Site for several branches: structure and contacts

It is difficult for a customer to know who is serving their region. What to check and how to solve the problem with the post-effect team.

Site for several branches: structure and contacts
Topics
Content, SEO
Date
Reading time
2 min

It is difficult for a customer to know who is serving their region. Before you change a website or launch a promotion, it is worth understanding the reason and assessing how it affects inquiries. Below are guidelines for the first inspection and a decision involving the contractor.

Check it out

Show addresses, work areas, local contacts and branch destinations; check the uniformity of data on the site. First of all, look at the pages that are related to sales. Record the current path of a person: from query and go to the site to contact with the company. This will make it clear where new content, interface refinement or technical fix is needed.

How to approach a solution

The search page should answer a specific question of the person and lead to a suitable service. The same common text on dozens of URLs interferes with selection and makes editing difficult. Make sure that each material adds a new fact or a separate scenario. We design navigation by region and individual pages where it is convenient for the client.

What to order in Post-Effect

We will discuss the task and agree on the composition of the service “Development and Local SEO.”. After the initial assessment, we will name priority work and prepare an estimate with a clear result of each stage. Send a list of services and current pages; start with the directions that are more important for sales.

All articles