Web analytics and goal setup
We set up measurement of actions on the site so that promotion decisions rest on data. We separate submitted enquiries from intermediate clicks.
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What the work includes
- A plan of events and key metrics
- Connecting agreed counters
- Goals for forms and other actions
- Checking that goals fire and for duplicates
- Notes on reports and data limitations
When you need this service
Before an advertising launch or when current statistics raise questions. First we determine which events matter to the business and where they should be confirmed: in the interface, the processing system or the CRM.
What you will get
Configured events and a description of what counts as an enquiry. Integration with CRM and telephony, and end-to-end analytics, are estimated separately based on how the systems are built.
How timelines and cost are determined
The number of sites, events, forms and external systems, and the availability of confirmation of the result. After we get to know the project, we agree the stages, the boundaries of the work and the acceptance criteria.
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Let's discuss your project
Describe the task and send a link to your website or any materials you have. We will define the scope of work and the next step.