How to measure leads from Google Search

Search clicks are known, but some customers call later. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Match Search Console with web analytics and CRM, capture forms, calls and the source of the transaction, taking into account repeated touches. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

The indicator itself is not equal to revenue: impressions, clicks, inquiries and qualified transactions are different stages. Agree which pages and actions are relevant to a commercial purpose, then measure the changes on the same dataset. Set up events and reports that are understandable to marketing and sales, without the promise of an accurate attribution of each call.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service "End-to-end site analytics.". After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Share a link to the site and information about priority services and regions.