Technical audit before revisions
What mistakes are worth checking before new pages, SEO and advertising: indexing, forms, mobile version, speed and integrations.
- Topics
- SEO
- Date
- Reading time
- 2 min
If a site works with bugs, new ads and articles can only lead more people to the same problems. Technical audit helps to draw up the order of corrections before investing in promotion.
That they're checking
Important page availability, address and redirect errors, mobile version, key template downloads, forms and lead transfer. For search – the availability of pages for indexing, site map, duplicates and basic metadata. For the catalog - the work of filters and updating data.
How to distinguish an audit from a list of comments
The result must be a problem, an address or a script, its impact and priority of correction. “A site has SEO errors” doesn’t give the developer a task. “The form on the service page doesn’t send an attachment.”
What to do after
First, troubleshoot faults affecting queries and page availability. Then engage in structure, content and development. Some problems can be fixed quickly, some will require a separate project.
Post-effect will conduct an audit of the existing site and prepare a list of works with priorities. Send a link and tell us what promotion channels you use. Service: Technical audit of the site.
