Brand identity development
We create the company's visual system: colours, typography and graphic devices. We help apply it consistently to the website and other agreed materials.
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What the work includes
- Visual direction
- Colours and typography
- Graphic devices and composition
- Templates for agreed media
- Source materials and usage rules
When you need this service
When a logo already exists or is being developed, but the design still differs from one medium to the next. We determine where the identity will be used first and which elements are really needed.
What you will get
A set of elements and examples of their use. We check how well they apply to digital materials; the scope of print and other media is agreed separately.
How timelines and cost are determined
The number of media, the depth of the system and whether a logo needs to be developed. After we get to know the project, we agree the stages, the boundaries of the work and the acceptance criteria.
Frequently asked questions about this service
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Let's discuss your project
Describe the task and send a link to your website or any materials you have. We will define the scope of work and the next step.