Breakdowns. Guides. No fluff.
Articles about websites, promotion and launching — what helps you make decisions.
Why is your budget wasted in Yandex Direct?
The situation is familiar to many. Advertising in Yandex Direct is running, the budget is spent stably, clicks go, but leads are either not, or there are too few of them to recoup the investment. At this point, most often there is a feeling that “advertising does not work”. In practice, the problem is almost always not in the system itself, but in setting up, strategy and website preparation. We will discuss the key reasons why Yandex Direct budget is wasted, and what to do about it.
Why Business Websites Don’t Appear on Google
The manager looks for the company by name and does not find the right page. What to check and how to solve the problem with the post-effect team.
There are service pages, but Google only shows the main page
Search knows the brand, but individual directions are almost invisible. What to check and how to solve the problem with the post-effect team.
Google indexes the site, but leads don’t
The Search Console report shows clicks and sales don’t see inquiries. What to check and how to solve the problem with the post-effect team.
SEO for landing page: Does it work or not?
The question that regularly arises in business sounds about the same. There is a landing page, you want to get leads not only from advertising, and the idea arises to connect SEO website promotion. Here it is important to immediately indicate a position without illusions. SEO for landing page works, but not in the way it is usually imagined. It is because of this that there are many disappointments around the topic.
Why a new website doesn’t get Google impressions for long
After launch, wait for an immediate stream of leads from the search. What to check and how to solve the problem with the post-effect team.
How to check if Google sees directory pages
There are hundreds of products on the site, and units appear in the search. What to check and how to solve the problem with the post-effect team.
The page is excluded from the Google index: what to do for a business owner
The report found a problem, but it is unclear whether it requires costs. What to check and how to solve the problem with the post-effect team.
How to check your site before launching: a checklist that saves money and nerves
Starting a website is often seen as the final point. In practice, this is the most vulnerable moment when any little thing can affect leads, advertising and perception of a business. The site may look ready, but contain errors that are not immediately visible. Broken form, broken link, slow loading or misconfigured analytics easily eat up budget and traffic in the early days. According to experience, up to 40% of websites are launched with critical flaws that begin to appear only after the start of advertising or SEO promotion. To prevent this from happening, before launching the site it is important to go through the basic checklist.
Google has chosen a different canonical page
The desired product or service page does not get visibility. What to check and how to solve the problem with the post-effect team.
After the redesign, conversions from Google fell
The site has become more modern, but search leads have declined. What to check and how to solve the problem with the post-effect team.
Moving to a new domain without losing leads from search
The company changes the name or address of the site. What to check and how to solve the problem with the post-effect team.
Landing page or multi-page site: what to choose for the task
The question of choosing between a landing page and a multi-page site arises in almost every project. It is often decided on the level of preferences or examples from the Internet, rather than based on real business objectives. The result is either an overloaded site that is difficult to perceive, or a too simple landing page that does not close the client’s questions. To avoid this, it is important to immediately determine what task the site should solve and how the user will interact with it.
Moving the site from Tilda to Bitrix for a growing directory
Assortment and integration no longer fit into the current site logic. What to check and how to solve the problem with the post-effect team.
Manufacturer’s website is poorly visible on Google for products
According to the brand request, everything is good, there are almost no transitions for goods. What to check and how to solve the problem with the post-effect team.
How the manufacturer receives KP requests from the site
Product reviews do not turn into substantive inquiries. What to check and how to solve the problem with the post-effect team.
Stages of turnkey website development: from idea to launch
Turnkey website development is often perceived as a single process in which “design and then build the site”. In practice, it's more complicated. If you skip at least one key step, the site may look neat but not work as a customer acquisition tool. A good website does not start with design. It begins with an understanding of the task, audience and logic on which the user will make a decision. Let’s analyze in order what a normal turnkey website development process looks like and why each stage affects the result.
Plant site without a price list: how to lead to an inquiry
The cost is calculated for the project, there is no open price. What to check and how to solve the problem with the post-effect team.
