Landing page or corporate website: what to choose companies with multiple services
When one page is enough, and when you need a corporate site with service sections, cases and directory. Compare the example of a B2B company.
- Topics
- Content
- Date
- Reading time
- 2 min
Landing page is good when the company has one specific offer: for example, installation of a modular building of a certain type. The person comes on the ad, quickly sees the conditions and leaves a request. If there are several services and each has its own audience, one long page can make a visitor look for the right one among other blocks.
An example for a construction company
The company builds hangars, produces block containers and sells sandwich panels. The customer of the hangar is interested in the span, terms and projects. The buyer of panels is important thickness, batch volume and delivery. These topics can be linked by a single corporate site, but give each direction a separate page. Then advertising leads to the corresponding offer, and the search indexes the necessary sections.
When to choose each format
Landing page is suitable for checking a separate service or limited advertising campaign. A corporate website is needed if a company wants to show several directions, cases, documents and develop SEO. It is sometimes wise to run a compact site with key sections and expand it as materials become available.
The decision depends on what you sell and how people search for it. “Post-effect” will help to decompose services into pages and assess the scope of development. Service: design and creation of the site.
