Brand guidelines development
We put the rules for using the visual identity into a clear document. We help your team and contractors apply the approved elements in the same way.
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What the work includes
- Inventory of approved elements
- Rules for the logo and its variants
- Colours, fonts and composition
- Examples of application and common mistakes
- A structured document and a set of source files
When you need this service
When an identity has already been created but materials are designed inconsistently or the rules are kept in different files. We check which source files and decisions are missing before preparing the guide.
What you will get
A guide to using the existing identity within the agreed scope. If part of the system has to be developed from scratch, we set that out as separate tasks.
How timelines and cost are determined
The completeness of the source materials, the number of media and the depth of the examples. After we get to know the project, we agree the stages, the boundaries of the work and the acceptance criteria.
Frequently asked questions about this service
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Let's discuss your project
Describe the task and send a link to your website or any materials you have. We will define the scope of work and the next step.