How to issue an industrial equipment card for Google and the buyer
The cards consist of an article and one photo. What to check and how to solve the problem with the post-effect team.
Catalog of building materials: what filters do the buyer need?
The range is large, and the right product is difficult to find. What to check and how to solve the problem with the post-effect team.
How to choose a contractor for website development and not drain the budget
Choosing a contractor to develop a website often looks easier than it actually is. At the stage of communication, it seems that everyone is doing the same thing, offering similar services and promising about the same result. The difference becomes noticeable after the start of work, when the deadlines are shifted, the budget grows, and the site itself does not bring the expected leads. According to various estimates, up to 60-70% of projects in the development of websites either go beyond budget or do not achieve their business goals. The main reason is that the contractor is selected based on superficial criteria, rather than ability to solve the problem.
The site of the contractor for industrial construction: what to show the customer
The client evaluates the contractor before meeting on a complex facility. What to check and how to solve the problem with the post-effect team.
Site for installation of engineering systems: pages for different services
Installation, design and maintenance are piled into one page. What to check and how to solve the problem with the post-effect team.
Project organization website: how to confirm competences
The visitor sees the list of services, but does not understand the team’s experience. What to check and how to solve the problem with the post-effect team.
Tilda, Bitrix or a self-written website: what to choose for a business
The choice of a platform for website development directly affects not only the appearance of the project, but also its effectiveness, cost of ownership and opportunities for further growth. At the same time, in practice, the same situation often occurs: first they choose technology, and only then they try to fit business tasks under it, which causes unnecessary costs and a feeling that the site “does not work.” If you approach the issue calmly and without unnecessary complications, it becomes clear that you need to choose not a platform as such, but a tool for a specific task and stage of business development.
How to submit certificates and admissions on the company’s website
Documents are available, but the buyer does not find them when comparing suppliers. What to check and how to solve the problem with the post-effect team.
Manufacturer Cases: What to Show Without Disclosing Trade Secrets
The company is afraid to publish the names of customers and contract amounts. What to check and how to solve the problem with the post-effect team.
How to choose a website structure for a wholesale company
Retail and wholesale visitors end up on the same pages. What to check and how to solve the problem with the post-effect team.
Do you need a dealer account on the B2B site?
The team spends time repeating requests for residues and documents. What to check and how to solve the problem with the post-effect team.
CRM Integration: What Should Happen to an Inquiry?
Forms are available, but the source of inquiries and the composition of the request is lost. What to check and how to solve the problem with the post-effect team.
Leads from the site come to the post office and get lost
Managers respond late or do not see inquiries from individual forms. What to check and how to solve the problem with the post-effect team.
How to prepare your website for the launch of a new product
The product is ready, and a separate page and arguments for the buyer are not yet available. What to check and how to solve the problem with the post-effect team.
Landing page for a complex B2B service
The essence of the service can not be explained by one slogan. What to check and how to solve the problem with the post-effect team.
How to show the cost of a complex service without a fixed tariff
The visitor walks away after seeing the "price on request." What to check and how to solve the problem with the post-effect team.
Calculator on the website of a construction company: when it is needed
The client wants to quickly understand the budget. What to check and how to solve the problem with the post-effect team.
B2B site lead form: what fields to leave
A long questionnaire interferes with the first inquiry, a short one does not help sales. What to check and how to solve the problem with the post-effect team.
Why does the mobile version of a B2B website lose its inquiries?
The directory is studied on the phone, but tables and documents are not opened. What to check and how to solve the problem with the post-effect team.
The site opens slowly: what to fix before advertising
Potential customers do not wait for the service page. What to check and how to solve the problem with the post-effect team.
Core Web Vitals for Business: Which Pages to Check
The report contains metrics, but it is unclear where to start. What to check and how to solve the problem with the post-effect team.
The old site on Bitrix slows down: update or redo
Problems accumulate, each change takes weeks. What to check and how to solve the problem with the post-effect team.
