How to Choose SEO Article Topics by Intent to Order
How to distinguish a topic with commercial potential from a general information request and link the article to the service page.
- Topics
- SEO, Content
- Date
- Reading time
- 2 min
The article can get a lot of views and no relevant inquiries. Therefore, when choosing a topic, look not only at the number of queries, but also at the person’s question: does he solve a problem with which your company can help?
Start with questions close to the service
For a construction contractor, it is the choice of design, composition of works, documents for calculation or elimination of a specific problem at the facility. For the manufacturer - product characteristics, comparison of options and delivery conditions. The article should give an honest answer, even if the decision does not always involve a purchase.
Check the material's role
The request “to order waterproofing parking” is better to lead to the service page. “How to Remove Leaks in Underground Parking” is suitable for an article that will explain the options and lead to a service. If both pages repeat the same text, they will interfere with each other.
Finish with the next step
After explaining the topic, show a suitable service, object or way to send raw data. A call should match the content rather than appearing randomly at the end.
“Post-effect” will select topics for your services and prepare articles related to the pages of the site. Service: SEO content plan and articles.
