The manufacturer needs an online store or catalog with a request for price
When the manufacturer needs a basket and payment, and when a catalog with characteristics and a request for a commercial offer is enough.

- Topics
- Content
- Date
- Reading time
- 2 min
The basket is convenient when the goods are standardized, the price is known, the availability is relevant, and the order can be issued without negotiations. In B2B sales, a lot depends on the volume of the batch, configuration, logistics and technical task. Here, a directory with a CP request often corresponds to the actual buying process better.
Look at the way you sell
If each order is calculated by the manager, the Buy Now button will create a false expectation. It is better to give characteristics, variants of execution and the form through which you can convey dimensions, quantity or specification. If part of the product is typical and part is made to order, these scenarios can be divided.
Which is important in the catalog
Clear categories, uniform parameters of cards, documents, photos and delivery conditions. For leads, it is enough to find out what goods are of interest to a person, in what volume and where delivery is needed. Excess fields reduce convenience, and too general form forces the manager to clarify everything anew.
When to expand the functionality
If there is a large proportion of repeat typical purchases, discuss the cart, personal account and integration. These features are added after checking the actual need and calculating support.
“Post-effect” will help you choose the format for your range and sales, then design a catalog and inquiry for calculation. Service: Manufacturer's website.







