How to post reviews on a B2B site with benefit

Brief praise without context does not help you choose a contractor. What to check and how to solve the problem with the post-effect team.

How to post reviews on a B2B site with benefit
Topics
Content, SEO
Date
Reading time
2 min

Brief praise without context does not help you choose a contractor. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Clarify the industry, task and format of cooperation; request consent to publish the name and details. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

Blog material is useful when solving a real client’s question and supported by the company’s experience. A text without proven facts, a unique example and an appropriate next step is easy to assemble but difficult to turn into an inquiry. We will design a testimonial block next to services and cases, where they answer real doubts.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service "UX and Trust Content.". After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Prepare a few client questions and a publishable expert or case.

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