One article is ranked instead of a service page

On commercial query, the user sees a long note. What to check and how to solve the problem with the post-effect team.

One article is ranked instead of a service page
Topics
Content, SEO
Date
Reading time
2 min

On commercial query, the user sees a long note. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Check whether the service page is sufficiently detailed and how the topic article links to it. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

Blog material is useful when solving a real client’s question and supported by the company’s experience. A text without proven facts, a unique example and an appropriate next step is easy to assemble but difficult to turn into an inquiry. We will clarify the role of materials, strengthen the commercial page and leave the article to answer early questions.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service "SEO architecture.". After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Prepare a few client questions and a publishable expert or case.

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