SEO site audit before promotion
What data is included in the SEO audit: indexing, service pages, queries, technique, content and priority work plan.
- Topics
- SEO
- Date
- Reading time
- 2 min
SEO audit is not for the sake of a long file with errors. Its task is to understand why the site does not respond well to search queries of potential customers and what to change first.
Technical part
Check whether the necessary pages are opened to search engines, whether there are duplicates and errors of addresses, how the site map, headers, mobile versions and internal links are arranged. If the form does not work, this is also important: even a site found in search will not bring inquiries.
Content and structure
Are there separate pages for key services and products, do they correspond to requests, are conditions and cases shown? For the manufacturer, categories and cards are analyzed, for the contractor - services, facilities and geography.
Audit result
A useful document shows the problem, page, proposed change and priority. Some tasks can be fixed quickly; others will require new structure or content. Separately indicate who performs the work: SEO specialist, developer or employee of the company.
Post-effect will conduct an audit and produce a plan that can be translated into work, not just read. Send the website address and directions that you want to promote. Service: SEO audit.
