Manufacturer Cases: What to Show Without Disclosing Trade Secrets

The company is afraid to publish the names of customers and contract amounts. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

You can describe the industry, task, constraints, engineering solution and result without confidential details; coordinate the publication with the client. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

In a complex purchase, the decision is often made by more than one person. The technical specialist needs parameters, the buyer - delivery conditions and documents, the manager - confirmation of experience. A convenient website gives everyone a quick way to get the information they need. Collect a case format that helps sales and connects the work done with specific services.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service "Copywriting and Case Pages.". After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Tell us which products or services are prioritized, and show a couple of typical customer requests.