives a table of positions, but does not see the work. What to check and how to solve the problem with the post-effect team.
- [SEO for a company with a long transaction cycle — post-effect agency](https://post-effect.agency/en/media/seo-dlya-kompanii-s-dlinnym-tsiklom-sdelki/): There are several months between the first search and contract. What to check and how to solve the problem with the post-effect team.
- [Why traffic for information requests does not pay off — post-effect agency](https://post-effect.agency/en/media/pochemu-trafik-po-informatsionnym-zaprosam-ne-okupaetsya/): The blog is growing, and leads to services are not changing. What to check and how to solve the problem with the post-effect team.
- [SEO promotion of a website with a small directory — post-effect agency](https://post-effect.agency/en/media/seo-prodvizhenie-sayta-s-malenkim-katalogom/): The assortment is narrow, creating hundreds of pages is impossible and unnecessary. What to check and how to solve the problem with the post-effect team.
- [How to measure leads from Google Search — post-effect agency](https://post-effect.agency/en/media/kak-izmeryat-zayavki-iz-google-search/): Search clicks are known, but some customers call later. What to check and how to solve the problem with the post-effect team.
- [Google Search Console for Owner: Three Useful Reports — post-effect agency](https://post-effect.agency/en/media/google-search-console-dlya-sobstvennika-tri-poleznyh-otcheta/): There are a lot of graphs in the interface, but it is difficult to make a decision. What to check and how to solve the problem with the post-effect team.
- [Impressions on Google are growing, and transitions are standing still — post-effect agency](https://post-effect.agency/en/media/pokazy-v-google-rastut-a-perehody-stoyat-na-meste/): Pages are seen in search, but rarely selected. What to check and how to solve the problem with the post-effect team.
- [There are untargeted visitors coming from Google — post-effect agency](https://post-effect.agency/en/media/iz-google-idut-netselevye-posetiteli/): The site is accessed by requests for free materials, and the company sells services. What to check and how to solve the problem with the post-effect team.
- [How to update the service page with impressions and without clicks — post-effect agency](https://post-effect.agency/en/media/kak-obnovit-stranitsu-uslugi-s-pokazami-i-bez-klikov/): Google already shows the URL, but there’s almost no traffic. What to check and how to solve the problem with the post-effect team.
- [One article is ranked instead of a service page — post-effect agency](https://post-effect.agency/en/media/odna-statya-ranzhiruetsya-vmesto-stranitsy-uslugi/): On commercial query, the user sees a long note. What to check and how to solve the problem with the post-effect team.
- [Content plan for a construction company under leads — post-effect agency](https://post-effect.agency/en/media/kontent-plan-dlya-stroitelnoy-kompanii-pod-zayavki/): Blog topics are chosen based on views, not customer doubts. What to check and how to solve the problem with the post-effect team.
- [Content plan for the equipment manufacturer — post-effect agency](https://post-effect.agency/en/media/kontent-plan-dlya-proizvoditelya-oborudovaniya/): The team has engineering knowledge, but it doesn’t make it to the site. What to check and how to solve the problem with the post-effect team.
- [Articles about prices: how not to mislead the customer — post-effect agency](https://post-effect.agency/en/media/stati-pro-tseny-kak-ne-vvodit-klienta-v-zabluzhdenie/): There is no single price on the market for any project. What to check and how to solve the problem with the post-effect team.
- [Comparison articles: how to lead to ordering a service — post-effect agency](https://post-effect.agency/en/media/stati-sravneniya-kak-privesti-k-zakazu-uslugi/): The reader chooses between the platforms or formats of the site. What to check and how to solve the problem with the post-effect team.
- [Why mass SEO articles don’t work — post-effect agency](https://post-effect.agency/en/media/pochemu-massovye-seo-stati-ne-dayut-rezultata/): There are many similar texts on the site with rearranged keys. What to check and how to solve the problem with the post-effect team.
- [Is it possible to use AI texts on the company's website? — post-effect agency](https://post-effect.agency/en/media/mozhno-li-ispolzovat-teksty-ii-na-sayte-kompanii/): A quick draft helps the editor, but contains common words and errors. What to check and how to solve the problem with the post-effect team.
- [How to write about a complex product in clear language — post-effect agency](https://post-effect.agency/en/media/kak-pisat-o-slozhnom-produkte-ponyatnym-yazykom/): Technical descriptions are understandable to the engineer, but not to the buyer. What to check and how to solve the problem with the post-effect team.
- [How to make the About page part of your sales — post-effect agency](https://post-effect.agency/en/media/kak-sdelat-stranitsu-o-kompanii-chastyu-prodazh/): The history of the company is, there is little evidence of reliability. What to check and how to solve the problem with the post-effect team.
- [How to post reviews on a B2B site with benefit — post-effect agency](https://post-effect.agency/en/media/kak-razmestit-otzyvy-na-b2b-sayte-s-polzoy/): Brief praise without context does not help you choose a contractor. What to check and how to solve the problem with the post-effect team.
- [How to show the process of work on the website of an agency or contractor — post-effect agency](https://post-effect.agency/en/media/kak-pokazat-protsess-raboty-na-sayte-agentstva-ili-podryadchika/): The client is afraid of opaque stages and sudden additional payments. Pack the process in a clear page and commercial offer. Let's solve the problem with the post-effect team.
- [A company website with multiple target audiences — post-effect agency](https://post-effect.agency/en/media/sayt-kompanii-s-neskolkimi-tselevymi-auditoriyami/): Customers, engineers and managers are looking for different answers. Develop navigation and content layers without three parallel sites. Let's solve the problem with the post-effect team.
- [How to increase the share of subject leads from the site — post-effect agency](https://post-effect.agency/en/media/kak-uvelichit-dolyu-predmetnyh-zayavok-s-sayta/): Contacts come in, but managers waste time on inappropriate requests. What to check and how to solve the problem with the post-effect team.
- [Why Do Clicks Come From Advertising and the Website Doesn't Sell? — post-effect agency](https://post-effect.agency/en/media/pochemu-s-reklamy-prihodyat-kliki-a-sayt-ne-prodaet/): The announcement promises one thing, the landing says about the company in general. What to check and how to solve the problem with the post-effect team.
- [Landing under different groups of ads — post-effect agency](https://post-effect.agency/en/media/posadochnye-pod-raznye-gruppy-obyavleniy/): All campaigns lead to the main page. What to check and how to solve the problem with the post-effect team.
- [Audit Yandex Direct and the site as one funnel — post-effect agency](https://post-effect.agency/en/media/audit-yandeks-direkta-i-sayta-kak-odnoy-voronki/): Advertising is changed, and after a click the problems remain. What to check and how to solve the problem with the post-effect team.
- [How to estimate the cost of a lead for a B2B company — post-effect agency](https://post-effect.agency/en/media/kak-otsenit-stoimost-lida-dlya-b2b-kompanii/): Some questions are cheap, but not suitable for the transaction. What to check and how to solve the problem with the post-effect team.
- [Advertising production at the request of buyers — post-effect agency](https://post-effect.agency/en/media/reklama-proizvodstva-pod-zaprosy-zakupschikov/): General wording leads to retail and training requests. Prepare campaigns and pages for subject wholesale inquiries. Let's solve the problem with the post-effect team.
- [Advertising of the construction contractor by type of facilities — post-effect agency](https://post-effect.agency/en/media/reklama-stroitelnogo-podryadchika-po-tipam-obektov/): One group of ads mixes offices, warehouses and industrial sites. What to check and how to solve the problem with the post-effect team.
- [Website and SEO or Advertising: How to allocate your budget at the start — post-effect agency](https://post-effect.agency/en/media/sayt-i-seo-ili-reklama-kak-raspredelit-byudzhet-na-starte/): The company wants leads now and steady demand later. What to check and how to solve the problem with the post-effect team.
- [How to prepare your website for seasonal demand — post-effect agency](https://post-effect.agency/en/media/kak-podgotovit-sayt-k-sezonnomu-sprosu/): Peak leads are close, and pages and forms aren’t ready yet. What to check and how to solve the problem with the post-effect team.
- [Site for tender requests: what documents to place — post-effect agency](https://post-effect.agency/en/media/sayt-dlya-tendernyh-zaprosov-kakie-dokumenty-razmestit/): The supplier is checked by several employees of the customer. We will create a section for checking the company and the form of transferring tender requirements. Let's solve the problem with the post-effect team.
- [Ask for specifications instead of buying in a B2B catalog — post-effect agency](https://post-effect.agency/en/media/zapros-spetsifikatsii-vmesto-pokupki-v-b2b-kataloge/): Purchase requires approval of the configuration. We design a specification request for several positions with the transfer of the composition to CRM. Let's solve the problem with the post-effect team.
- [How to Update a Large Directory Without Errors — post-effect agency](https://post-effect.agency/en/media/kak-obnovlyat-bolshoy-katalog-bez-oshibok/): The content is changed manually on each card. Set up templates and an update process that withstands the growth of the range. Let's solve the problem with the post-effect team.
- [Site on Bitrix and 1C: where to start integration — post-effect agency](https://post-effect.agency/en/media/sayt-na-bitrikse-i-1s-s-chego-nachinat-integratsiyu/): Expect automatic exchange without describing business rules. What to check and how to solve the problem with the post-effect team.
- [Moving the site to a new hosting: what to check the owner — post-effect agency](https://post-effect.agency/en/media/pereezd-sayta-na-novyy-hosting-chto-proverit-vladeltsu/): After the transfer, forms sometimes disappear or the availability of pages changes. What to check and how to solve the problem with the post-effect team.
- [Website after hacking: how to restore trust and visibility — post-effect agency](https://post-effect.agency/en/media/sayt-posle-vzloma-kak-vosstanovit-doverie-i-vidimost/): The company found extraneous pages or warnings. What to check and how to solve the problem with the post-effect team.
- [Outdated Service Pages: Remove or Update — post-effect agency](https://post-effect.agency/en/media/ustarevshie-stranitsy-uslug-udalyat-ili-obnovlyat/): The service is no longer provided, but the old page has transitions. What to check and how to solve the problem with the post-effect team.
- [How to evaluate the contractor for website support — post-effect agency](https://post-effect.agency/en/media/kak-otsenit-podryadchika-na-podderzhku-sayta/): After launch, it is unclear who is responsible for bugs and updates. What to check and how to solve the problem with the post-effect team.
- [Technical specification for a B2B site: what to describe for an accurate estimate — post-effect agency](https://post-effect.agency/en/media/tehnicheskoe-zadanie-na-b2b-sayt-chto-opisat-dlya-tochnoy-smety/): Contractors’ proposals are difficult to compare due to different assumptions. What to check and how to solve the problem with the post-effect team.
- [How much does it cost to develop a website for the company and what is included in the estimate — post-effect agency](https://post-effect.agency/en/media/skolko-stoit-razrabotka-sayta-dlya-kompanii-i-chto-vhodit-v-smetu/): We analyze the cost of developing a website for the company: price guidelines, stages of work, an example of estimates and costs after launch. How to compare the offers of contractors and not overpay.
- [A turnkey site: what is included in the work, and what is paid separately — post-effect agency](https://post-effect.agency/en/media/sayt-pod-klyuch-chto-vhodit-v-rabotu-a-za-chto-platyat-otdelno/): We analyze the composition of work when creating a turnkey site: structure, texts, design, development and launch. What costs to clarify before signing the contract.
- [Landing page or corporate website: what to choose companies with multiple services — post-effect agency](https://post-effect.agency/en/media/lending-ili-korporativnyy-sayt-chto-vybrat-kompanii-s-neskolkimi-uslugam/): When one page is enough, and when you need a corporate site with service sections, cases and directory. Compare the example of a B2B company.
- [Corporate turnkey website: stages from structure to advertising — post-effect agency](https://post-effect.agency/en/media/korporativnyy-sayt-pod-klyuch-etapy-ot-struktury-do-reklamy/): How to create a corporate website: structure, texts, design, development, analytics and launch. What to prepare, then use the site in advertising.
- [How much does a site on Tilda cost and when this choice ceases to be profitable? — post-effect agency](https://post-effect.agency/en/media/skolko-stoit-sayt-na-tilde-i-kogda-etot-vybor-perestaet-byt-vygodnym/): What makes up the cost of a site on Tilda, what payments will be after launch and when the company will need another solution.
