Rebranding and brand identity refresh
We update the company's visual image when its offer, audience or material requirements change. We define the depth of the changes and the order of the transition.
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What the work includes
- Review of the current system and the goals of the refresh
- Visual concept for the changes
- Updating agreed elements
- Examples on key media
- Rules and order of transition
When you need this service
For an existing brand that needs to evolve while keeping the recognition it has built. We work out which elements are worth keeping, which to rework and where the update will be noticeable to clients.
What you will get
An approved update and materials for consistent application. If the name or positioning is changing, we define a separate scope for that work before the visual stage begins.
How timelines and cost are determined
The depth of the changes, the number of media and the requirements for preserving recognisable elements. After we get to know the project, we agree the stages, the boundaries of the work and the acceptance criteria.
Frequently asked questions about this service
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Let's discuss your project
Describe the task and send a link to your website or any materials you have. We will define the scope of work and the next step.