Google has chosen a different canonical page

The desired product or service page does not get visibility. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Compare duplicate content, internal links, sitemap addresses and canonical settings; one attribute alone does not resolve signal conflict. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

First, separate the problem of page discovery from the problem of sales: having a URL in an index does not mean that a person will see a suitable offer and leave an inquiry. To solve it, you need data on specific addresses, not just checking the main one. We will build a consistent system of addresses and redirects so that important landing parties do not compete with each other.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service "Technical optimization.". After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Send the site address and read access to Search Console, if any. You can start with a public check of important pages.