The site on Tilda does not give leads: what to check first
The pages are neat and the forms are empty. What to check and how to solve the problem with the post-effect team.
What site errors prevent Google from reading content?
In the browser there is a page, but in search visibility is weak. What to check and how to solve the problem with the post-effect team.
Duplicate pages of the directory: why it interferes with promotion
Similar URLs appear from sorting and filters. Bring the structure of the URL in order, without depriving the visitor of convenient filters. Let's solve the problem with the post-effect team.
Why does a B2B site need an XML sitemap?
The directory is often updated, important pages are lost among the service ones. What to check and how to solve the problem with the post-effect team.
How not to lose traffic when changing service addresses
The company has enlarged sections and changed the URL. Accompany structure changes and track key pages after launch. Let's solve the problem with the post-effect team.
Redesigning an industrial site without stopping sales
The update affects the directory that managers need every day. What to check and how to solve the problem with the post-effect team.
How to know if you need a new home page
On the first screen, the visitor does not recognize his task. What to check and how to solve the problem with the post-effect team.
Why does your website look the same as your competitors?
Template promises do not explain real specialization. What to check and how to solve the problem with the post-effect team.
Google Commercial Page: What It Should Be
The information article receives impressions upon request for the service. What to check and how to solve the problem with the post-effect team.
Service Page Title: How to Write for a Client
Headings consist of a list of keys and do not promise benefits. What to check and how to solve the problem with the post-effect team.
Meta description of the site: when it helps transitions
The snippet displays a random fragment of the page. What to check and how to solve the problem with the post-effect team.
FAQ page for expensive service: what questions to answer
A potential customer delays contact due to unclear conditions. What to check and how to solve the problem with the post-effect team.
How to link articles with services without intrusive advertising
The blog is read, but after answering the question, the user leaves. What to check and how to solve the problem with the post-effect team.
What services the company put in separate pages
The list of directions is placed in one long screen. What to check and how to solve the problem with the post-effect team.
Industry Pages for B2B: When They Are Useful
The company works with several segments, but speaks to all in the same way. What to check and how to solve the problem with the post-effect team.
Regional pages of the construction contractor without duplicates
The company operates in several cities and wants to receive local requests. What to check and how to solve the problem with the post-effect team.
Site for several branches: structure and contacts
It is difficult for a customer to know who is serving their region. What to check and how to solve the problem with the post-effect team.
How to show services on Google without price in price
Many B2B services are only evaluated after a brief. What to check and how to solve the problem with the post-effect team.
Website for a metal construction contractor
The customer is looking for manufacturing, installation and design for different objects. What to check and how to solve the problem with the post-effect team.
Site for a manufacturer of building materials with a network of dealers
Retailers and partners ask different questions. Collect two clear trajectories on the same site with a catalog and measurable inquiries. Let's solve the problem with the post-effect team.
Website for the supplier of engineering equipment
In one catalog mixed brands, series and solutions for the object. What to check and how to solve the problem with the post-effect team.
A website for a service industrial company
The client is important reaction time and the ability to work with his equipment. What to check and how to solve the problem with the post-effect team.
Site for the general contractor: a structure for tender selection
Prior to a personal meeting, the customer collects evidence of experience. What to check and how to solve the problem with the post-effect team.
A website for an industrial automation company
The buyer is looking for a solution to the problem, not just the name of the controller. What to check and how to solve the problem with the post-effect team.
How to sell through the site individual production
Products do not have a fixed catalog or standard price. What to check and how to solve the problem with the post-effect team.
Portfolio of a Construction Company: How to Make It Useful for Search
The photo gallery does not explain what they did. What to check and how to solve the problem with the post-effect team.
When a business needs a separate website for a new direction
The new service does not fit into the current navigation. What to check and how to solve the problem with the post-effect team.
How to Choose an SEO Contractor by Search Console Report
The agency promises positions without understanding the site data. What to check and how to solve the problem with the post-effect team.
