Why does your website look the same as your competitors?

Template promises do not explain real specialization. What to check and how to solve the problem with the post-effect team.

Why does your website look the same as your competitors?
Topics
Content, SEO
Date
Reading time
2 min

Template promises do not explain real specialization. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Gather the reasons for choosing from sales: typical tasks, limitations, standards, geography and how to work with the project. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

The search page should answer a specific question of the person and lead to a suitable service. The same common text on dozens of URLs interferes with selection and makes editing difficult. Make sure that each material adds a new fact or a separate scenario. Rewrite the key pages and build a visual presentation around the verifiable facts of the company.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service "Positioning and text of the site.". After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Send a list of services and current pages; start with the directions that are more important for sales.

All articles