How to arrange cases of a construction company for leads

The photo of the finished object is impressive, but it does not itself answer the customer's question: "Have you solved a problem similar to mine?" The case must show the conditions, scope and result of the work in the details allowed for publication.

Collect the five elements

The type of object and region, the original task, the work performed, the features of the project and the result that can be confirmed. It is not necessary to disclose the customer name or commercial terms. If you have permission, add real photos by stages and captions, what exactly is shown on them.

Link the case to the service

The object on metal structures should be opened from the page of metal structures. After the case, give the next step: you can send a drawing, specify the dimensions or request a preliminary discussion. This is how the reader sees the connection between someone else’s project and his task.

Consider the limitations

Don’t promise that the same timeframe or price will work for any object. It is better to explain the factors that changed the decision in this case. This helps to create a more accurate inquiry.

If your company has completed projects, but only a gallery on the site, Post-Effect will help turn materials into understandable cases and link them with services. Service: content and revision of the site.