- [How much does a site on Bitrix cost: what is the development made of? — post-effect agency](https://post-effect.agency/en/media/skolko-stoit-sayt-na-bitrikse-iz-chego-skladyvaetsya-razrabotka/): What costs form the price of the site on 1C-Bitrix: design, design, catalog, integration, license and maintenance.
- [Remove the site or redesign an existing one — post-effect agency](https://post-effect.agency/en/media/delat-sayt-zanovo-ili-dorabotat-suschestvuyuschiy/): What problems can be fixed on a ready-made site, and when it is more profitable to develop a new one? Criteria for the company before ordering work.
- [Website and Advertising Turnkey: What to Prepare Before Starting — post-effect agency](https://post-effect.agency/en/media/sayt-i-reklama-pod-klyuch-chto-podgotovit-do-starta/): What information and materials are needed to develop the site and launch advertising: services, geography, restrictions, photos and processing leads.
- [What materials do the contractor need to develop the company’s website? — post-effect agency](https://post-effect.agency/en/media/kakie-materialy-nuzhny-podryadchiku-dlya-razrabotki-sayta-kompanii/): What to prepare for the site: services, photos, cases, documents, accesses and answers of specialists. What can a contractor collect if the materials are not ready yet?
- [How to choose a contractor on the site: questions before signing the contract — post-effect agency](https://post-effect.agency/en/media/kak-vybrat-podryadchika-na-sayt-voprosy-do-podpisaniya-dogovora/): What to ask a web studio before the contract: structure, texts, analytics, site rights, support and budget composition.
- [Website for construction company: what pages help to get a subject query — post-effect agency](https://post-effect.agency/en/media/sayt-dlya-stroitelnoy-kompanii-kakie-stranitsy-pomogayut-poluchit-predme/): The structure of the site of a construction company: services, facilities, tolerances, geography and request forms. How to help the customer choose a contractor.
- [Site for the manufacturer: products, production and order conditions — post-effect agency](https://post-effect.agency/en/media/sayt-dlya-proizvoditelya-produktsiya-proizvodstvo-i-usloviya-zakaza/): How to present products, production, characteristics and delivery conditions on the manufacturer's website. What pages help you get B2B requests?
- [Site for the plant: catalog, characteristics and calculation request — post-effect agency](https://post-effect.agency/en/media/sayt-dlya-zavoda-katalog-harakteristiki-i-zapros-rascheta/): What to place on the site of the plant: categories, technical parameters, documents and payment request forms for buyers.
- [Engineering Company Website: How to Explain a Complex Service — post-effect agency](https://post-effect.agency/en/media/sayt-inzhenernoy-kompanii-kak-obyasnit-slozhnuyu-uslugu/): How to explain engineering work on the site: customer tasks, technology, objects, documents and form for technical inquiry.
- [Construction contractor site: tolerances, facilities and geography — post-effect agency](https://post-effect.agency/en/media/sayt-stroitelnogo-podryadchika-dopuski-obekty-i-geografiya/): How to submit construction works on the site: directions, objects, permits, regions and request estimates.
- [How to arrange cases of a construction company for leads — post-effect agency](https://post-effect.agency/en/media/kak-oformit-keysy-stroitelnoy-kompanii-dlya-zayavok/): What data is needed for the case of a construction object and how to link it with the service page and the lead form.
- [The manufacturer needs an online store or catalog with a request for price — post-effect agency](https://post-effect.agency/en/media/proizvoditelyu-nuzhen-internet-magazin-ili-katalog-s-zaprosom-tseny/): When the manufacturer needs a basket and payment, and when a catalog with characteristics and a request for a commercial offer is enough.
- [Equipment catalogue: filters, cards and CP request — post-effect agency](https://post-effect.agency/en/media/katalog-oborudovaniya-filtry-kartochki-i-zapros-kp/): What filters, specifications and documents are needed in the equipment catalog and how to receive requests for a commercial offer.
- [Materials Provider Website: How to Separate Wholesale and Private Requests — post-effect agency](https://post-effect.agency/en/media/sayt-postavschika-materialov-kak-razdelit-opt-i-chastnye-zaprosy/): How to draw up a catalog, minimum batches, delivery conditions and forms so that the supplier's website gives suitable inquiries.
- [Preparation of the construction company’s website for Yandex Direct — post-effect agency](https://post-effect.agency/en/media/podgotovka-sayta-stroitelnoy-kompanii-k-yandeks-direktu/): What to check before advertising construction services: pages, geography, cases, forms and accounting of targeted inquiries.
- [When a B2B company has enough site on Tilda — post-effect agency](https://post-effect.agency/en/media/kogda-b2b-kompanii-dostatochno-sayta-na-tilde/): What business sites are convenient to do on Tilda, and when directory and integration require a different solution.
- [Bitrix site: when you need a directory and integration — post-effect agency](https://post-effect.agency/en/media/sayt-na-bitrikse-kogda-nuzhny-katalog-i-integratsii/): When a company needs a site on Bitrix: a large directory, content management and data exchange. What to include in the technical task.
- [Tilda or Bitrix for the manufacturer — post-effect agency](https://post-effect.agency/en/media/tilda-ili-bitriks-dlya-proizvoditelya/): We compare Tilda and 1C-Bitrix by catalog, product updates, integrations and editorial work on the manufacturer's website.
- [When to move the site from Tilda to Bitrix — post-effect agency](https://post-effect.agency/en/media/kogda-perenosit-sayt-s-tildy-na-bitriks/): Signs that the company needs a transfer from Tilda to 1C-Bitrix. How to save pages, leads and workflows when changing platforms
- [A turnkey site directory: what functions to include in the evaluation — post-effect agency](https://post-effect.agency/en/media/sayt-katalog-pod-klyuch-kakie-funktsii-vklyuchit-v-otsenku/): What to describe before ordering a catalog site: categories, cards, filters, import of goods and leads to calculation.
- [A corporate website or several landing pages — post-effect agency](https://post-effect.agency/en/media/korporativnyy-sayt-ili-neskolko-lendingov/): How to choose a structure for several directions: a single site, separate service pages or multiple landing pages for advertising.
- [Landing page under Yandex Direct: what to put in the structure — post-effect agency](https://post-effect.agency/en/media/lending-pod-yandeks-direkt-chto-zalozhit-v-strukturu/): What blocks are needed on the landing page for contextual advertising: offer, conditions, evidence and convenient form.
- [Site on a ready-made solution Bitrix: pros and limitations — post-effect agency](https://post-effect.agency/en/media/sayt-na-gotovom-reshenii-bitriks-plyusy-i-ogranicheniya/): When a template solution on 1C-Bitrix accelerates the launch, what improvements will be needed and how to compare it with individual development.
- [Catalog of services on the site: how to help a visitor find their own — post-effect agency](https://post-effect.agency/en/media/katalog-uslug-na-sayte-kak-pomoch-posetitelyu-nayti-svoe/): How to divide the directions of the company on the site so that the visitor finds the right service, sees examples and can request a calculation.
- [How to choose a CMS for a corporate website — post-effect agency](https://post-effect.agency/en/media/kak-vybrat-cms-dlya-korporativnogo-sayta/): What to look for when choosing a platform: page editing, directory, integrations, SEO settings and maintenance costs.
- [When to redesign, and when enough changes in the structure — post-effect agency](https://post-effect.agency/en/media/kogda-nuzhen-redizayn-a-kogda-hvatit-izmeneniy-v-strukture/): How to determine the cause of weak leads: design, structure, texts or technical problems. What to change first.
- [How much does it cost to redesign the company’s website? — post-effect agency](https://post-effect.agency/en/media/skolko-stoit-redizayn-sayta-kompanii/): What makes up the cost of a company website redesign: structure, layouts, development, content transfer and verification after launch.
- [Update the site and save search traffic — post-effect agency](https://post-effect.agency/en/media/obnovit-sayt-i-sohranit-poiskovyy-trafik/): What pages, addresses and settings to check before redesigning so that visitors and leads continue to get to the desired sections.
- [Modern site without leads: what to check — post-effect agency](https://post-effect.agency/en/media/sovremennyy-sayt-bez-zayavok-chto-proverit/): Why Modern Design Does Not Guarantee Inquiries Check service pages, traffic, forms, trust and work with leads.
- [Redesign of the construction company website: priorities — post-effect agency](https://post-effect.agency/en/media/redizayn-sayta-stroitelnoy-kompanii-prioritety/): How to update a construction site: service sections, objects, documents, mobile version and estimates request forms.
- [The main page of the manufacturer for the buyer — post-effect agency](https://post-effect.agency/en/media/glavnaya-stranitsa-proizvoditelya-dlya-zakupschika/): How to rearrange the manufacturer’s home page around products, delivery conditions and confirmation of enterprise capabilities.
- [Do I need to change the product cards in the B2B catalog? — post-effect agency](https://post-effect.agency/en/media/nuzhno-li-menyat-kartochki-tovarov-v-b2b-kataloge/): What signs show that the goods cards interfere with the requests of the PC: characteristics, documents, options and form of communication.
- [Which redesign pages are more important for leads? — post-effect agency](https://post-effect.agency/en/media/kakie-stranitsy-redizayna-vazhnee-dlya-zayavok/): How to choose the priority of redesign: pages of services, catalog, cases and forms. Where to start with a limited amount of work.
- [How to Compare Your Website Before and After a Redesign — post-effect agency](https://post-effect.agency/en/media/kak-sravnit-sayt-do-i-posle-redizayna/): What indicators to record before updating the site and how to check the result after launch without hasty conclusions.
- [Why Replacing a Design Does Not Fix a Weak Structure — post-effect agency](https://post-effect.agency/en/media/pochemu-zamena-dizayna-ne-ispravlyaet-slabuyu-strukturu/): How to distinguish the design problem from the structure problem: service pages, content, routes and forms.
- [Finishing the site on Bitrix: how to evaluate the task — post-effect agency](https://post-effect.agency/en/media/dorabotka-sayta-na-bitrikse-kak-otsenit-zadachu/): What changes can be entrusted to the contractor for 1C-Bitrix and what data are needed to obtain a clear estimate.
- [Improvement of the site on Tilda: forms, blocks and mobile version — post-effect agency](https://post-effect.agency/en/media/dorabotka-sayta-na-tilde-formy-bloki-i-mobilnaya-versiya/): How to update a site on Tilda: pages, texts, forms, directory, mobile version and analytics without complete reworking.
- [What is included in the technical support of the site — post-effect agency](https://post-effect.agency/en/media/chto-vhodit-v-tehnicheskuyu-podderzhku-sayta/): What tasks are usually included in supporting the company's website: updates, form control, backups, corrections and new materials.
- [Tilda site support: one-time tasks or regular work — post-effect agency](https://post-effect.agency/en/media/podderzhka-tilda-sayta-razovye-zadachi-ili-regulyarnaya-rabota/): When a one-time revision of Tilda is enough, and when the contract for monthly updates of pages, forms and materials is more convenient.
- [Support the site on Bitrix after launch — post-effect agency](https://post-effect.agency/en/media/podderzhka-sayta-na-bitrikse-posle-zapuska/): What tasks are included in the maintenance of the site on 1C-Bitrix: control, updates, catalog, errors and new functions.
- [How to transfer the site to a new contractor — post-effect agency](https://post-effect.agency/en/media/kak-peredat-sayt-novomu-podryadchiku/): What accesses, files and information are needed when changing the command that serves the site. How not to lose forms and current tasks.
- [Website after the previous contractor: where to start — post-effect agency](https://post-effect.agency/en/media/sayt-posle-predyduschego-podryadchika-s-chego-nachat/): How to accept a ready-made site with errors: check accesses, forms, pages, integrations and make an order of improvements.
- [How much does it cost to support the site? — post-effect agency](https://post-effect.agency/en/media/skolko-stoit-podderzhka-sayta/): What determines the cost of website support and how to compare the subscription agreement with payment for one-time tasks.
- [Website Design Support: What You Can Give Regularly — post-effect agency](https://post-effect.agency/en/media/dizayn-podderzhka-sayta-chto-mozhno-otdavat-regulyarno/): What tasks the designer solves when accompanying the site: new blocks, cases, banners and mobile versions.
- [Technical audit before revisions — post-effect agency](https://post-effect.agency/en/media/tehnicheskiy-audit-pered-dorabotkami/): What mistakes are worth checking before new pages, SEO and advertising: indexing, forms, mobile version, speed and integrations.
