How to check your site before launching: a checklist that saves money and nerves

1. Check the logic and structure of the site

The first thing to consider is not design, but logic.

The user should understand where he got, what is offered to him and what action is expected from him.

Check it out

• is the title clear on the first screen?
• is there a clear offer and benefits?
• are the blocks logically built?
• does the site lead to a targeted action?
• is there any information that is distracting?

If a person does not understand the site in the first 5–7 seconds, the probability of leads decreases dramatically.

2. Checking texts and meanings

Texts on the site directly affect conversion, so they can not be left “laquo; as it turned out.”

Please note:

• are there any errors or typos?
• whether the wording is clear
• is there no water, or is it water?
• whether the texts reflect real business benefits
• are there any calls to action?

Even a strong design doesn’t make up for weak texts.

3. Form check and lead

This is one of the most critical stages that is often overlooked.

Check each form manually:

• whether the inquiry is being sent
• whether the notification comes
• whether the data is correctly displayed
• does the form work on all devices?
• are there any errors after the shipment?

According to statistics, up to 20% of sites lose leads due to incorrectly working forms.

4. Check the adaptability of the site

Currently, more than 60-80% of the traffic comes from mobile devices, so it is important to check how the site looks on different screens.

Please note:

• it doesn't "swim" or "swim."
• is it convenient to press the buttons?
• is the text readable?
• whether the elements overlap
• whether the forms work properly

A website can look great on your computer and be uncomfortable on your phone, which directly affects conversions.

5. Load speed check

The loading speed of the site affects not only user behavior, but also SEO promotion.

Check it out

• how quickly the site opens
• are there any delays in loading the blocks?
• are the images optimized?
• are there any heavy elements?

If the site loads longer than 3 seconds, some users simply do not wait for the download.

6. Check links and buttons

Before launching, it’s important to go through the entire site manually and check each element.

Please note:

• whether all the buttons work
• i don't know if there are any broken links
• whether the pages are opened correctly
• are there any "empty" sections?

Even one broken button can be worth the lead.

7. Checking the SEO settings

Even if SEO is done later, basic optimization should be laid down right away.

Check it out

• whether the title and description are written
• are there any H1–H2 headings?
• whether human-readable URLs are configured
• whether alt-texts for images are added
• are there any duplicates of the pages?

This is the base that affects the further growth of the site in search.

8. Analytical testing

Without analytics, it’s impossible to know if a website is working or not.

Before launching, it is important to make sure that:

• it's connected to Yandex Metrica
• goals are set up (leads, clicks, transitions)
• events are recorded
• the data is displayed correctly

If the analytics aren’t set up, you just won’t see the real picture.

9. Integration testing

If the site is linked to CRM, mail or other services, they should be checked separately.

Please note:

• whether leads are transmitted to the CRM
• whether the letters come
• whether the notifications are working correctly
• if there's any data loss

Mistakes at this stage can cost lost customers.

10. Final check before launching the advertisement

If you plan to run ads on Yandex Direct or other channels, it is important to check:

• compliance of the site with advertisements
• the presence of an understandable offer
• page loading speed
• correctness of forms

The site should be ready for traffic, and not modified after launch.

Outcome

Checking the site before launching is not a formality, it is a stage that directly affects the result.

Even high-quality website development can lose effectiveness due to minor technical or logical errors. At the same time, a careful final check allows you to avoid unnecessary costs and make the launch as stable as possible.

If you approach this stage systematically, the site starts working immediately after launch, rather than after a few weeks of patches.