posteffectagency

When a business needs a separate website for a new direction

The new service does not fit into the current navigation. What to check and how to solve the problem with the post-effect team.

When a business needs a separate website for a new direction
Topics
Content, Development
Date
Reading time
2 min

The new service does not fit into the current navigation. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Compare the audience, brand, funnel and volume of future content; sometimes partitioning or landing on the main domain is enough. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

Industry boarding makes sense to create where the conditions of procurement, requirements for documents or examples of work change. Specifics help to qualify the inquiry even before talking to the manager. We will evaluate scenarios and develop a structure that can be expanded without a second superfluous site.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service "Strategy and development of the site.". After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Show a typical project and questions that the client asks prior to calculation.

Stages of turnkey website development: from idea to launch

Stages of turnkey website development: from idea to launch

Turnkey website development is often perceived as a single process in which “design and then build the site”. In practice, it's more complicated. If you skip at least one key step, the site may look neat but not work as a customer acquisition tool. A good website does not start with design. It begins with an understanding of the task, audience and logic on which the user will make a decision. Let’s analyze in order what a normal turnkey website development process looks like and why each stage affects the result.

How to choose a contractor for website development and not drain the budget

How to choose a contractor for website development and not drain the budget

Choosing a contractor to develop a website often looks easier than it actually is. At the stage of communication, it seems that everyone is doing the same thing, offering similar services and promising about the same result. The difference becomes noticeable after the start of work, when the deadlines are shifted, the budget grows, and the site itself does not bring the expected leads. According to various estimates, up to 60-70% of projects in the development of websites either go beyond budget or do not achieve their business goals. The main reason is that the contractor is selected based on superficial criteria, rather than ability to solve the problem.

How the manufacturer receives KP requests from the site

How the manufacturer receives KP requests from the site

Product reviews do not turn into substantive inquiries. What to check and how to solve the problem with the post-effect team.

The site of the contractor for industrial construction: what to show the customer

The site of the contractor for industrial construction: what to show the customer

The client evaluates the contractor before meeting on a complex facility. What to check and how to solve the problem with the post-effect team.

Outdated Service Pages: Remove or Update

Outdated Service Pages: Remove or Update

The service is no longer provided, but the old page has transitions. What to check and how to solve the problem with the post-effect team.

What materials do the contractor need to develop the company’s website?

What materials do the contractor need to develop the company’s website?

What to prepare for the site: services, photos, cases, documents, accesses and answers of specialists. What can a contractor collect if the materials are not ready yet?

How to check your site before launching: a checklist that saves money and nerves

How to check your site before launching: a checklist that saves money and nerves

Starting a website is often seen as the final point. In practice, this is the most vulnerable moment when any little thing can affect leads, advertising and perception of a business. The site may look ready, but contain errors that are not immediately visible. Broken form, broken link, slow loading or misconfigured analytics easily eat up budget and traffic in the early days. According to experience, up to 40% of websites are launched with critical flaws that begin to appear only after the start of advertising or SEO promotion. To prevent this from happening, before launching the site it is important to go through the basic checklist.

Landing page or multi-page site: what to choose for the task

Landing page or multi-page site: what to choose for the task

The question of choosing between a landing page and a multi-page site arises in almost every project. It is often decided on the level of preferences or examples from the Internet, rather than based on real business objectives. The result is either an overloaded site that is difficult to perceive, or a too simple landing page that does not close the client’s questions. To avoid this, it is important to immediately determine what task the site should solve and how the user will interact with it.

Stages of turnkey website development: from idea to launch

Stages of turnkey website development: from idea to launch

Turnkey website development is often perceived as a single process in which “design and then build the site”. In practice, it's more complicated. If you skip at least one key step, the site may look neat but not work as a customer acquisition tool. A good website does not start with design. It begins with an understanding of the task, audience and logic on which the user will make a decision. Let’s analyze in order what a normal turnkey website development process looks like and why each stage affects the result.

How to choose a contractor for website development and not drain the budget

How to choose a contractor for website development and not drain the budget

Choosing a contractor to develop a website often looks easier than it actually is. At the stage of communication, it seems that everyone is doing the same thing, offering similar services and promising about the same result. The difference becomes noticeable after the start of work, when the deadlines are shifted, the budget grows, and the site itself does not bring the expected leads. According to various estimates, up to 60-70% of projects in the development of websites either go beyond budget or do not achieve their business goals. The main reason is that the contractor is selected based on superficial criteria, rather than ability to solve the problem.

How the manufacturer receives KP requests from the site

How the manufacturer receives KP requests from the site

Product reviews do not turn into substantive inquiries. What to check and how to solve the problem with the post-effect team.

The site of the contractor for industrial construction: what to show the customer

The site of the contractor for industrial construction: what to show the customer

The client evaluates the contractor before meeting on a complex facility. What to check and how to solve the problem with the post-effect team.

All articles