- [How much does SEO website promotion cost? — post-effect agency](https://post-effect.agency/en/media/skolko-stoit-seo-prodvizhenie-sayta/): What tasks make up the cost of SEO: audit, structure, technical edits, service pages, articles and inquiry analysis.
- [SEO site audit before promotion — post-effect agency](https://post-effect.agency/en/media/seo-audit-sayta-pered-prodvizheniem/): What data is included in the SEO audit: indexing, service pages, queries, technique, content and priority work plan.
- [SEO for a Construction Company: Which Pages to Make First — post-effect agency](https://post-effect.agency/en/media/seo-dlya-stroitelnoy-kompanii-kakie-stranitsy-delat-pervymi/): How to select services and facilities pages for SEO construction company and link them with commercial queries.
- [SEO for Manufacturer: Categories, Products and Regions — post-effect agency](https://post-effect.agency/en/media/seo-dlya-proizvoditelya-kategorii-izdeliya-i-regiony/): How to promote a production company in search: category structure, product cards, technical data and geography of supplies.
- [Website followed by SEO: what to lay in the development — post-effect agency](https://post-effect.agency/en/media/sayt-s-posleduyuschim-seo-chto-zalozhit-pri-razrabotke/): What solutions when creating a site help further search promotion: the structure of services, addresses, content and analytics.
- [The SEO contractor sends reports, but the site doesn’t change — post-effect agency](https://post-effect.agency/en/media/seo-podryadchik-prisylaet-otchety-no-sayt-ne-menyaetsya/): How to understand what kind of work an SEO contractor actually does and why without new pages and fixes, the result may stop.
- [How to evaluate an SEO contractor — post-effect agency](https://post-effect.agency/en/media/kak-otsenit-seo-podryadchika/): What questions to ask an SEO specialist and how to read the results of promoting a company’s website without unnecessary indicators.
- [What technical errors to fix before SEO articles — post-effect agency](https://post-effect.agency/en/media/kakie-tehnicheskie-oshibki-ispravit-do-seo-statey/): What issues of indexing, addresses and navigation should be addressed before expanding your company blog.
- [An SEO plan for a B2B site with little search demand — post-effect agency](https://post-effect.agency/en/media/seo-plan-dlya-b2b-sayta-s-nebolshim-poiskovym-sprosom/): How to promote complex services and equipment when individual requests are rare: pages, cases, terminology and quality leads.
- [SEO or Yandex Direct for a complex B2B niche — post-effect agency](https://post-effect.agency/en/media/seo-ili-yandeks-direkt-dlya-slozhnoy-b2b-nishi/): How to distribute SEO and contextual advertising tasks for complex construction and manufacturing services
- [How to Choose SEO Article Topics by Intent to Order — post-effect agency](https://post-effect.agency/en/media/kak-vybirat-temy-seo-statey-po-namereniyu-zakazat/): How to distinguish a topic with commercial potential from a general information request and link the article to the service page.
- [How many SEO articles does a manufacturer need at the start? — post-effect agency](https://post-effect.agency/en/media/skolko-seo-statey-nuzhno-proizvoditelyu-na-starte/): How to determine the reasonable amount of content for a production site and which pages to prepare before articles.
- [Article or service page for commercial request — post-effect agency](https://post-effect.agency/en/media/statya-ili-stranitsa-uslugi-pod-kommercheskiy-zapros/): How to divide search queries between service pages and articles so that the customer finds a suggestion and a useful explanation.
- [Articles for the construction site that provide subject inquiries — post-effect agency](https://post-effect.agency/en/media/stati-dlya-stroitelnogo-sayta-kotorye-privodyat-predmetnye-obrascheniya/): What topics help a construction site attract suitable customers and how to link articles with services and facilities.
- [How to link an article with a service and case — post-effect agency](https://post-effect.agency/en/media/kak-svyazat-statyu-s-uslugoy-i-keysom/): Where to put internal links in the article so that the reader can go to the service, example of works and inquiry.
- [Why articles collect views, but not leads — post-effect agency](https://post-effect.agency/en/media/pochemu-stati-sobirayut-prosmotry-no-ne-zayavki/): How to Rate Topics, Audiences, Links and Forms If Your Blog Gets Visits But Doesn't Help Sell Services
- [What pages does the manufacturer need besides a directory? — post-effect agency](https://post-effect.agency/en/media/kakie-stranitsy-nuzhny-proizvoditelyu-krome-kataloga/): How to supplement the manufacturer's catalog with pages about production, order conditions, documents, cases and services.
- [Regional pages for the construction company — post-effect agency](https://post-effect.agency/en/media/regionalnye-stranitsy-dlya-stroitelnoy-kompanii/): How to talk about construction services in different cities without copying the same text and empty promises
- [What to ask engineers before a technical article — post-effect agency](https://post-effect.agency/en/media/chto-sprosit-u-inzhenerov-pered-tehnicheskoy-statey/): How to Collect Data for an Accurate Article on Construction or Manufacturing: Task, Limitations, Technology, Materials and Site Example
- [How to Update Old Articles with Impressions but No Inquiries — post-effect agency](https://post-effect.agency/en/media/kak-obnovit-starye-stati-s-pokazami-no-bez-obrascheniy/): What to check in old articles: compliance with the question, relevance, links to services, cases and working forms.
- [Configure Yandex Direct on a turnkey basis: what goes into the launch — post-effect agency](https://post-effect.agency/en/media/nastroyka-yandeks-direkta-pod-klyuch-chto-vhodit-v-zapusk/): What a specialist does when launching advertising: studies services, prepares ads, checks pages, analytics and the quality of first inquiries.
- [How much does it cost to set up Direct and what is paid separately? — post-effect agency](https://post-effect.agency/en/media/skolko-stoit-nastroyka-direkta-i-chto-oplachivaetsya-otdelno/): How to divide the specialist’s fee and advertising budget, what tasks are included in the launch and what affects the final estimate.
- [How much does it cost to run Direct and what happens after launch? — post-effect agency](https://post-effect.agency/en/media/skolko-stoit-vedenie-direkta-i-chto-proishodit-posle-zapuska/): What a specialist is paid for after the launch of advertising: analysis of queries, adjustments, quality of inquiries and communication with the site.
- [Set up Direct yourself or transfer it to the contractor — post-effect agency](https://post-effect.agency/en/media/nastroit-direkt-samomu-ili-peredat-podryadchiku/): What tasks remain for the company when setting up advertising and when it is useful to transfer the launch to a specialist.
- [Manufacturer Advertising: How to Attract Buyers — post-effect agency](https://post-effect.agency/en/media/reklama-proizvoditelya-kak-privlekat-zakupschikov/): How to Separate Wholesale and Project Requests from Retail in Product Advertising: Offer, Page and Feedback by Lead.
- [Advertising of the construction company: services and regions — post-effect agency](https://post-effect.agency/en/media/reklama-stroitelnoy-kompanii-uslugi-i-regiony/): How to distribute building directions and regions in advertising so that ads lead to the appropriate pages and leads can be evaluated.
- [Search or RSF on a limited budget — post-effect agency](https://post-effect.agency/en/media/poisk-ili-rsya-pri-ogranichennom-byudzhete/): What is the difference between search advertising and RSL for B2B services and how to choose the first test on a limited budget?
- [What should the website be like before advertising is launched? — post-effect agency](https://post-effect.agency/en/media/kakim-dolzhen-byt-sayt-do-zapuska-reklamy/): What pages, forms, terms and data are needed on the site before launching contextual advertising of the company.
- [Advertising directory: main, category or card — post-effect agency](https://post-effect.agency/en/media/reklama-kataloga-glavnaya-kategoriya-ili-kartochka/): How to choose a landing page for advertising the directory: human request, assortment, characteristics and form of KP.
- [Landing Page and Direct: One Promise in Two Stages — post-effect agency](https://post-effect.agency/en/media/lending-i-direkt-odno-obeschanie-na-dvuh-etapah/): Why an ad and landing page should respond to one query and how to prepare the form, terms and analytics before launch.
- [Yandex Direct audit: input data and result — post-effect agency](https://post-effect.agency/en/media/audit-yandeks-direkta-vhodnye-dannye-i-rezultat/): What accesses and information are needed to audit advertising, what is checked in campaigns and what should be the final plan of corrections.
- [Direct spends the budget, but leads do not — post-effect agency](https://post-effect.agency/en/media/direkt-rashoduet-byudzhet-no-zayavok-net/): Check sequence in the absence of leads: traffic, landing page, forms, goals and real inquiries.
- [Leads are there, but they're untargeted — post-effect agency](https://post-effect.agency/en/media/zayavki-est-no-oni-netselevye/): Why advertising leads inappropriate inquiries and what to check for in the company’s queries, ads, page and terms.
- [Why did the cost of leads increase? — post-effect agency](https://post-effect.agency/en/media/pochemu-vyrosla-stoimost-zayavki/): What to compare with the increase in the price of inquiries: demand, budget, ads, page, analytics and quality leads.
- [How do you know if the contractor is actually directing? — post-effect agency](https://post-effect.agency/en/media/kak-ponyat-chto-podryadchik-deystvitelno-vedet-direkt/): How to evaluate the work of an advertising specialist on changes, lead quality and understandable report.
- [Advertising audit after a change of specialist — post-effect agency](https://post-effect.agency/en/media/audit-reklamy-posle-smeny-spetsialista/): How to accept existing advertising campaigns: accesses, goals, results history, pages and quality of inquiries.
- [How to count inquiries if there are forms and calls — post-effect agency](https://post-effect.agency/en/media/kak-schitat-obrascheniya-esli-est-formy-i-zvonki/): How not to mix clicks with real inquiries and build a clear led accounting through different communication channels.
- [Five campaigns and little data for training — post-effect agency](https://post-effect.agency/en/media/pyat-kampaniy-i-malo-dannyh-dlya-obucheniya/): How the splitting of a small budget affects the evaluation of advertising and when to enlarge the structure of campaigns.
- [Advertising on a long B2B transaction — post-effect agency](https://post-effect.agency/en/media/reklama-pri-dlinnoy-b2b-sdelke/): What steps to count after leads: the appropriate contact, CP request, negotiations and result. Why the price of a form doesn't show everything
- [What the agency is paid for other than clicks — post-effect agency](https://post-effect.agency/en/media/za-chto-platyat-agentstvu-krome-klikov/): What tasks are paid for when conducting contextual advertising and why the advertising budget is allocated in a separate line.
- [Yandex Metrica for the company’s website: goals before advertising — post-effect agency](https://post-effect.agency/en/media/yandeks-metrika-dlya-sayta-kompanii-tseli-do-reklamy/): What questions to measure before the launch of advertising: forms, calls, messengers and transitions to important actions.
- [What events are considered to lead? — post-effect agency](https://post-effect.agency/en/media/kakie-sobytiya-schitat-zayavkami/): How to Separate Visits, Clicks, Form Opening and Real Inquiries in Website Analytics
- [Increase your B2B website conversion without a complete redesign — post-effect agency](https://post-effect.agency/en/media/uvelichit-konversiyu-b2b-sayta-bez-polnogo-redizayna/): What spot changes on service pages, directory and forms are worth checking before remaking the entire site.
- [Why is your website not indexed in Yandex? — post-effect agency](https://post-effect.agency/en/media/pochemu-sayt-ne-indeksiruetsya-v-yandekse/): Possible reasons for the lack of pages in search: availability, technical limitations, duplicates and weak structure. When you need a technical audit.
- [Visits are available and inquiries are few — post-effect agency](https://post-effect.agency/en/media/posescheniya-est-a-obrascheniy-malo/): What to compare in analytics and real-world inquiries: sources, login pages, forms and visitor compliance services.
- [Forms are not sent or leads are lost — post-effect agency](https://post-effect.agency/en/media/formy-ne-otpravlyayutsya-ili-zayavki-teryayutsya/): Where inquiries can be interrupted: field verification, integration, mail, CRM and notifications. What to test for the site owner.
