Branding and Brand Identity
We help a company look consistent on its website, in presentations and in other materials. We find a visual solution that fits the offer and the audience.
Related projects
Choose a format
- Logo design
We create a logo that reflects the character of the company and how it will be used. We check how the mark works on the website, at small sizes and in the agreed formats.
- Brand identity development
We create the company's visual system: colours, typography and graphic devices. We help apply it consistently to the website and other agreed materials.
- Brand guidelines development
We put the rules for using the visual identity into a clear document. We help your team and contractors apply the approved elements in the same way.
- Rebranding and brand identity refresh
We update the company's visual image when its offer, audience or material requirements change. We define the depth of the changes and the order of the transition.
- Positioning and offer packaging
We help explain clearly who the company works for, what problems it solves and why people choose it. We translate this into the content of the website and key materials.
What the work may include
- Visual direction and concept
- A logo or an update to an existing mark
- Colours, typography and graphic devices
- Design rules for the main materials
- Examples of application on agreed media
- Source files and a usage guide
What we define at the start
How the company wants to be presented, who the offer is aimed at and where the identity will be used. We study the existing materials and the visual environment, and agree the scope of the project.
How we connect the identity to the website
We check how the chosen solutions work in a digital interface: in headings, buttons, illustrations and at different screen sizes. If the website is built together with the identity, we agree a joint order of work.
What affects the cost
The depth of the task, the number of concepts and media, and the contents of the guide. Naming, legal checks of designations and trademark registration are not included automatically: whether they are needed and who carries them out is discussed separately.
Frequently asked questions about this service
What else you may need
Tell us about your company and the materials you need
We will propose the scope of visual work for your tasks.