SEO promotion of a website with a small directory

The assortment is narrow, creating hundreds of pages is impossible and unnecessary. What to check and how to solve the problem with the post-effect team.

SEO promotion of a website with a small directory
Topics
SEO, Analytics
Date
Reading time
2 min

The assortment is narrow, creating hundreds of pages is impossible and unnecessary. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Deepen cards, application sections, answers to technical questions and cases; do not produce the same URLs. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

The indicator itself is not equal to revenue: impressions, clicks, inquiries and qualified transactions are different stages. Agree which pages and actions are relevant to a commercial purpose, then measure the changes on the same dataset. We will draw up a realistic growth plan based on the company’s product expertise.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service "SEO for the manufacturer.". After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Share a link to the site and information about priority services and regions.

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