- [How to Separate Leads from SEO and Advertising on Repeated Visits — post-effect agency](https://post-effect.agency/en/media/kak-razdelit-zayavki-iz-seo-i-reklamy-pri-povtornyh-vizitah/): Why a customer can come in from a search, return for an advertisement and leave an inquiry later. How to Read Source Reports Without Double Counting
- [Commercial offer on the website of an engineering company — post-effect agency](https://post-effect.agency/en/media/kommercheskoe-predlozhenie-na-sayte-inzhenernoy-kompanii/): What conditions and information are needed on the engineering service page before the request of the KP: objects, source data, stages and documents.
- [Do you need a corporate identity before developing a website? — post-effect agency](https://post-effect.agency/en/media/nuzhen-li-firmennyy-stil-pered-razrabotkoy-sayta/): When a company should first define the visual system of the brand, and when you can start with the site and fix the basics of style in the project.
- [Site plan, SEO, Direct and support for three months — post-effect agency](https://post-effect.agency/en/media/plan-sayta-seo-direkta-i-podderzhki-na-tri-mesyatsa/): How to gradually prepare a company’s website, launch advertising, start SEO and organize support without disparate tasks.
- [Why is your budget wasted in Yandex Direct? — post-effect agency](https://post-effect.agency/es/media/pochemu-slivaetsya-byudzhet-v-yandeksdirekt/): The situation is familiar to many. Advertising in Yandex Direct is running, the budget is spent stably, clicks go, but leads are either not, or there are too few of them to recoup the investment. At this point, most often there is a feeling that “advertising does not work”. In practice, the problem is almost always not in the system itself, but in setting up, strategy and website preparation. We will discuss the key reasons why Yandex Direct budget is wasted, and what to do about it.
- [SEO for landing page: Does it work or not? — post-effect agency](https://post-effect.agency/es/media/seo-dlya-lendinga-rabotaet-ili-net/): The question that regularly arises in business sounds about the same. There is a landing page, you want to get leads not only from advertising, and the idea arises to connect SEO website promotion. Here it is important to immediately indicate a position without illusions. SEO for landing page works, but not in the way it is usually imagined. It is because of this that there are many disappointments around the topic.
- [How to check your site before launching: a checklist that saves money and nerves — post-effect agency](https://post-effect.agency/es/media/kak-proverit-sajt-pered-zapuskom-chek-list-kotoryj-ekonomit-dengi-i-nervy/): Starting a website is often seen as the final point. In practice, this is the most vulnerable moment when any little thing can affect leads, advertising and perception of a business. The site may look ready, but contain errors that are not immediately visible. Broken form, broken link, slow loading or misconfigured analytics easily eat up budget and traffic in the early days. According to experience, up to 40% of websites are launched with critical flaws that begin to appear only after the start of advertising or SEO promotion. To prevent this from happening, before launching the site it is important to go through the basic checklist.
- [Landing page or multi-page site: what to choose for the task — post-effect agency](https://post-effect.agency/es/media/lending-ili-mnogostranichnyj-sajt-chto-vybrat-pod-zadachu/): The question of choosing between a landing page and a multi-page site arises in almost every project. It is often decided on the level of preferences or examples from the Internet, rather than based on real business objectives. The result is either an overloaded site that is difficult to perceive, or a too simple landing page that does not close the client’s questions. To avoid this, it is important to immediately determine what task the site should solve and how the user will interact with it.
- [Stages of turnkey website development: from idea to launch — post-effect agency](https://post-effect.agency/es/media/etapy-razrabotki-sajta-pod-klyuch-ot-idei-do-zapuska/): Turnkey website development is often perceived as a single process in which “design and then build the site”. In practice, it's more complicated. If you skip at least one key step, the site may look neat but not work as a customer acquisition tool. A good website does not start with design. It begins with an understanding of the task, audience and logic on which the user will make a decision. Let’s analyze in order what a normal turnkey website development process looks like and why each stage affects the result.
- [How to choose a contractor for website development and not drain the budget — post-effect agency](https://post-effect.agency/es/media/kak-vybrat-podryadchika-dlya-razrabotki-sajta-i-ne-slit-byudzhet/): Choosing a contractor to develop a website often looks easier than it actually is. At the stage of communication, it seems that everyone is doing the same thing, offering similar services and promising about the same result. The difference becomes noticeable after the start of work, when the deadlines are shifted, the budget grows, and the site itself does not bring the expected leads. According to various estimates, up to 60-70% of projects in the development of websites either go beyond budget or do not achieve their business goals. The main reason is that the contractor is selected based on superficial criteria, rather than ability to solve the problem.
- [Tilda, Bitrix or a self-written website: what to choose for a business — post-effect agency](https://post-effect.agency/es/media/tilda-bitriks-ili-samopisnyj-sajt-chto-vybrat-biznesu/): The choice of a platform for website development directly affects not only the appearance of the project, but also its effectiveness, cost of ownership and opportunities for further growth. At the same time, in practice, the same situation often occurs: first they choose technology, and only then they try to fit business tasks under it, which causes unnecessary costs and a feeling that the site “does not work.” If you approach the issue calmly and without unnecessary complications, it becomes clear that you need to choose not a platform as such, but a tool for a specific task and stage of business development.
- [Why Business Websites Don’t Appear on Google — post-effect agency](https://post-effect.agency/es/media/pochemu-korporativnyy-sayt-ne-poyavlyaetsya-v-google/): The manager looks for the company by name and does not find the right page. What to check and how to solve the problem with the post-effect team.
- [There are service pages, but Google only shows the main page — post-effect agency](https://post-effect.agency/es/media/stranitsy-uslug-est-no-google-pokazyvaet-tolko-glavnuyu/): Search knows the brand, but individual directions are almost invisible. What to check and how to solve the problem with the post-effect team.
- [Google indexes the site, but leads don’t — post-effect agency](https://post-effect.agency/es/media/google-indeksiruet-sayt-no-zayavok-net/): The Search Console report shows clicks and sales don’t see inquiries. What to check and how to solve the problem with the post-effect team.
- [Why a new website doesn’t get Google impressions for long — post-effect agency](https://post-effect.agency/es/media/pochemu-novyy-sayt-dolgo-ne-poluchaet-pokazy-v-google/): After launch, wait for an immediate stream of leads from the search. What to check and how to solve the problem with the post-effect team.
- [How to check if Google sees directory pages — post-effect agency](https://post-effect.agency/es/media/kak-proverit-vidit-li-google-stranitsy-kataloga/): There are hundreds of products on the site, and units appear in the search. What to check and how to solve the problem with the post-effect team.
- [The page is excluded from the Google index: what to do for a business owner — post-effect agency](https://post-effect.agency/es/media/stranitsa-isklyuchena-iz-indeksa-google-chto-delat-vladeltsu-biznesa/): The report found a problem, but it is unclear whether it requires costs. What to check and how to solve the problem with the post-effect team.
- [Google has chosen a different canonical page — post-effect agency](https://post-effect.agency/es/media/google-vybral-druguyu-kanonicheskuyu-stranitsu/): The desired product or service page does not get visibility. What to check and how to solve the problem with the post-effect team.
- [After the redesign, conversions from Google fell — post-effect agency](https://post-effect.agency/es/media/posle-redizayna-upali-perehody-iz-google/): The site has become more modern, but search leads have declined. What to check and how to solve the problem with the post-effect team.
- [Moving to a new domain without losing leads from search — post-effect agency](https://post-effect.agency/es/media/pereezd-na-novyy-domen-bez-poteri-zayavok-iz-poiska/): The company changes the name or address of the site. What to check and how to solve the problem with the post-effect team.
- [Moving the site from Tilda to Bitrix for a growing directory — post-effect agency](https://post-effect.agency/es/media/perenos-sayta-s-tilda-na-bitriks-dlya-rastuschego-kataloga/): Assortment and integration no longer fit into the current site logic. What to check and how to solve the problem with the post-effect team.
- [Manufacturer’s website is poorly visible on Google for products — post-effect agency](https://post-effect.agency/es/media/sayt-proizvoditelya-ploho-viden-v-google-po-produktsii/): According to the brand request, everything is good, there are almost no transitions for goods. What to check and how to solve the problem with the post-effect team.
- [How the manufacturer receives KP requests from the site — post-effect agency](https://post-effect.agency/es/media/kak-proizvoditelyu-poluchat-zaprosy-kp-s-sayta/): Product reviews do not turn into substantive inquiries. What to check and how to solve the problem with the post-effect team.
- [Plant site without a price list: how to lead to an inquiry — post-effect agency](https://post-effect.agency/es/media/sayt-zavoda-bez-prays-lista-kak-vesti-k-zayavke/): The cost is calculated for the project, there is no open price. What to check and how to solve the problem with the post-effect team.
- [How to issue an industrial equipment card for Google and the buyer — post-effect agency](https://post-effect.agency/es/media/kak-oformit-kartochku-promyshlennogo-oborudovaniya-dlya-google-i-zakupsc/): The cards consist of an article and one photo. What to check and how to solve the problem with the post-effect team.
- [Catalog of building materials: what filters do the buyer need? — post-effect agency](https://post-effect.agency/es/media/katalog-stroymaterialov-kakie-filtry-nuzhny-pokupatelyu/): The range is large, and the right product is difficult to find. What to check and how to solve the problem with the post-effect team.
- [The site of the contractor for industrial construction: what to show the customer — post-effect agency](https://post-effect.agency/es/media/sayt-podryadchika-po-promyshlennomu-stroitelstvu-chto-pokazat-zakazchiku/): The client evaluates the contractor before meeting on a complex facility. What to check and how to solve the problem with the post-effect team.
- [Site for installation of engineering systems: pages for different services — post-effect agency](https://post-effect.agency/es/media/sayt-dlya-montazha-inzhenernyh-sistem-stranitsy-pod-raznye-uslugi/): Installation, design and maintenance are piled into one page. What to check and how to solve the problem with the post-effect team.
- [Project organization website: how to confirm competences — post-effect agency](https://post-effect.agency/es/media/sayt-proektnoy-organizatsii-kak-podtverdit-kompetentsii/): The visitor sees the list of services, but does not understand the team’s experience. What to check and how to solve the problem with the post-effect team.
- [How to submit certificates and admissions on the company’s website — post-effect agency](https://post-effect.agency/es/media/kak-predstavit-sertifikaty-i-dopuski-na-sayte-kompanii/): Documents are available, but the buyer does not find them when comparing suppliers. What to check and how to solve the problem with the post-effect team.
- [Manufacturer Cases: What to Show Without Disclosing Trade Secrets — post-effect agency](https://post-effect.agency/es/media/keysy-proizvoditelya-chto-pokazat-bez-raskrytiya-kommercheskoy-tayny/): The company is afraid to publish the names of customers and contract amounts. What to check and how to solve the problem with the post-effect team.
- [How to choose a website structure for a wholesale company — post-effect agency](https://post-effect.agency/es/media/kak-vybrat-strukturu-sayta-dlya-optovoy-kompanii/): Retail and wholesale visitors end up on the same pages. What to check and how to solve the problem with the post-effect team.
- [Do you need a dealer account on the B2B site? — post-effect agency](https://post-effect.agency/es/media/nuzhen-li-lichnyy-kabinet-dilera-na-b2b-sayte/): The team spends time repeating requests for residues and documents. What to check and how to solve the problem with the post-effect team.
- [CRM Integration: What Should Happen to an Inquiry? — post-effect agency](https://post-effect.agency/es/media/integratsiya-sayta-s-crm-chto-dolzhno-proishodit-s-zayavkoy/): Forms are available, but the source of inquiries and the composition of the request is lost. What to check and how to solve the problem with the post-effect team.
- [Leads from the site come to the post office and get lost — post-effect agency](https://post-effect.agency/es/media/zayavki-s-sayta-prihodyat-na-pochtu-i-teryayutsya/): Managers respond late or do not see inquiries from individual forms. What to check and how to solve the problem with the post-effect team.
- [How to prepare your website for the launch of a new product — post-effect agency](https://post-effect.agency/es/media/kak-podgotovit-sayt-k-zapusku-novogo-produkta/): The product is ready, and a separate page and arguments for the buyer are not yet available. What to check and how to solve the problem with the post-effect team.
- [Landing page for a complex B2B service — post-effect agency](https://post-effect.agency/es/media/posadochnaya-stranitsa-dlya-slozhnoy-b2b-uslugi/): The essence of the service can not be explained by one slogan. What to check and how to solve the problem with the post-effect team.