What is included in the monthly SEO support of a B2B site
The company receives a table of positions, but does not see the work. What to check and how to solve the problem with the post-effect team.
SEO for a company with a long transaction cycle
There are several months between the first search and contract. What to check and how to solve the problem with the post-effect team.
Why traffic for information requests does not pay off
The blog is growing, and leads to services are not changing. What to check and how to solve the problem with the post-effect team.
SEO promotion of a website with a small directory
The assortment is narrow, creating hundreds of pages is impossible and unnecessary. What to check and how to solve the problem with the post-effect team.
How to measure leads from Google Search
Search clicks are known, but some customers call later. What to check and how to solve the problem with the post-effect team.
Google Search Console for Owner: Three Useful Reports
There are a lot of graphs in the interface, but it is difficult to make a decision. What to check and how to solve the problem with the post-effect team.
Impressions on Google are growing, and transitions are standing still
Pages are seen in search, but rarely selected. What to check and how to solve the problem with the post-effect team.
There are untargeted visitors coming from Google
The site is accessed by requests for free materials, and the company sells services. What to check and how to solve the problem with the post-effect team.
How to update the service page with impressions and without clicks
Google already shows the URL, but there’s almost no traffic. What to check and how to solve the problem with the post-effect team.
One article is ranked instead of a service page
On commercial query, the user sees a long note. What to check and how to solve the problem with the post-effect team.
Content plan for a construction company under leads
Blog topics are chosen based on views, not customer doubts. What to check and how to solve the problem with the post-effect team.
Content plan for the equipment manufacturer
The team has engineering knowledge, but it doesn’t make it to the site. What to check and how to solve the problem with the post-effect team.
Articles about prices: how not to mislead the customer
There is no single price on the market for any project. What to check and how to solve the problem with the post-effect team.
Comparison articles: how to lead to ordering a service
The reader chooses between the platforms or formats of the site. What to check and how to solve the problem with the post-effect team.
Why mass SEO articles don’t work
There are many similar texts on the site with rearranged keys. What to check and how to solve the problem with the post-effect team.
Is it possible to use AI texts on the company's website?
A quick draft helps the editor, but contains common words and errors. What to check and how to solve the problem with the post-effect team.
How to write about a complex product in clear language
Technical descriptions are understandable to the engineer, but not to the buyer. What to check and how to solve the problem with the post-effect team.
How to make the About page part of your sales
The history of the company is, there is little evidence of reliability. What to check and how to solve the problem with the post-effect team.
How to post reviews on a B2B site with benefit
Brief praise without context does not help you choose a contractor. What to check and how to solve the problem with the post-effect team.
How to show the process of work on the website of an agency or contractor
The client is afraid of opaque stages and sudden additional payments. Pack the process in a clear page and commercial offer. Let's solve the problem with the post-effect team.
A company website with multiple target audiences
Customers, engineers and managers are looking for different answers. Develop navigation and content layers without three parallel sites. Let's solve the problem with the post-effect team.
How to increase the share of subject leads from the site
Contacts come in, but managers waste time on inappropriate requests. What to check and how to solve the problem with the post-effect team.
Why Do Clicks Come From Advertising and the Website Doesn't Sell?
The announcement promises one thing, the landing says about the company in general. What to check and how to solve the problem with the post-effect team.
Landing under different groups of ads
All campaigns lead to the main page. What to check and how to solve the problem with the post-effect team.
Audit Yandex Direct and the site as one funnel
Advertising is changed, and after a click the problems remain. What to check and how to solve the problem with the post-effect team.
How to estimate the cost of a lead for a B2B company
Some questions are cheap, but not suitable for the transaction. What to check and how to solve the problem with the post-effect team.
Advertising production at the request of buyers
General wording leads to retail and training requests. Prepare campaigns and pages for subject wholesale inquiries. Let's solve the problem with the post-effect team.
