Landing page for a complex B2B service

The essence of the service can not be explained by one slogan. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Start with the client’s situation and work output, then show the steps, raw data, and examples of similar projects. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

A good page is judged by whether it helps to take the next step: select a configuration, request a calculation or contact a specialist. After the changes, it is important to check the work of forms and transfer inquiries, otherwise the improvement of the interface will not get into sales. We will design a page that answers the questions of the buyer and technical specialist before inquiries.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service "Landing page of B2B services.". After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Give a link to the problem page and an example of leads that you would like to get more often.