How not to lose traffic when changing service addresses

The company has enlarged sections and changed the URL. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Make a match table, keep the meaning of old pages and check for redirects, internal links, and analytics. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

Corrections should be ranked according to the impact on the real routes of the client. Services, catalog and sending a request are usually more important than cosmetic editing of the little-visited section. Check the results on your phone and computer after each release. Accompany structure changes and track key pages after launch.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service “SEO support of the redesign”. After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Describe what has changed and which pages or forms are in doubt.