Advertising of the construction contractor by type of facilities
One group of ads mixes offices, warehouses and industrial sites. What to check and how to solve the problem with the post-effect team.
Website and SEO or Advertising: How to allocate your budget at the start
The company wants leads now and steady demand later. What to check and how to solve the problem with the post-effect team.
How to prepare your website for seasonal demand
Peak leads are close, and pages and forms aren’t ready yet. What to check and how to solve the problem with the post-effect team.
Site for tender requests: what documents to place
The supplier is checked by several employees of the customer. We will create a section for checking the company and the form of transferring tender requirements. Let's solve the problem with the post-effect team.
Ask for specifications instead of buying in a B2B catalog
Purchase requires approval of the configuration. We design a specification request for several positions with the transfer of the composition to CRM. Let's solve the problem with the post-effect team.
How to Update a Large Directory Without Errors
The content is changed manually on each card. Set up templates and an update process that withstands the growth of the range. Let's solve the problem with the post-effect team.
Site on Bitrix and 1C: where to start integration
Expect automatic exchange without describing business rules. What to check and how to solve the problem with the post-effect team.
Moving the site to a new hosting: what to check the owner
After the transfer, forms sometimes disappear or the availability of pages changes. What to check and how to solve the problem with the post-effect team.
Website after hacking: how to restore trust and visibility
The company found extraneous pages or warnings. What to check and how to solve the problem with the post-effect team.
Outdated Service Pages: Remove or Update
The service is no longer provided, but the old page has transitions. What to check and how to solve the problem with the post-effect team.
How to evaluate the contractor for website support
After launch, it is unclear who is responsible for bugs and updates. What to check and how to solve the problem with the post-effect team.
Technical specification for a B2B site: what to describe for an accurate estimate
Contractors’ proposals are difficult to compare due to different assumptions. What to check and how to solve the problem with the post-effect team.
How much does it cost to develop a website for the company and what is included in the estimate
We analyze the cost of developing a website for the company: price guidelines, stages of work, an example of estimates and costs after launch. How to compare the offers of contractors and not overpay.
A turnkey site: what is included in the work, and what is paid separately
We analyze the composition of work when creating a turnkey site: structure, texts, design, development and launch. What costs to clarify before signing the contract.
Landing page or corporate website: what to choose companies with multiple services
When one page is enough, and when you need a corporate site with service sections, cases and directory. Compare the example of a B2B company.
Corporate turnkey website: stages from structure to advertising
How to create a corporate website: structure, texts, design, development, analytics and launch. What to prepare, then use the site in advertising.
How much does a site on Tilda cost and when this choice ceases to be profitable?
What makes up the cost of a site on Tilda, what payments will be after launch and when the company will need another solution.
How much does a site on Bitrix cost: what is the development made of?
What costs form the price of the site on 1C-Bitrix: design, design, catalog, integration, license and maintenance.
Remove the site or redesign an existing one
What problems can be fixed on a ready-made site, and when it is more profitable to develop a new one? Criteria for the company before ordering work.
Website and Advertising Turnkey: What to Prepare Before Starting
What information and materials are needed to develop the site and launch advertising: services, geography, restrictions, photos and processing leads.
What materials do the contractor need to develop the company’s website?
What to prepare for the site: services, photos, cases, documents, accesses and answers of specialists. What can a contractor collect if the materials are not ready yet?
How to choose a contractor on the site: questions before signing the contract
What to ask a web studio before the contract: structure, texts, analytics, site rights, support and budget composition.
Website for construction company: what pages help to get a subject query
The structure of the site of a construction company: services, facilities, tolerances, geography and request forms. How to help the customer choose a contractor.
Site for the manufacturer: products, production and order conditions
How to present products, production, characteristics and delivery conditions on the manufacturer's website. What pages help you get B2B requests?
Site for the plant: catalog, characteristics and calculation request
What to place on the site of the plant: categories, technical parameters, documents and payment request forms for buyers.