- [How to show the cost of a complex service without a fixed tariff — post-effect agency](https://post-effect.agency/es/media/kak-pokazat-stoimost-slozhnoy-uslugi-bez-fiksirovannogo-tarifa/): The visitor walks away after seeing the "price on request." What to check and how to solve the problem with the post-effect team.
- [Calculator on the website of a construction company: when it is needed — post-effect agency](https://post-effect.agency/es/media/kalkulyator-na-sayte-stroitelnoy-kompanii-kogda-on-nuzhen/): The client wants to quickly understand the budget. What to check and how to solve the problem with the post-effect team.
- [B2B site lead form: what fields to leave — post-effect agency](https://post-effect.agency/es/media/forma-zayavki-na-b2b-sayte-kakie-polya-ostavit/): A long questionnaire interferes with the first inquiry, a short one does not help sales. What to check and how to solve the problem with the post-effect team.
- [Why does the mobile version of a B2B website lose its inquiries? — post-effect agency](https://post-effect.agency/es/media/pochemu-mobilnaya-versiya-b2b-sayta-teryaet-obrascheniya/): The directory is studied on the phone, but tables and documents are not opened. What to check and how to solve the problem with the post-effect team.
- [The site opens slowly: what to fix before advertising — post-effect agency](https://post-effect.agency/es/media/sayt-otkryvaetsya-medlenno-chto-ispravit-do-reklamy/): Potential customers do not wait for the service page. What to check and how to solve the problem with the post-effect team.
- [Core Web Vitals for Business: Which Pages to Check — post-effect agency](https://post-effect.agency/es/media/core-web-vitals-dlya-biznesa-kakie-stranitsy-proveryat/): The report contains metrics, but it is unclear where to start. What to check and how to solve the problem with the post-effect team.
- [The old site on Bitrix slows down: update or redo — post-effect agency](https://post-effect.agency/es/media/staryy-sayt-na-bitrikse-tormozit-obnovlyat-ili-peredelyvat/): Problems accumulate, each change takes weeks. What to check and how to solve the problem with the post-effect team.
- [The site on Tilda does not give leads: what to check first — post-effect agency](https://post-effect.agency/es/media/sayt-na-tilda-ne-daet-zayavok-chto-proverit-pervym/): The pages are neat and the forms are empty. What to check and how to solve the problem with the post-effect team.
- [What site errors prevent Google from reading content? — post-effect agency](https://post-effect.agency/es/media/kakie-oshibki-sayta-meshayut-google-chitat-kontent/): In the browser there is a page, but in search visibility is weak. What to check and how to solve the problem with the post-effect team.
- [Duplicate pages of the directory: why it interferes with promotion — post-effect agency](https://post-effect.agency/es/media/dubli-stranits-kataloga-pochemu-eto-meshaet-prodvizheniyu/): Similar URLs appear from sorting and filters. Bring the structure of the URL in order, without depriving the visitor of convenient filters. Let's solve the problem with the post-effect team.
- [Why does a B2B site need an XML sitemap? — post-effect agency](https://post-effect.agency/es/media/zachem-b2b-saytu-karta-sayta-xml/): The directory is often updated, important pages are lost among the service ones. What to check and how to solve the problem with the post-effect team.
- [How not to lose traffic when changing service addresses — post-effect agency](https://post-effect.agency/es/media/kak-ne-poteryat-trafik-pri-izmenenii-adresov-uslug/): The company has enlarged sections and changed the URL. Accompany structure changes and track key pages after launch. Let's solve the problem with the post-effect team.
- [Redesigning an industrial site without stopping sales — post-effect agency](https://post-effect.agency/es/media/redizayn-promyshlennogo-sayta-bez-ostanovki-prodazh/): The update affects the directory that managers need every day. What to check and how to solve the problem with the post-effect team.
- [How to know if you need a new home page — post-effect agency](https://post-effect.agency/es/media/kak-ponyat-chto-nuzhna-novaya-glavnaya-stranitsa-kompanii/): On the first screen, the visitor does not recognize his task. What to check and how to solve the problem with the post-effect team.
- [Why does your website look the same as your competitors? — post-effect agency](https://post-effect.agency/es/media/pochemu-sayt-kompanii-vyglyadit-odinakovo-s-konkurentami/): Template promises do not explain real specialization. What to check and how to solve the problem with the post-effect team.
- [Google Commercial Page: What It Should Be — post-effect agency](https://post-effect.agency/es/media/kommercheskaya-stranitsa-pod-google-chto-na-ney-dolzhno-byt/): The information article receives impressions upon request for the service. What to check and how to solve the problem with the post-effect team.
- [Service Page Title: How to Write for a Client — post-effect agency](https://post-effect.agency/es/media/title-stranitsy-uslugi-kak-napisat-dlya-klienta/): Headings consist of a list of keys and do not promise benefits. What to check and how to solve the problem with the post-effect team.
- [Meta description of the site: when it helps transitions — post-effect agency](https://post-effect.agency/es/media/meta-description-sayta-kogda-on-pomogaet-perehodam/): The snippet displays a random fragment of the page. What to check and how to solve the problem with the post-effect team.
- [FAQ page for expensive service: what questions to answer — post-effect agency](https://post-effect.agency/es/media/stranitsa-faq-dlya-dorogoy-uslugi-kakie-voprosy-otvechat/): A potential customer delays contact due to unclear conditions. What to check and how to solve the problem with the post-effect team.
- [How to link articles with services without intrusive advertising — post-effect agency](https://post-effect.agency/es/media/kak-svyazat-stati-s-uslugami-bez-navyazchivoy-reklamy/): The blog is read, but after answering the question, the user leaves. What to check and how to solve the problem with the post-effect team.
- [What services the company put in separate pages — post-effect agency](https://post-effect.agency/es/media/kakie-uslugi-kompanii-vynosit-v-otdelnye-stranitsy/): The list of directions is placed in one long screen. What to check and how to solve the problem with the post-effect team.
- [Industry Pages for B2B: When They Are Useful — post-effect agency](https://post-effect.agency/es/media/otraslevye-stranitsy-dlya-b2b-kogda-oni-polezny/): The company works with several segments, but speaks to all in the same way. What to check and how to solve the problem with the post-effect team.
- [Regional pages of the construction contractor without duplicates — post-effect agency](https://post-effect.agency/es/media/regionalnye-stranitsy-stroitelnogo-podryadchika-bez-dubley/): The company operates in several cities and wants to receive local requests. What to check and how to solve the problem with the post-effect team.
- [Site for several branches: structure and contacts — post-effect agency](https://post-effect.agency/es/media/sayt-dlya-neskolkih-filialov-struktura-i-kontakty/): It is difficult for a customer to know who is serving their region. What to check and how to solve the problem with the post-effect team.
- [How to show services on Google without price in price — post-effect agency](https://post-effect.agency/es/media/kak-pokazat-v-google-uslugi-bez-tseny-v-prayse/): Many B2B services are only evaluated after a brief. What to check and how to solve the problem with the post-effect team.
- [Website for a metal construction contractor — post-effect agency](https://post-effect.agency/es/media/sayt-dlya-podryadchika-po-metallokonstruktsiyam/): The customer is looking for manufacturing, installation and design for different objects. What to check and how to solve the problem with the post-effect team.
- [Site for a manufacturer of building materials with a network of dealers — post-effect agency](https://post-effect.agency/es/media/sayt-dlya-proizvoditelya-stroymaterialov-s-setyu-dilerov/): Retailers and partners ask different questions. Collect two clear trajectories on the same site with a catalog and measurable inquiries. Let's solve the problem with the post-effect team.
- [Website for the supplier of engineering equipment — post-effect agency](https://post-effect.agency/es/media/sayt-dlya-postavschika-inzhenernogo-oborudovaniya/): In one catalog mixed brands, series and solutions for the object. What to check and how to solve the problem with the post-effect team.
- [A website for a service industrial company — post-effect agency](https://post-effect.agency/es/media/sayt-dlya-servisnoy-promyshlennoy-kompanii/): The client is important reaction time and the ability to work with his equipment. What to check and how to solve the problem with the post-effect team.
- [Site for the general contractor: a structure for tender selection — post-effect agency](https://post-effect.agency/es/media/sayt-dlya-genpodryadchika-struktura-dlya-tendernogo-otbora/): Prior to a personal meeting, the customer collects evidence of experience. What to check and how to solve the problem with the post-effect team.
- [A website for an industrial automation company — post-effect agency](https://post-effect.agency/es/media/sayt-dlya-kompanii-po-promyshlennoy-avtomatizatsii/): The buyer is looking for a solution to the problem, not just the name of the controller. What to check and how to solve the problem with the post-effect team.
- [How to sell through the site individual production — post-effect agency](https://post-effect.agency/es/media/kak-prodavat-cherez-sayt-individualnoe-proizvodstvo/): Products do not have a fixed catalog or standard price. What to check and how to solve the problem with the post-effect team.
- [Portfolio of a Construction Company: How to Make It Useful for Search — post-effect agency](https://post-effect.agency/es/media/portfolio-stroitelnoy-kompanii-kak-sdelat-ego-poleznym-dlya-poiska/): The photo gallery does not explain what they did. What to check and how to solve the problem with the post-effect team.
- [When a business needs a separate website for a new direction — post-effect agency](https://post-effect.agency/es/media/kogda-biznesu-nuzhen-otdelnyy-sayt-pod-novoe-napravlenie/): The new service does not fit into the current navigation. What to check and how to solve the problem with the post-effect team.
- [How to Choose an SEO Contractor by Search Console Report — post-effect agency](https://post-effect.agency/es/media/kak-vybrat-podryadchika-na-seo-po-otchetu-search-console/): The agency promises positions without understanding the site data. What to check and how to solve the problem with the post-effect team.
- [What is included in the monthly SEO support of a B2B site — post-effect agency](https://post-effect.agency/es/media/chto-vhodit-v-ezhemesyachnoe-seo-soprovozhdenie-b2b-sayta/): The company receives a table of positions, but does not see the work. What to check and how to solve the problem with the post-effect team.
- [SEO for a company with a long transaction cycle — post-effect agency](https://post-effect.agency/es/media/seo-dlya-kompanii-s-dlinnym-tsiklom-sdelki/): There are several months between the first search and contract. What to check and how to solve the problem with the post-effect team.
- [Why traffic for information requests does not pay off — post-effect agency](https://post-effect.agency/es/media/pochemu-trafik-po-informatsionnym-zaprosam-ne-okupaetsya/): The blog is growing, and leads to services are not changing. What to check and how to solve the problem with the post-effect team.
- [SEO promotion of a website with a small directory — post-effect agency](https://post-effect.agency/es/media/seo-prodvizhenie-sayta-s-malenkim-katalogom/): The assortment is narrow, creating hundreds of pages is impossible and unnecessary. What to check and how to solve the problem with the post-effect team.
- [How to measure leads from Google Search — post-effect agency](https://post-effect.agency/es/media/kak-izmeryat-zayavki-iz-google-search/): Search clicks are known, but some customers call later. What to check and how to solve the problem with the post-effect team.
- [Google Search Console for Owner: Three Useful Reports — post-effect agency](https://post-effect.agency/es/media/google-search-console-dlya-sobstvennika-tri-poleznyh-otcheta/): There are a lot of graphs in the interface, but it is difficult to make a decision. What to check and how to solve the problem with the post-effect team.
- [Impressions on Google are growing, and transitions are standing still — post-effect agency](https://post-effect.agency/es/media/pokazy-v-google-rastut-a-perehody-stoyat-na-meste/): Pages are seen in search, but rarely selected. What to check and how to solve the problem with the post-effect team.
- [There are untargeted visitors coming from Google — post-effect agency](https://post-effect.agency/es/media/iz-google-idut-netselevye-posetiteli/): The site is accessed by requests for free materials, and the company sells services. What to check and how to solve the problem with the post-effect team.
- [How to update the service page with impressions and without clicks — post-effect agency](https://post-effect.agency/es/media/kak-obnovit-stranitsu-uslugi-s-pokazami-i-bez-klikov/): Google already shows the URL, but there’s almost no traffic. What to check and how to solve the problem with the post-effect team.
- [One article is ranked instead of a service page — post-effect agency](https://post-effect.agency/es/media/odna-statya-ranzhiruetsya-vmesto-stranitsy-uslugi/): On commercial query, the user sees a long note. What to check and how to solve the problem with the post-effect team.
