The SEO contractor sends reports, but the site doesn’t change
How to understand what kind of work an SEO contractor actually does and why without new pages and fixes, the result may stop.
- Topics
- SEO, Content
- Date
- Reading time
- 2 min
The report may contain dozens of charts, but the owner needs a simple answer: what has changed on the site and what task it solves. If for months new pages do not appear, errors are not corrected and content is not updated, it is worth requesting a work plan.
Ask for a list of accomplishments
What addresses are created or changed, what texts are published, what technical tasks are closed, what queries are related to specific pages. For a construction company, these can be pages of services and facilities, for the manufacturer - categories and cards.
Explain the scope of the contract
Sometimes an SEO specialist prepares recommendations, but the development has to be done by another contractor or client staff. Then the task can hang out through no fault of one person. Decide who makes the changes and when they come to the site.
Evaluate the effect without haste
The search is changing gradually. But the lack of instantaneous growth does not justify a lack of understandable work. See the dynamics of suitable visits and inquiries along with completed tasks.
The “post effect” can independently evaluate the current SEO plan and show what changes a site needs in the first place. Service: Audit of SEO works.
