Leads from the site come to the post office and get lost

Managers respond late or do not see inquiries from individual forms. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

You need to check the delivery, backup channel, appointment of the responsible and fixing the event in analytics. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

A good page is judged by whether it helps to take the next step: select a configuration, request a calculation or contact a specialist. After the changes, it is important to check the work of forms and transfer inquiries, otherwise the improvement of the interface will not get into sales. Set up forms, notifications and send inquiries to the CRM, then test each scenario.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service “Technical support and analytics.”. After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Give a link to the problem page and an example of leads that you would like to get more often.