- [Content plan for a construction company under leads — post-effect agency](https://post-effect.agency/es/media/kontent-plan-dlya-stroitelnoy-kompanii-pod-zayavki/): Blog topics are chosen based on views, not customer doubts. What to check and how to solve the problem with the post-effect team.
- [Content plan for the equipment manufacturer — post-effect agency](https://post-effect.agency/es/media/kontent-plan-dlya-proizvoditelya-oborudovaniya/): The team has engineering knowledge, but it doesn’t make it to the site. What to check and how to solve the problem with the post-effect team.
- [Articles about prices: how not to mislead the customer — post-effect agency](https://post-effect.agency/es/media/stati-pro-tseny-kak-ne-vvodit-klienta-v-zabluzhdenie/): There is no single price on the market for any project. What to check and how to solve the problem with the post-effect team.
- [Comparison articles: how to lead to ordering a service — post-effect agency](https://post-effect.agency/es/media/stati-sravneniya-kak-privesti-k-zakazu-uslugi/): The reader chooses between the platforms or formats of the site. What to check and how to solve the problem with the post-effect team.
- [Why mass SEO articles don’t work — post-effect agency](https://post-effect.agency/es/media/pochemu-massovye-seo-stati-ne-dayut-rezultata/): There are many similar texts on the site with rearranged keys. What to check and how to solve the problem with the post-effect team.
- [Is it possible to use AI texts on the company's website? — post-effect agency](https://post-effect.agency/es/media/mozhno-li-ispolzovat-teksty-ii-na-sayte-kompanii/): A quick draft helps the editor, but contains common words and errors. What to check and how to solve the problem with the post-effect team.
- [How to write about a complex product in clear language — post-effect agency](https://post-effect.agency/es/media/kak-pisat-o-slozhnom-produkte-ponyatnym-yazykom/): Technical descriptions are understandable to the engineer, but not to the buyer. What to check and how to solve the problem with the post-effect team.
- [How to make the About page part of your sales — post-effect agency](https://post-effect.agency/es/media/kak-sdelat-stranitsu-o-kompanii-chastyu-prodazh/): The history of the company is, there is little evidence of reliability. What to check and how to solve the problem with the post-effect team.
- [How to post reviews on a B2B site with benefit — post-effect agency](https://post-effect.agency/es/media/kak-razmestit-otzyvy-na-b2b-sayte-s-polzoy/): Brief praise without context does not help you choose a contractor. What to check and how to solve the problem with the post-effect team.
- [How to show the process of work on the website of an agency or contractor — post-effect agency](https://post-effect.agency/es/media/kak-pokazat-protsess-raboty-na-sayte-agentstva-ili-podryadchika/): The client is afraid of opaque stages and sudden additional payments. Pack the process in a clear page and commercial offer. Let's solve the problem with the post-effect team.
- [A company website with multiple target audiences — post-effect agency](https://post-effect.agency/es/media/sayt-kompanii-s-neskolkimi-tselevymi-auditoriyami/): Customers, engineers and managers are looking for different answers. Develop navigation and content layers without three parallel sites. Let's solve the problem with the post-effect team.
- [How to increase the share of subject leads from the site — post-effect agency](https://post-effect.agency/es/media/kak-uvelichit-dolyu-predmetnyh-zayavok-s-sayta/): Contacts come in, but managers waste time on inappropriate requests. What to check and how to solve the problem with the post-effect team.
- [Why Do Clicks Come From Advertising and the Website Doesn't Sell? — post-effect agency](https://post-effect.agency/es/media/pochemu-s-reklamy-prihodyat-kliki-a-sayt-ne-prodaet/): The announcement promises one thing, the landing says about the company in general. What to check and how to solve the problem with the post-effect team.
- [Landing under different groups of ads — post-effect agency](https://post-effect.agency/es/media/posadochnye-pod-raznye-gruppy-obyavleniy/): All campaigns lead to the main page. What to check and how to solve the problem with the post-effect team.
- [Audit Yandex Direct and the site as one funnel — post-effect agency](https://post-effect.agency/es/media/audit-yandeks-direkta-i-sayta-kak-odnoy-voronki/): Advertising is changed, and after a click the problems remain. What to check and how to solve the problem with the post-effect team.
- [How to estimate the cost of a lead for a B2B company — post-effect agency](https://post-effect.agency/es/media/kak-otsenit-stoimost-lida-dlya-b2b-kompanii/): Some questions are cheap, but not suitable for the transaction. What to check and how to solve the problem with the post-effect team.
- [Advertising production at the request of buyers — post-effect agency](https://post-effect.agency/es/media/reklama-proizvodstva-pod-zaprosy-zakupschikov/): General wording leads to retail and training requests. Prepare campaigns and pages for subject wholesale inquiries. Let's solve the problem with the post-effect team.
- [Advertising of the construction contractor by type of facilities — post-effect agency](https://post-effect.agency/es/media/reklama-stroitelnogo-podryadchika-po-tipam-obektov/): One group of ads mixes offices, warehouses and industrial sites. What to check and how to solve the problem with the post-effect team.
- [Website and SEO or Advertising: How to allocate your budget at the start — post-effect agency](https://post-effect.agency/es/media/sayt-i-seo-ili-reklama-kak-raspredelit-byudzhet-na-starte/): The company wants leads now and steady demand later. What to check and how to solve the problem with the post-effect team.
- [How to prepare your website for seasonal demand — post-effect agency](https://post-effect.agency/es/media/kak-podgotovit-sayt-k-sezonnomu-sprosu/): Peak leads are close, and pages and forms aren’t ready yet. What to check and how to solve the problem with the post-effect team.
- [Site for tender requests: what documents to place — post-effect agency](https://post-effect.agency/es/media/sayt-dlya-tendernyh-zaprosov-kakie-dokumenty-razmestit/): The supplier is checked by several employees of the customer. We will create a section for checking the company and the form of transferring tender requirements. Let's solve the problem with the post-effect team.
- [Ask for specifications instead of buying in a B2B catalog — post-effect agency](https://post-effect.agency/es/media/zapros-spetsifikatsii-vmesto-pokupki-v-b2b-kataloge/): Purchase requires approval of the configuration. We design a specification request for several positions with the transfer of the composition to CRM. Let's solve the problem with the post-effect team.
- [How to Update a Large Directory Without Errors — post-effect agency](https://post-effect.agency/es/media/kak-obnovlyat-bolshoy-katalog-bez-oshibok/): The content is changed manually on each card. Set up templates and an update process that withstands the growth of the range. Let's solve the problem with the post-effect team.
- [Site on Bitrix and 1C: where to start integration — post-effect agency](https://post-effect.agency/es/media/sayt-na-bitrikse-i-1s-s-chego-nachinat-integratsiyu/): Expect automatic exchange without describing business rules. What to check and how to solve the problem with the post-effect team.
- [Moving the site to a new hosting: what to check the owner — post-effect agency](https://post-effect.agency/es/media/pereezd-sayta-na-novyy-hosting-chto-proverit-vladeltsu/): After the transfer, forms sometimes disappear or the availability of pages changes. What to check and how to solve the problem with the post-effect team.
- [Website after hacking: how to restore trust and visibility — post-effect agency](https://post-effect.agency/es/media/sayt-posle-vzloma-kak-vosstanovit-doverie-i-vidimost/): The company found extraneous pages or warnings. What to check and how to solve the problem with the post-effect team.
- [Outdated Service Pages: Remove or Update — post-effect agency](https://post-effect.agency/es/media/ustarevshie-stranitsy-uslug-udalyat-ili-obnovlyat/): The service is no longer provided, but the old page has transitions. What to check and how to solve the problem with the post-effect team.
- [How to evaluate the contractor for website support — post-effect agency](https://post-effect.agency/es/media/kak-otsenit-podryadchika-na-podderzhku-sayta/): After launch, it is unclear who is responsible for bugs and updates. What to check and how to solve the problem with the post-effect team.
- [Technical specification for a B2B site: what to describe for an accurate estimate — post-effect agency](https://post-effect.agency/es/media/tehnicheskoe-zadanie-na-b2b-sayt-chto-opisat-dlya-tochnoy-smety/): Contractors’ proposals are difficult to compare due to different assumptions. What to check and how to solve the problem with the post-effect team.
- [How much does it cost to develop a website for the company and what is included in the estimate — post-effect agency](https://post-effect.agency/es/media/skolko-stoit-razrabotka-sayta-dlya-kompanii-i-chto-vhodit-v-smetu/): We analyze the cost of developing a website for the company: price guidelines, stages of work, an example of estimates and costs after launch. How to compare the offers of contractors and not overpay.
- [A turnkey site: what is included in the work, and what is paid separately — post-effect agency](https://post-effect.agency/es/media/sayt-pod-klyuch-chto-vhodit-v-rabotu-a-za-chto-platyat-otdelno/): We analyze the composition of work when creating a turnkey site: structure, texts, design, development and launch. What costs to clarify before signing the contract.
- [Landing page or corporate website: what to choose companies with multiple services — post-effect agency](https://post-effect.agency/es/media/lending-ili-korporativnyy-sayt-chto-vybrat-kompanii-s-neskolkimi-uslugam/): When one page is enough, and when you need a corporate site with service sections, cases and directory. Compare the example of a B2B company.
- [Corporate turnkey website: stages from structure to advertising — post-effect agency](https://post-effect.agency/es/media/korporativnyy-sayt-pod-klyuch-etapy-ot-struktury-do-reklamy/): How to create a corporate website: structure, texts, design, development, analytics and launch. What to prepare, then use the site in advertising.
- [How much does a site on Tilda cost and when this choice ceases to be profitable? — post-effect agency](https://post-effect.agency/es/media/skolko-stoit-sayt-na-tilde-i-kogda-etot-vybor-perestaet-byt-vygodnym/): What makes up the cost of a site on Tilda, what payments will be after launch and when the company will need another solution.
- [How much does a site on Bitrix cost: what is the development made of? — post-effect agency](https://post-effect.agency/es/media/skolko-stoit-sayt-na-bitrikse-iz-chego-skladyvaetsya-razrabotka/): What costs form the price of the site on 1C-Bitrix: design, design, catalog, integration, license and maintenance.
- [Remove the site or redesign an existing one — post-effect agency](https://post-effect.agency/es/media/delat-sayt-zanovo-ili-dorabotat-suschestvuyuschiy/): What problems can be fixed on a ready-made site, and when it is more profitable to develop a new one? Criteria for the company before ordering work.
- [Website and Advertising Turnkey: What to Prepare Before Starting — post-effect agency](https://post-effect.agency/es/media/sayt-i-reklama-pod-klyuch-chto-podgotovit-do-starta/): What information and materials are needed to develop the site and launch advertising: services, geography, restrictions, photos and processing leads.
- [What materials do the contractor need to develop the company’s website? — post-effect agency](https://post-effect.agency/es/media/kakie-materialy-nuzhny-podryadchiku-dlya-razrabotki-sayta-kompanii/): What to prepare for the site: services, photos, cases, documents, accesses and answers of specialists. What can a contractor collect if the materials are not ready yet?
- [How to choose a contractor on the site: questions before signing the contract — post-effect agency](https://post-effect.agency/es/media/kak-vybrat-podryadchika-na-sayt-voprosy-do-podpisaniya-dogovora/): What to ask a web studio before the contract: structure, texts, analytics, site rights, support and budget composition.
- [Website for construction company: what pages help to get a subject query — post-effect agency](https://post-effect.agency/es/media/sayt-dlya-stroitelnoy-kompanii-kakie-stranitsy-pomogayut-poluchit-predme/): The structure of the site of a construction company: services, facilities, tolerances, geography and request forms. How to help the customer choose a contractor.
- [Site for the manufacturer: products, production and order conditions — post-effect agency](https://post-effect.agency/es/media/sayt-dlya-proizvoditelya-produktsiya-proizvodstvo-i-usloviya-zakaza/): How to present products, production, characteristics and delivery conditions on the manufacturer's website. What pages help you get B2B requests?
- [Site for the plant: catalog, characteristics and calculation request — post-effect agency](https://post-effect.agency/es/media/sayt-dlya-zavoda-katalog-harakteristiki-i-zapros-rascheta/): What to place on the site of the plant: categories, technical parameters, documents and payment request forms for buyers.
