Content plan for the equipment manufacturer

The team has engineering knowledge, but it doesn’t make it to the site. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Gather questions on selection, compatibility, installation and maintenance; separate the consulting request from the willingness to buy. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

Blog material is useful when solving a real client’s question and supported by the company’s experience. A text without proven facts, a unique example and an appropriate next step is easy to assemble but difficult to turn into an inquiry. Prepare interviews with experts and turn answers into decision pages and articles.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service "Content for an industrial site.". After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Prepare a few client questions and a publishable expert or case.