Engineering Company Website: How to Explain a Complex Service
How to explain engineering work on the site: customer tasks, technology, objects, documents and form for technical inquiry.
Construction contractor site: tolerances, facilities and geography
How to submit construction works on the site: directions, objects, permits, regions and request estimates.
How to arrange cases of a construction company for leads
What data is needed for the case of a construction object and how to link it with the service page and the lead form.
The manufacturer needs an online store or catalog with a request for price
When the manufacturer needs a basket and payment, and when a catalog with characteristics and a request for a commercial offer is enough.
Equipment catalogue: filters, cards and CP request
What filters, specifications and documents are needed in the equipment catalog and how to receive requests for a commercial offer.
Materials Provider Website: How to Separate Wholesale and Private Requests
How to draw up a catalog, minimum batches, delivery conditions and forms so that the supplier's website gives suitable inquiries.
Preparation of the construction company’s website for Yandex Direct
What to check before advertising construction services: pages, geography, cases, forms and accounting of targeted inquiries.
When a B2B company has enough site on Tilda
What business sites are convenient to do on Tilda, and when directory and integration require a different solution.
Bitrix site: when you need a directory and integration
When a company needs a site on Bitrix: a large directory, content management and data exchange. What to include in the technical task.
Tilda or Bitrix for the manufacturer
We compare Tilda and 1C-Bitrix by catalog, product updates, integrations and editorial work on the manufacturer's website.
When to move the site from Tilda to Bitrix
Signs that the company needs a transfer from Tilda to 1C-Bitrix. How to save pages, leads and workflows when changing platforms
A turnkey site directory: what functions to include in the evaluation
What to describe before ordering a catalog site: categories, cards, filters, import of goods and leads to calculation.
A corporate website or several landing pages
How to choose a structure for several directions: a single site, separate service pages or multiple landing pages for advertising.
Landing page under Yandex Direct: what to put in the structure
What blocks are needed on the landing page for contextual advertising: offer, conditions, evidence and convenient form.
Site on a ready-made solution Bitrix: pros and limitations
When a template solution on 1C-Bitrix accelerates the launch, what improvements will be needed and how to compare it with individual development.
Catalog of services on the site: how to help a visitor find their own
How to divide the directions of the company on the site so that the visitor finds the right service, sees examples and can request a calculation.
How to choose a CMS for a corporate website
What to look for when choosing a platform: page editing, directory, integrations, SEO settings and maintenance costs.
When to redesign, and when enough changes in the structure
How to determine the cause of weak leads: design, structure, texts or technical problems. What to change first.
How much does it cost to redesign the company’s website?
What makes up the cost of a company website redesign: structure, layouts, development, content transfer and verification after launch.
Update the site and save search traffic
What pages, addresses and settings to check before redesigning so that visitors and leads continue to get to the desired sections.
Modern site without leads: what to check
Why Modern Design Does Not Guarantee Inquiries Check service pages, traffic, forms, trust and work with leads.
Redesign of the construction company website: priorities
How to update a construction site: service sections, objects, documents, mobile version and estimates request forms.
The main page of the manufacturer for the buyer
How to rearrange the manufacturer’s home page around products, delivery conditions and confirmation of enterprise capabilities.
Do I need to change the product cards in the B2B catalog?
What signs show that the goods cards interfere with the requests of the PC: characteristics, documents, options and form of communication.
Which redesign pages are more important for leads?
How to choose the priority of redesign: pages of services, catalog, cases and forms. Where to start with a limited amount of work.
How to Compare Your Website Before and After a Redesign
What indicators to record before updating the site and how to check the result after launch without hasty conclusions.
Why Replacing a Design Does Not Fix a Weak Structure
How to distinguish the design problem from the structure problem: service pages, content, routes and forms.
Finishing the site on Bitrix: how to evaluate the task
What changes can be entrusted to the contractor for 1C-Bitrix and what data are needed to obtain a clear estimate.