- [Engineering Company Website: How to Explain a Complex Service — post-effect agency](https://post-effect.agency/es/media/sayt-inzhenernoy-kompanii-kak-obyasnit-slozhnuyu-uslugu/): How to explain engineering work on the site: customer tasks, technology, objects, documents and form for technical inquiry.
- [Construction contractor site: tolerances, facilities and geography — post-effect agency](https://post-effect.agency/es/media/sayt-stroitelnogo-podryadchika-dopuski-obekty-i-geografiya/): How to submit construction works on the site: directions, objects, permits, regions and request estimates.
- [How to arrange cases of a construction company for leads — post-effect agency](https://post-effect.agency/es/media/kak-oformit-keysy-stroitelnoy-kompanii-dlya-zayavok/): What data is needed for the case of a construction object and how to link it with the service page and the lead form.
- [The manufacturer needs an online store or catalog with a request for price — post-effect agency](https://post-effect.agency/es/media/proizvoditelyu-nuzhen-internet-magazin-ili-katalog-s-zaprosom-tseny/): When the manufacturer needs a basket and payment, and when a catalog with characteristics and a request for a commercial offer is enough.
- [Equipment catalogue: filters, cards and CP request — post-effect agency](https://post-effect.agency/es/media/katalog-oborudovaniya-filtry-kartochki-i-zapros-kp/): What filters, specifications and documents are needed in the equipment catalog and how to receive requests for a commercial offer.
- [Materials Provider Website: How to Separate Wholesale and Private Requests — post-effect agency](https://post-effect.agency/es/media/sayt-postavschika-materialov-kak-razdelit-opt-i-chastnye-zaprosy/): How to draw up a catalog, minimum batches, delivery conditions and forms so that the supplier's website gives suitable inquiries.
- [Preparation of the construction company’s website for Yandex Direct — post-effect agency](https://post-effect.agency/es/media/podgotovka-sayta-stroitelnoy-kompanii-k-yandeks-direktu/): What to check before advertising construction services: pages, geography, cases, forms and accounting of targeted inquiries.
- [When a B2B company has enough site on Tilda — post-effect agency](https://post-effect.agency/es/media/kogda-b2b-kompanii-dostatochno-sayta-na-tilde/): What business sites are convenient to do on Tilda, and when directory and integration require a different solution.
- [Bitrix site: when you need a directory and integration — post-effect agency](https://post-effect.agency/es/media/sayt-na-bitrikse-kogda-nuzhny-katalog-i-integratsii/): When a company needs a site on Bitrix: a large directory, content management and data exchange. What to include in the technical task.
- [Tilda or Bitrix for the manufacturer — post-effect agency](https://post-effect.agency/es/media/tilda-ili-bitriks-dlya-proizvoditelya/): We compare Tilda and 1C-Bitrix by catalog, product updates, integrations and editorial work on the manufacturer's website.
- [When to move the site from Tilda to Bitrix — post-effect agency](https://post-effect.agency/es/media/kogda-perenosit-sayt-s-tildy-na-bitriks/): Signs that the company needs a transfer from Tilda to 1C-Bitrix. How to save pages, leads and workflows when changing platforms
- [A turnkey site directory: what functions to include in the evaluation — post-effect agency](https://post-effect.agency/es/media/sayt-katalog-pod-klyuch-kakie-funktsii-vklyuchit-v-otsenku/): What to describe before ordering a catalog site: categories, cards, filters, import of goods and leads to calculation.
- [A corporate website or several landing pages — post-effect agency](https://post-effect.agency/es/media/korporativnyy-sayt-ili-neskolko-lendingov/): How to choose a structure for several directions: a single site, separate service pages or multiple landing pages for advertising.
- [Landing page under Yandex Direct: what to put in the structure — post-effect agency](https://post-effect.agency/es/media/lending-pod-yandeks-direkt-chto-zalozhit-v-strukturu/): What blocks are needed on the landing page for contextual advertising: offer, conditions, evidence and convenient form.
- [Site on a ready-made solution Bitrix: pros and limitations — post-effect agency](https://post-effect.agency/es/media/sayt-na-gotovom-reshenii-bitriks-plyusy-i-ogranicheniya/): When a template solution on 1C-Bitrix accelerates the launch, what improvements will be needed and how to compare it with individual development.
- [Catalog of services on the site: how to help a visitor find their own — post-effect agency](https://post-effect.agency/es/media/katalog-uslug-na-sayte-kak-pomoch-posetitelyu-nayti-svoe/): How to divide the directions of the company on the site so that the visitor finds the right service, sees examples and can request a calculation.
- [How to choose a CMS for a corporate website — post-effect agency](https://post-effect.agency/es/media/kak-vybrat-cms-dlya-korporativnogo-sayta/): What to look for when choosing a platform: page editing, directory, integrations, SEO settings and maintenance costs.
- [When to redesign, and when enough changes in the structure — post-effect agency](https://post-effect.agency/es/media/kogda-nuzhen-redizayn-a-kogda-hvatit-izmeneniy-v-strukture/): How to determine the cause of weak leads: design, structure, texts or technical problems. What to change first.
- [How much does it cost to redesign the company’s website? — post-effect agency](https://post-effect.agency/es/media/skolko-stoit-redizayn-sayta-kompanii/): What makes up the cost of a company website redesign: structure, layouts, development, content transfer and verification after launch.
- [Update the site and save search traffic — post-effect agency](https://post-effect.agency/es/media/obnovit-sayt-i-sohranit-poiskovyy-trafik/): What pages, addresses and settings to check before redesigning so that visitors and leads continue to get to the desired sections.
- [Modern site without leads: what to check — post-effect agency](https://post-effect.agency/es/media/sovremennyy-sayt-bez-zayavok-chto-proverit/): Why Modern Design Does Not Guarantee Inquiries Check service pages, traffic, forms, trust and work with leads.
- [Redesign of the construction company website: priorities — post-effect agency](https://post-effect.agency/es/media/redizayn-sayta-stroitelnoy-kompanii-prioritety/): How to update a construction site: service sections, objects, documents, mobile version and estimates request forms.
- [The main page of the manufacturer for the buyer — post-effect agency](https://post-effect.agency/es/media/glavnaya-stranitsa-proizvoditelya-dlya-zakupschika/): How to rearrange the manufacturer’s home page around products, delivery conditions and confirmation of enterprise capabilities.
- [Do I need to change the product cards in the B2B catalog? — post-effect agency](https://post-effect.agency/es/media/nuzhno-li-menyat-kartochki-tovarov-v-b2b-kataloge/): What signs show that the goods cards interfere with the requests of the PC: characteristics, documents, options and form of communication.
- [Which redesign pages are more important for leads? — post-effect agency](https://post-effect.agency/es/media/kakie-stranitsy-redizayna-vazhnee-dlya-zayavok/): How to choose the priority of redesign: pages of services, catalog, cases and forms. Where to start with a limited amount of work.
- [How to Compare Your Website Before and After a Redesign — post-effect agency](https://post-effect.agency/es/media/kak-sravnit-sayt-do-i-posle-redizayna/): What indicators to record before updating the site and how to check the result after launch without hasty conclusions.
- [Why Replacing a Design Does Not Fix a Weak Structure — post-effect agency](https://post-effect.agency/es/media/pochemu-zamena-dizayna-ne-ispravlyaet-slabuyu-strukturu/): How to distinguish the design problem from the structure problem: service pages, content, routes and forms.
- [Finishing the site on Bitrix: how to evaluate the task — post-effect agency](https://post-effect.agency/es/media/dorabotka-sayta-na-bitrikse-kak-otsenit-zadachu/): What changes can be entrusted to the contractor for 1C-Bitrix and what data are needed to obtain a clear estimate.
- [Improvement of the site on Tilda: forms, blocks and mobile version — post-effect agency](https://post-effect.agency/es/media/dorabotka-sayta-na-tilde-formy-bloki-i-mobilnaya-versiya/): How to update a site on Tilda: pages, texts, forms, directory, mobile version and analytics without complete reworking.
- [What is included in the technical support of the site — post-effect agency](https://post-effect.agency/es/media/chto-vhodit-v-tehnicheskuyu-podderzhku-sayta/): What tasks are usually included in supporting the company's website: updates, form control, backups, corrections and new materials.
- [Tilda site support: one-time tasks or regular work — post-effect agency](https://post-effect.agency/es/media/podderzhka-tilda-sayta-razovye-zadachi-ili-regulyarnaya-rabota/): When a one-time revision of Tilda is enough, and when the contract for monthly updates of pages, forms and materials is more convenient.
- [Support the site on Bitrix after launch — post-effect agency](https://post-effect.agency/es/media/podderzhka-sayta-na-bitrikse-posle-zapuska/): What tasks are included in the maintenance of the site on 1C-Bitrix: control, updates, catalog, errors and new functions.
- [How to transfer the site to a new contractor — post-effect agency](https://post-effect.agency/es/media/kak-peredat-sayt-novomu-podryadchiku/): What accesses, files and information are needed when changing the command that serves the site. How not to lose forms and current tasks.
- [Website after the previous contractor: where to start — post-effect agency](https://post-effect.agency/es/media/sayt-posle-predyduschego-podryadchika-s-chego-nachat/): How to accept a ready-made site with errors: check accesses, forms, pages, integrations and make an order of improvements.
- [How much does it cost to support the site? — post-effect agency](https://post-effect.agency/es/media/skolko-stoit-podderzhka-sayta/): What determines the cost of website support and how to compare the subscription agreement with payment for one-time tasks.
- [Website Design Support: What You Can Give Regularly — post-effect agency](https://post-effect.agency/es/media/dizayn-podderzhka-sayta-chto-mozhno-otdavat-regulyarno/): What tasks the designer solves when accompanying the site: new blocks, cases, banners and mobile versions.
- [Technical audit before revisions — post-effect agency](https://post-effect.agency/es/media/tehnicheskiy-audit-pered-dorabotkami/): What mistakes are worth checking before new pages, SEO and advertising: indexing, forms, mobile version, speed and integrations.
- [How much does SEO website promotion cost? — post-effect agency](https://post-effect.agency/es/media/skolko-stoit-seo-prodvizhenie-sayta/): What tasks make up the cost of SEO: audit, structure, technical edits, service pages, articles and inquiry analysis.
- [SEO site audit before promotion — post-effect agency](https://post-effect.agency/es/media/seo-audit-sayta-pered-prodvizheniem/): What data is included in the SEO audit: indexing, service pages, queries, technique, content and priority work plan.
- [SEO for a Construction Company: Which Pages to Make First — post-effect agency](https://post-effect.agency/es/media/seo-dlya-stroitelnoy-kompanii-kakie-stranitsy-delat-pervymi/): How to select services and facilities pages for SEO construction company and link them with commercial queries.
- [SEO for Manufacturer: Categories, Products and Regions — post-effect agency](https://post-effect.agency/es/media/seo-dlya-proizvoditelya-kategorii-izdeliya-i-regiony/): How to promote a production company in search: category structure, product cards, technical data and geography of supplies.
- [Website followed by SEO: what to lay in the development — post-effect agency](https://post-effect.agency/es/media/sayt-s-posleduyuschim-seo-chto-zalozhit-pri-razrabotke/): What solutions when creating a site help further search promotion: the structure of services, addresses, content and analytics.
- [The SEO contractor sends reports, but the site doesn’t change — post-effect agency](https://post-effect.agency/es/media/seo-podryadchik-prisylaet-otchety-no-sayt-ne-menyaetsya/): How to understand what kind of work an SEO contractor actually does and why without new pages and fixes, the result may stop.
- [How to evaluate an SEO contractor — post-effect agency](https://post-effect.agency/es/media/kak-otsenit-seo-podryadchika/): What questions to ask an SEO specialist and how to read the results of promoting a company’s website without unnecessary indicators.
- [What technical errors to fix before SEO articles — post-effect agency](https://post-effect.agency/es/media/kakie-tehnicheskie-oshibki-ispravit-do-seo-statey/): What issues of indexing, addresses and navigation should be addressed before expanding your company blog.
- [An SEO plan for a B2B site with little search demand — post-effect agency](https://post-effect.agency/es/media/seo-plan-dlya-b2b-sayta-s-nebolshim-poiskovym-sprosom/): How to promote complex services and equipment when individual requests are rare: pages, cases, terminology and quality leads.
