The main page of the manufacturer for the buyer
How to rearrange the manufacturer’s home page around products, delivery conditions and confirmation of enterprise capabilities.
- Topics
- Design
- Date
- Reading time
- 2 min
The main page does not have to detail the entire plant. Its task is to help the visitor choose a path: find products, check production opportunities or contact the sales department.
First, range and specialization
Tell me what you're releasing and for whom. Show the main groups of products with transitions to the catalog. If the company works according to the drawings of the customer, it should be seen immediately, and not on the sixth page.
Then conditions and evidence
Minimum batches, delivery regions, documents, photos of the shop and examples of orders. Specify only proven possibilities: abstract promises of “any complexity” do not help the buyer to form a request.
Give me two paths to contact
A person with a ready-made specification can immediately send it to the calculation. Anyone who chooses a product needs a catalog and features. On the mobile version, both paths should be available without long scrolling.
Before the redesign, look at which sections are already visiting and where leads appear. So you can save the working elements and remove excess. “Post-effect” will help to update the main one and link it with the directory and service pages. Service: UX and redesign of the manufacturer's website.