Improvement of the site on Tilda: forms, blocks and mobile version
How to update a site on Tilda: pages, texts, forms, directory, mobile version and analytics without complete reworking.
What is included in the technical support of the site
What tasks are usually included in supporting the company's website: updates, form control, backups, corrections and new materials.
Tilda site support: one-time tasks or regular work
When a one-time revision of Tilda is enough, and when the contract for monthly updates of pages, forms and materials is more convenient.
Support the site on Bitrix after launch
What tasks are included in the maintenance of the site on 1C-Bitrix: control, updates, catalog, errors and new functions.
How to transfer the site to a new contractor
What accesses, files and information are needed when changing the command that serves the site. How not to lose forms and current tasks.
Website after the previous contractor: where to start
How to accept a ready-made site with errors: check accesses, forms, pages, integrations and make an order of improvements.
How much does it cost to support the site?
What determines the cost of website support and how to compare the subscription agreement with payment for one-time tasks.
Website Design Support: What You Can Give Regularly
What tasks the designer solves when accompanying the site: new blocks, cases, banners and mobile versions.
Technical audit before revisions
What mistakes are worth checking before new pages, SEO and advertising: indexing, forms, mobile version, speed and integrations.
How much does SEO website promotion cost?
What tasks make up the cost of SEO: audit, structure, technical edits, service pages, articles and inquiry analysis.
SEO site audit before promotion
What data is included in the SEO audit: indexing, service pages, queries, technique, content and priority work plan.
SEO for a Construction Company: Which Pages to Make First
How to select services and facilities pages for SEO construction company and link them with commercial queries.
SEO for Manufacturer: Categories, Products and Regions
How to promote a production company in search: category structure, product cards, technical data and geography of supplies.
Website followed by SEO: what to lay in the development
What solutions when creating a site help further search promotion: the structure of services, addresses, content and analytics.
The SEO contractor sends reports, but the site doesn’t change
How to understand what kind of work an SEO contractor actually does and why without new pages and fixes, the result may stop.
How to evaluate an SEO contractor
What questions to ask an SEO specialist and how to read the results of promoting a company’s website without unnecessary indicators.
What technical errors to fix before SEO articles
What issues of indexing, addresses and navigation should be addressed before expanding your company blog.
An SEO plan for a B2B site with little search demand
How to promote complex services and equipment when individual requests are rare: pages, cases, terminology and quality leads.
SEO or Yandex Direct for a complex B2B niche
How to distribute SEO and contextual advertising tasks for complex construction and manufacturing services
How to Choose SEO Article Topics by Intent to Order
How to distinguish a topic with commercial potential from a general information request and link the article to the service page.
How many SEO articles does a manufacturer need at the start?
How to determine the reasonable amount of content for a production site and which pages to prepare before articles.
Article or service page for commercial request
How to divide search queries between service pages and articles so that the customer finds a suggestion and a useful explanation.
Articles for the construction site that provide subject inquiries
What topics help a construction site attract suitable customers and how to link articles with services and facilities.
How to link an article with a service and case
Where to put internal links in the article so that the reader can go to the service, example of works and inquiry.
Why articles collect views, but not leads
How to Rate Topics, Audiences, Links and Forms If Your Blog Gets Visits But Doesn't Help Sell Services
What pages does the manufacturer need besides a directory?
How to supplement the manufacturer's catalog with pages about production, order conditions, documents, cases and services.
Regional pages for the construction company
How to talk about construction services in different cities without copying the same text and empty promises
What to ask engineers before a technical article
How to Collect Data for an Accurate Article on Construction or Manufacturing: Task, Limitations, Technology, Materials and Site Example
How to Update Old Articles with Impressions but No Inquiries
What to check in old articles: compliance with the question, relevance, links to services, cases and working forms.
Configure Yandex Direct on a turnkey basis: what goes into the launch
What a specialist does when launching advertising: studies services, prepares ads, checks pages, analytics and the quality of first inquiries.
