Moving to a new domain without losing leads from search

The company changes the name or address of the site. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Save a map of old pages and their new matches, provide for constant redirects, and check forms and analytics after launch. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

First, separate the problem of page discovery from the problem of sales: having a URL in an index does not mean that a person will see a suitable offer and leave an inquiry. To solve it, you need data on specific addresses, not just checking the main one. Take migration as a checklist project: preparation, launch, indexing surveillance and leads.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service “Site Transfer and SEO Support.”. After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Send the site address and read access to Search Console, if any. You can start with a public check of important pages.