Why a new website doesn’t get Google impressions for long

After launch, wait for an immediate stream of leads from the search. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Check whether important URLs are open for crawling, if they are presented in the sitemap, if there are pages for real customer tasks. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

First, separate the problem of page discovery from the problem of sales: having a URL in an index does not mean that a person will see a suitable offer and leave an inquiry. To solve it, you need data on specific addresses, not just checking the main one. Prepare a technical framework, the structure of commercial pages and a promotion plan; timing of the emergence of organic demand is estimated from data, not promised in advance.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service “SEO after the launch of the site.”. After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Send the site address and read access to Search Console, if any. You can start with a public check of important pages.