Why does the mobile version of a B2B website lose its inquiries?

The directory is studied on the phone, but tables and documents are not opened. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Check to read the specifications, button sizes, access contacts and submit a form on multiple screens. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

A good page is judged by whether it helps to take the next step: select a configuration, request a calculation or contact a specialist. After the changes, it is important to check the work of forms and transfer inquiries, otherwise the improvement of the interface will not get into sales. We will finalize adaptive templates and retest the real path from category to CP request.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service “Mobile UX and website improvement.”. After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Give a link to the problem page and an example of leads that you would like to get more often.