How to link articles with services without intrusive advertising

The blog is read, but after answering the question, the user leaves. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

For each article, specify the appropriate service, specify what work can be delegated, and suggest the next useful step. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

The search page should answer a specific question of the person and lead to a suitable service. The same common text on dozens of URLs interferes with selection and makes editing difficult. Make sure that each material adds a new fact or a separate scenario. We design internal links and transition blocks, taking into account the stage of client selection.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service "Content strategy.". After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Send a list of services and current pages; start with the directions that are more important for sales.