How much does it cost to set up Direct and what is paid separately?
How to divide the specialist’s fee and advertising budget, what tasks are included in the launch and what affects the final estimate.
How much does it cost to run Direct and what happens after launch?
What a specialist is paid for after the launch of advertising: analysis of queries, adjustments, quality of inquiries and communication with the site.
Set up Direct yourself or transfer it to the contractor
What tasks remain for the company when setting up advertising and when it is useful to transfer the launch to a specialist.
Manufacturer Advertising: How to Attract Buyers
How to Separate Wholesale and Project Requests from Retail in Product Advertising: Offer, Page and Feedback by Lead.
Advertising of the construction company: services and regions
How to distribute building directions and regions in advertising so that ads lead to the appropriate pages and leads can be evaluated.
Search or RSF on a limited budget
What is the difference between search advertising and RSL for B2B services and how to choose the first test on a limited budget?
What should the website be like before advertising is launched?
What pages, forms, terms and data are needed on the site before launching contextual advertising of the company.
Advertising directory: main, category or card
How to choose a landing page for advertising the directory: human request, assortment, characteristics and form of KP.
Landing Page and Direct: One Promise in Two Stages
Why an ad and landing page should respond to one query and how to prepare the form, terms and analytics before launch.
Yandex Direct audit: input data and result
What accesses and information are needed to audit advertising, what is checked in campaigns and what should be the final plan of corrections.
Direct spends the budget, but leads do not
Check sequence in the absence of leads: traffic, landing page, forms, goals and real inquiries.
Leads are there, but they're untargeted
Why advertising leads inappropriate inquiries and what to check for in the company’s queries, ads, page and terms.
Why did the cost of leads increase?
What to compare with the increase in the price of inquiries: demand, budget, ads, page, analytics and quality leads.
How do you know if the contractor is actually directing?
How to evaluate the work of an advertising specialist on changes, lead quality and understandable report.
Advertising audit after a change of specialist
How to accept existing advertising campaigns: accesses, goals, results history, pages and quality of inquiries.
How to count inquiries if there are forms and calls
How not to mix clicks with real inquiries and build a clear led accounting through different communication channels.
Five campaigns and little data for training
How the splitting of a small budget affects the evaluation of advertising and when to enlarge the structure of campaigns.
Advertising on a long B2B transaction
What steps to count after leads: the appropriate contact, CP request, negotiations and result. Why the price of a form doesn't show everything
What the agency is paid for other than clicks
What tasks are paid for when conducting contextual advertising and why the advertising budget is allocated in a separate line.
Yandex Metrica for the company’s website: goals before advertising
What questions to measure before the launch of advertising: forms, calls, messengers and transitions to important actions.
What events are considered to lead?
How to Separate Visits, Clicks, Form Opening and Real Inquiries in Website Analytics
Increase your B2B website conversion without a complete redesign
What spot changes on service pages, directory and forms are worth checking before remaking the entire site.
Why is your website not indexed in Yandex?
Possible reasons for the lack of pages in search: availability, technical limitations, duplicates and weak structure. When you need a technical audit.
Visits are available and inquiries are few
What to compare in analytics and real-world inquiries: sources, login pages, forms and visitor compliance services.
Forms are not sent or leads are lost
Where inquiries can be interrupted: field verification, integration, mail, CRM and notifications. What to test for the site owner.
How to Separate Leads from SEO and Advertising on Repeated Visits
Why a customer can come in from a search, return for an advertisement and leave an inquiry later. How to Read Source Reports Without Double Counting
Commercial offer on the website of an engineering company
What conditions and information are needed on the engineering service page before the request of the KP: objects, source data, stages and documents.
Do you need a corporate identity before developing a website?
When a company should first define the visual system of the brand, and when you can start with the site and fix the basics of style in the project.
Site plan, SEO, Direct and support for three months
How to gradually prepare a company’s website, launch advertising, start SEO and organize support without disparate tasks.