Catalog of services on the site: how to help a visitor find their own
How to divide the directions of the company on the site so that the visitor finds the right service, sees examples and can request a calculation.
- Topics
- Design
- Date
- Reading time
- 2 min
A service directory is not just for a large company. If the destinations differ in tasks, conditions and buyers, a long general list makes it difficult to choose. Sections help the visitor move from their problem to a specific service.
Names must match the language of the client
Internal department names and project codes are not always clear to the visitor. Group services by what the person is looking for: construction, design, repair, delivery. For important directions, prepare a separate page, and use the review directory as navigation.
The service must have its own evidence
The page needs the composition of works, types of objects, geography, examples and requirements for source data. Do not copy the same text and change the name of the service. This approach does not help the client and creates weak pages for search.
Check the path to leads
After describing the service, give a simple way to send the task. The form can automatically transmit the section name so that the manager understands the context of inquiries.
“Post-effect” will help to group services, write clear pages and link them with cases. Send the current list of directions - we will offer a catalog structure. Service: Corporate Website and UX.
