How to show the cost of a complex service without a fixed tariff

The visitor walks away after seeing the "price on request." Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Name the composition of works, price factors and examples of configurations without fictitious ranges; offer a short brief for the estimate. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

A good page is judged by whether it helps to take the next step: select a configuration, request a calculation or contact a specialist. After the changes, it is important to check the work of forms and transfer inquiries, otherwise the improvement of the interface will not get into sales. We will prepare a cost block and calculation form to weed out inappropriate requests and not promise the impossible.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service Commercial Texts and UX. After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Give a link to the problem page and an example of leads that you would like to get more often.