Duplicate pages of the directory: why it interferes with promotion

Similar URLs appear from sorting and filters. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Identify which pages respond to a particular demand and which repeat the category; align canonicalization and internal links. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

Corrections should be ranked according to the impact on the real routes of the client. Services, catalog and sending a request are usually more important than cosmetic editing of the little-visited section. Check the results on your phone and computer after each release. Bring the structure of the URL in order, without depriving the visitor of convenient filters.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service Catalog SEO. After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Describe what has changed and which pages or forms are in doubt.