Article or service page for commercial request
How to divide search queries between service pages and articles so that the customer finds a suggestion and a useful explanation.
- Topics
- SEO, Content
- Date
- Reading time
- 2 min
When a person is looking for a contractor, they need working conditions, examples of facilities and a way to get in touch. When he examines a problem, he needs an analysis of the options. These intentions are often close, but the content of the pages should vary.
Service page
It answers what works the company performs, for which facilities and regions, what will be required for calculation and how to apply. Requests with the words “to order”, “contractor”, “service” usually require just such a response.
Article
It deals with a specific question: how to choose the material, why there is a problem, what data to collect before work. The article can show several solutions and honestly explain the limitations. Then it leads to a suitable service and case.
How to avoid recurrence
Do not rewrite the service page as an article with a new title. Link the materials with links and distribute the requests according to meaning. If the site already has two pages claiming one question, evaluate their content and choose the main one.
The post-effect will help build the structure of pages and articles so that they support each other. Service: SEO structure and texts.