- [SEO or Yandex Direct for a complex B2B niche — post-effect agency](https://post-effect.agency/es/media/seo-ili-yandeks-direkt-dlya-slozhnoy-b2b-nishi/): How to distribute SEO and contextual advertising tasks for complex construction and manufacturing services
- [How to Choose SEO Article Topics by Intent to Order — post-effect agency](https://post-effect.agency/es/media/kak-vybirat-temy-seo-statey-po-namereniyu-zakazat/): How to distinguish a topic with commercial potential from a general information request and link the article to the service page.
- [How many SEO articles does a manufacturer need at the start? — post-effect agency](https://post-effect.agency/es/media/skolko-seo-statey-nuzhno-proizvoditelyu-na-starte/): How to determine the reasonable amount of content for a production site and which pages to prepare before articles.
- [Article or service page for commercial request — post-effect agency](https://post-effect.agency/es/media/statya-ili-stranitsa-uslugi-pod-kommercheskiy-zapros/): How to divide search queries between service pages and articles so that the customer finds a suggestion and a useful explanation.
- [Articles for the construction site that provide subject inquiries — post-effect agency](https://post-effect.agency/es/media/stati-dlya-stroitelnogo-sayta-kotorye-privodyat-predmetnye-obrascheniya/): What topics help a construction site attract suitable customers and how to link articles with services and facilities.
- [How to link an article with a service and case — post-effect agency](https://post-effect.agency/es/media/kak-svyazat-statyu-s-uslugoy-i-keysom/): Where to put internal links in the article so that the reader can go to the service, example of works and inquiry.
- [Why articles collect views, but not leads — post-effect agency](https://post-effect.agency/es/media/pochemu-stati-sobirayut-prosmotry-no-ne-zayavki/): How to Rate Topics, Audiences, Links and Forms If Your Blog Gets Visits But Doesn't Help Sell Services
- [What pages does the manufacturer need besides a directory? — post-effect agency](https://post-effect.agency/es/media/kakie-stranitsy-nuzhny-proizvoditelyu-krome-kataloga/): How to supplement the manufacturer's catalog with pages about production, order conditions, documents, cases and services.
- [Regional pages for the construction company — post-effect agency](https://post-effect.agency/es/media/regionalnye-stranitsy-dlya-stroitelnoy-kompanii/): How to talk about construction services in different cities without copying the same text and empty promises
- [What to ask engineers before a technical article — post-effect agency](https://post-effect.agency/es/media/chto-sprosit-u-inzhenerov-pered-tehnicheskoy-statey/): How to Collect Data for an Accurate Article on Construction or Manufacturing: Task, Limitations, Technology, Materials and Site Example
- [How to Update Old Articles with Impressions but No Inquiries — post-effect agency](https://post-effect.agency/es/media/kak-obnovit-starye-stati-s-pokazami-no-bez-obrascheniy/): What to check in old articles: compliance with the question, relevance, links to services, cases and working forms.
- [Configure Yandex Direct on a turnkey basis: what goes into the launch — post-effect agency](https://post-effect.agency/es/media/nastroyka-yandeks-direkta-pod-klyuch-chto-vhodit-v-zapusk/): What a specialist does when launching advertising: studies services, prepares ads, checks pages, analytics and the quality of first inquiries.
- [How much does it cost to set up Direct and what is paid separately? — post-effect agency](https://post-effect.agency/es/media/skolko-stoit-nastroyka-direkta-i-chto-oplachivaetsya-otdelno/): How to divide the specialist’s fee and advertising budget, what tasks are included in the launch and what affects the final estimate.
- [How much does it cost to run Direct and what happens after launch? — post-effect agency](https://post-effect.agency/es/media/skolko-stoit-vedenie-direkta-i-chto-proishodit-posle-zapuska/): What a specialist is paid for after the launch of advertising: analysis of queries, adjustments, quality of inquiries and communication with the site.
- [Set up Direct yourself or transfer it to the contractor — post-effect agency](https://post-effect.agency/es/media/nastroit-direkt-samomu-ili-peredat-podryadchiku/): What tasks remain for the company when setting up advertising and when it is useful to transfer the launch to a specialist.
- [Manufacturer Advertising: How to Attract Buyers — post-effect agency](https://post-effect.agency/es/media/reklama-proizvoditelya-kak-privlekat-zakupschikov/): How to Separate Wholesale and Project Requests from Retail in Product Advertising: Offer, Page and Feedback by Lead.
- [Advertising of the construction company: services and regions — post-effect agency](https://post-effect.agency/es/media/reklama-stroitelnoy-kompanii-uslugi-i-regiony/): How to distribute building directions and regions in advertising so that ads lead to the appropriate pages and leads can be evaluated.
- [Search or RSF on a limited budget — post-effect agency](https://post-effect.agency/es/media/poisk-ili-rsya-pri-ogranichennom-byudzhete/): What is the difference between search advertising and RSL for B2B services and how to choose the first test on a limited budget?
- [What should the website be like before advertising is launched? — post-effect agency](https://post-effect.agency/es/media/kakim-dolzhen-byt-sayt-do-zapuska-reklamy/): What pages, forms, terms and data are needed on the site before launching contextual advertising of the company.
- [Advertising directory: main, category or card — post-effect agency](https://post-effect.agency/es/media/reklama-kataloga-glavnaya-kategoriya-ili-kartochka/): How to choose a landing page for advertising the directory: human request, assortment, characteristics and form of KP.
- [Landing Page and Direct: One Promise in Two Stages — post-effect agency](https://post-effect.agency/es/media/lending-i-direkt-odno-obeschanie-na-dvuh-etapah/): Why an ad and landing page should respond to one query and how to prepare the form, terms and analytics before launch.
- [Yandex Direct audit: input data and result — post-effect agency](https://post-effect.agency/es/media/audit-yandeks-direkta-vhodnye-dannye-i-rezultat/): What accesses and information are needed to audit advertising, what is checked in campaigns and what should be the final plan of corrections.
- [Direct spends the budget, but leads do not — post-effect agency](https://post-effect.agency/es/media/direkt-rashoduet-byudzhet-no-zayavok-net/): Check sequence in the absence of leads: traffic, landing page, forms, goals and real inquiries.
- [Leads are there, but they're untargeted — post-effect agency](https://post-effect.agency/es/media/zayavki-est-no-oni-netselevye/): Why advertising leads inappropriate inquiries and what to check for in the company’s queries, ads, page and terms.
- [Why did the cost of leads increase? — post-effect agency](https://post-effect.agency/es/media/pochemu-vyrosla-stoimost-zayavki/): What to compare with the increase in the price of inquiries: demand, budget, ads, page, analytics and quality leads.
- [How do you know if the contractor is actually directing? — post-effect agency](https://post-effect.agency/es/media/kak-ponyat-chto-podryadchik-deystvitelno-vedet-direkt/): How to evaluate the work of an advertising specialist on changes, lead quality and understandable report.
- [Advertising audit after a change of specialist — post-effect agency](https://post-effect.agency/es/media/audit-reklamy-posle-smeny-spetsialista/): How to accept existing advertising campaigns: accesses, goals, results history, pages and quality of inquiries.
- [How to count inquiries if there are forms and calls — post-effect agency](https://post-effect.agency/es/media/kak-schitat-obrascheniya-esli-est-formy-i-zvonki/): How not to mix clicks with real inquiries and build a clear led accounting through different communication channels.
- [Five campaigns and little data for training — post-effect agency](https://post-effect.agency/es/media/pyat-kampaniy-i-malo-dannyh-dlya-obucheniya/): How the splitting of a small budget affects the evaluation of advertising and when to enlarge the structure of campaigns.
- [Advertising on a long B2B transaction — post-effect agency](https://post-effect.agency/es/media/reklama-pri-dlinnoy-b2b-sdelke/): What steps to count after leads: the appropriate contact, CP request, negotiations and result. Why the price of a form doesn't show everything
- [What the agency is paid for other than clicks — post-effect agency](https://post-effect.agency/es/media/za-chto-platyat-agentstvu-krome-klikov/): What tasks are paid for when conducting contextual advertising and why the advertising budget is allocated in a separate line.
- [Yandex Metrica for the company’s website: goals before advertising — post-effect agency](https://post-effect.agency/es/media/yandeks-metrika-dlya-sayta-kompanii-tseli-do-reklamy/): What questions to measure before the launch of advertising: forms, calls, messengers and transitions to important actions.
- [What events are considered to lead? — post-effect agency](https://post-effect.agency/es/media/kakie-sobytiya-schitat-zayavkami/): How to Separate Visits, Clicks, Form Opening and Real Inquiries in Website Analytics
- [Increase your B2B website conversion without a complete redesign — post-effect agency](https://post-effect.agency/es/media/uvelichit-konversiyu-b2b-sayta-bez-polnogo-redizayna/): What spot changes on service pages, directory and forms are worth checking before remaking the entire site.
- [Why is your website not indexed in Yandex? — post-effect agency](https://post-effect.agency/es/media/pochemu-sayt-ne-indeksiruetsya-v-yandekse/): Possible reasons for the lack of pages in search: availability, technical limitations, duplicates and weak structure. When you need a technical audit.
- [Visits are available and inquiries are few — post-effect agency](https://post-effect.agency/es/media/posescheniya-est-a-obrascheniy-malo/): What to compare in analytics and real-world inquiries: sources, login pages, forms and visitor compliance services.
- [Forms are not sent or leads are lost — post-effect agency](https://post-effect.agency/es/media/formy-ne-otpravlyayutsya-ili-zayavki-teryayutsya/): Where inquiries can be interrupted: field verification, integration, mail, CRM and notifications. What to test for the site owner.
- [How to Separate Leads from SEO and Advertising on Repeated Visits — post-effect agency](https://post-effect.agency/es/media/kak-razdelit-zayavki-iz-seo-i-reklamy-pri-povtornyh-vizitah/): Why a customer can come in from a search, return for an advertisement and leave an inquiry later. How to Read Source Reports Without Double Counting
- [Commercial offer on the website of an engineering company — post-effect agency](https://post-effect.agency/es/media/kommercheskoe-predlozhenie-na-sayte-inzhenernoy-kompanii/): What conditions and information are needed on the engineering service page before the request of the KP: objects, source data, stages and documents.
- [Do you need a corporate identity before developing a website? — post-effect agency](https://post-effect.agency/es/media/nuzhen-li-firmennyy-stil-pered-razrabotkoy-sayta/): When a company should first define the visual system of the brand, and when you can start with the site and fix the basics of style in the project.
- [Site plan, SEO, Direct and support for three months — post-effect agency](https://post-effect.agency/es/media/plan-sayta-seo-direkta-i-podderzhki-na-tri-mesyatsa/): How to gradually prepare a company’s website, launch advertising, start SEO and organize support without disparate tasks.
## Документы

- [Политика конфиденциальности — post-effect agency](https://post-effect.agency/ru/docs/privacy/): Документ определяет порядок обработки персональных данных и меры по обеспечению их безопасности на сайте post-effect.agency.
- [Согласие на использование файлов cookie — post-effect agency](https://post-effect.agency/ru/docs/cookies/): Документ объясняет, какие файлы cookie использует сайт post-effect.agency, зачем они нужны и как вы можете управлять своим согласием.
- [Политика конфиденциальности — post-effect agency](https://post-effect.agency/en/docs/privacy/): Документ определяет порядок обработки персональных данных и меры по обеспечению их безопасности на сайте post-effect.agency.
- [Согласие на использование файлов cookie — post-effect agency](https://post-effect.agency/en/docs/cookies/): Документ объясняет, какие файлы cookie использует сайт post-effect.agency, зачем они нужны и как вы можете управлять своим согласием.
- [Политика конфиденциальности — post-effect agency](https://post-effect.agency/es/docs/privacy/): Документ определяет порядок обработки персональных данных и меры по обеспечению их безопасности на сайте post-effect.agency.
- [Согласие на использование файлов cookie — post-effect agency](https://post-effect.agency/es/docs/cookies/): Документ объясняет, какие файлы cookie использует сайт post-effect.agency, зачем они нужны и как вы можете управлять своим согласием.

## Optional

- [Полные тексты страниц](https://post-effect.agency/llms-full.txt): развёрнутое содержание публичных страниц для цитирования.
- [Карта сайта](https://post-effect.agency/sitemap.xml): все индексируемые адреса.