How to evaluate an SEO contractor
What questions to ask an SEO specialist and how to read the results of promoting a company’s website without unnecessary indicators.
- Topics
- SEO
- Date
- Reading time
- 2 min
Positions and impressions are useful, but don’t fully explain whether SEO helps a business. First, clarify what areas the company promotes and what the contractor does for them on the site.
Evaluate the plan and implementation
Is there a list of priority services, pages, technical edits and materials? Can you see the published changes? If there are ten pages about positions in the report, ask for one page with the work done and the next steps.
Look at the right visitors
The growth of visits by general articles is not equal to the increase in requests for services. Separate branded visits, informational queries and pages that can lead a potential customer. For a B2B site, the quality of inquiries is more important: region, type of object, volume and compliance with services.
Consider the responsibility of the parties
If recommendations accumulate without implementation, find out who approves texts and who gives the developer tasks. Promotion requires changes to the site, not just monitoring charts.
Post-effect can conduct an independent SEO audit and make a clear plan for further work. To begin with, the site address and current report are sufficient. Service: SEO audit.
