Do I need to change the product cards in the B2B catalog?
What signs show that the goods cards interfere with the requests of the PC: characteristics, documents, options and form of communication.
- Topics
- Design
- Date
- Reading time
- 2 min
The product card can be visually neat, but uncomfortable to choose from. If the characteristics are scattered on tabs, documents are difficult to find, and the name of the product is not transferred in the inquiry, it should be revised.
Check the buyer's task
The buyer needs to check the parameters with the technical task. Collect key characteristics in a single order for the entire category. Indicate execution options, related products, documents and limitations of use if they are important. Photos should show the product itself, not just the advertising composition.
Simplify the CP request
The form must retain the product name and selected parameters. If the price depends on the batch, explain it next to the button. If the data can be downloaded, make sure that the file is up-to-date and does not require registration for basic features.
When spot editing is enough
If the card structure works but a table or handy shape is missing, a complete redesign may not be necessary. With a large directory, changing the card template affects many pages at once - first test it on one category.
“Post-effect” will evaluate the cards on the example of your products and offer edits taking into account the entire catalog. Service: UX and catalog design.
