What events are considered to lead?

The report can show many “conversions”, although only a few messages have come to the company’s mail. Often the reason is that the goal was to open a form, press a button or make contact. These actions are useful, but do not mean an ongoing inquiry.

Separate the two levels

Interest: viewing the service page, downloading a document, opening a form, clicking on the number. Inquiry: A confirmed submission of a form, a call or a dialogue that the company sees. In the report, show them separately.

Check the technical setup

Follow the user’s path and try to submit a form with an empty mandatory field. If the goal worked, even though the letter did not go away, this indicator cannot be used as the number of leads. After the correction, compare the new data with real contacts.

Add quality

Even the form received may not be for your service or region. Simply labeling the manager “fit/not fit” makes data much more useful.

The “post effect” will help to adjust the measurement so that the report reflects real questions and separately shows interest in pages. Service: site analytics.