A corporate website or several landing pages
How to choose a structure for several directions: a single site, separate service pages or multiple landing pages for advertising.
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If the company has several directions, it is tempting to make a landing page for each. This helps to quickly launch advertising, but complicates management: cases, contacts and information about the company begin to repeat. Another option is a shared site with separate service pages.
When you need a single site
Directions are connected by one brand, the client may be interested in several services, the company plans to develop a search and section with projects. Then the corporate website combines information about the company, and each important service gets its own page. It can be advertised as accurately as on the landing page.
When a separate landing page is appropriate
The new service is tested separately, you need a different lead scenario or the audience is very different. At the same time, it is important to decide in advance how the landing page is associated with the main site, who updates the information and whether it does not duplicate search pages.
For a construction company with hangars, metal structures and panels, one site with different routes is often enough. But the final decision depends on the range and channels of promotion.
The “post-effect” will decompose directions and offer a structure without unnecessary duplication of pages. Service: architecture and website development.
