Promotion Strategy
We look into the task, the audience and your current promotion. We define the priority directions, the role of the website and the order of actions.
We build websites and web services, using AI to extend what design and development can do. We also handle SEO, GEO and advertising. We work on your project personally, from the first decisions through to its later development.
Clients come to us when they need to launch a project, rethink their promotion or work out what to do next.
We look into the task, the audience and your current promotion. We define the priority directions, the role of the website and the order of actions.
We build online stores, corporate websites, landing pages, catalogues and promo sites: from structure and copy to design, programming and launch.
We develop services and personal accounts for business tasks. We think through user roles, data handling and the integrations required.
We design clear interfaces for websites and services. We work out the navigation, the main actions and the page layout.
We develop your site for search in Yandex and Google. We work on its technical condition, structure, content and service pages.
We work on how your company and its services appear in AI answers. We clarify the information about your business, strengthen the content and check that your materials are accessible.
We set up and manage advertising campaigns. We connect ads to the right pages and assess results by enquiries received.
We review the structure, copy, interface and technical foundation. We prepare a list of problems and a prioritised plan of fixes.
We fix errors, create new pages and extend functionality. We help the website change along with the company's needs.
We shape the company's visual image: logo, colours, typography and design rules for the website and other materials.
We discuss the business, the audience, the current situation and what needs to change.
We define the work needed, its order, its cost and how the result will be assessed.
We agree the key decisions, deliver the project and test it before launch.
We look at the data, feedback and new tasks. We suggest the next changes in order of their importance to the project.
We use AI when working on websites and services: exploring options, building prototypes and solving development tasks. It gives us more ways to find and implement solutions for a specific project. We review the structure, design, logic and final result ourselves.
Post-effect is an agency for website and web service development and promotion. Maria is responsible for strategy, marketing and content; Vladislav for development and project management. We take part in the key decisions and in the project's further development.
Launch a website, bring in more enquiries or make sense of your current promotion. Describe the task in your own words and we will suggest where to start.