What pages does the manufacturer need besides a directory?
How to supplement the manufacturer's catalog with pages about production, order conditions, documents, cases and services.
- Topics
- SEO
- Date
- Reading time
- 2 min
The catalog shows the products, but does not answer all the questions of the buyer. The buyer can find a suitable model and still leave if he does not understand the minimum batch, terms, documents or the possibility of manufacturing according to the drawings.
Pages that help make a decision
It's about manufacturing -- with real power and processes that can be shown. Terms of order and delivery - with specific restrictions. Documents - with current versions. Cases - with the use of products at facilities. If the company provides installation or design, these services need their own pages.
How to link them to a catalog
From the product card, give way to the desired document and delivery conditions. From the case to the used products. From the article on selection to category. The visitor should find the answer where the question arose, and not return to the main one.
How to prioritize
First, make pages that managers talk about in every second conversation. Then add materials to individual search queries.
“Post-effect” will help to build the structure of the production site and prepare content together with your specialists. Service: Manufacturer’s website and SEO.
