Why traffic for information requests does not pay off

The blog is growing, and leads to services are not changing. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Check whether the audience of articles coincides with the buyer and if there is a transition to a service, case or consultation request. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

The indicator itself is not equal to revenue: impressions, clicks, inquiries and qualified transactions are different stages. Agree which pages and actions are relevant to a commercial purpose, then measure the changes on the same dataset. Redistribute efforts on topics closer to the purchase decision and update useful old materials.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service "Content strategy.". After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Share a link to the site and information about priority services and regions.