Update the site and save search traffic
What pages, addresses and settings to check before redesigning so that visitors and leads continue to get to the desired sections.
- Topics
- SEO, Development
- Date
- Reading time
- 2 min
When updating a site, it’s easy to focus on layouts and forget that search engines and advertising campaigns are already taking people to old addresses. If the desired page disappears, the visitor will get an error or inappropriate section.
Make a map of the existing site
Collect the addresses of pages that receive visits and leads. Save their content and purpose. If the structure changes, specify a new corresponding section for each old address. Don’t direct the entire old site to the main one: a person looking for a specific service won’t get an answer.
Transfer the meaning, not just the design
In the new version should remain important characteristics, cases, documents and contacts. Check headers, descriptions, internal links, page availability for indexing and the mobile version. Advertising links also require verification.
After publication
Pass the main user routes, send test leads, check for redirects and page errors. Then watch the search data and fix the problems you find. Fluctuations are possible, but the loss of important addresses can be prevented by preparation.
Post-effect is redesigning with SEO and advertising in mind. Show the site - estimate the amount of transfer before starting work. Service: Redesign with SEO support.
