How to Update Old Articles with Impressions but No Inquiries
What to check in old articles: compliance with the question, relevance, links to services, cases and working forms.
- Topics
- SEO, Content
- Date
- Reading time
- 2 min
An article with impressions in search already has an entry point. Before writing a new one, it is worth checking whether the existing one answers the desired question and whether the reader can go to the service. Not every article should be turned into an advertisement.
Compare requests and content
By what wording is the material shown? Do they match the title and answer? Perhaps people are looking for a technical parameter, and the article tells the general story of the company. Update the data, examples, diagrams and wording if they are outdated.
Add a useful transition
After explaining the technology, show the relevant service and the facility where it was used. If the person is ready to send a task, give a way to contact without looking for contacts in the menu. Check the uniforms.
Don't lose the address you already have
Before changing the URL, evaluate existing links and visits. It is often enough to update the content on the previous page and internal communications. After publication, keep an eye out for queries and inquiries in comparable periods.
Post-effect will audit old articles and make an update plan with priorities. Service: Auditing and updating SEO content.
