Modern site without leads: what to check
Why Modern Design Does Not Guarantee Inquiries Check service pages, traffic, forms, trust and work with leads.
- Topics
- Design
- Date
- Reading time
- 2 min
The site can look neat and still receive almost no inquiries. The reason is not necessarily advertising or design. Disassemble the path from a person’s request to a company’s response: where exactly is it interrupted?
Start with the source of visitors
Who comes to the site and what is looking for? If advertising leads private customers, and the company works with large objects, increasing traffic will not help. If visitors are targeted, check the login pages: whether there is a necessary service and understandable conditions.
Check the contents of the page
Are the actual works, geography, minimum volume and next step shown? The phrase “leave the inquiry” without explaining the result of inquiries is weaker than “send a project – discuss the composition of work and calculation”.
Check the technical path
Does the form work on the phone, do letters arrive, are files accepted, are calls recorded? Compare the analytics data with the inquiries that the manager actually saw. Sometimes the site leads, but the company loses them after sending.
Post-effect will audit pages, ads and lead paths, then suggest specific edits. You can start with a link to the site and descriptions of inappropriate or lost inquiries. Service: Site audit.
