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How to choose a website structure for a wholesale company

Retail and wholesale visitors end up on the same pages. What to check and how to solve the problem with the post-effect team.

How to choose a website structure for a wholesale company
Topics
Marketing, Development
Date
Reading time
2 min

Retail and wholesale visitors end up on the same pages. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Divide scenarios: small purchase, regular purchase, dealership and requesting individual terms. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

A good page is judged by whether it helps to take the next step: select a configuration, request a calculation or contact a specialist. After the changes, it is important to check the work of forms and transfer inquiries, otherwise the improvement of the interface will not get into sales. Design the catalog, terms of cooperation and forms so that managers receive leads with useful parameters.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service UX and B2B website development. After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Give a link to the problem page and an example of leads that you would like to get more often.

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