Positioning and offer packaging
We help explain clearly who the company works for, what problems it solves and why people choose it. We translate this into the content of the website and key materials.
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What the work includes
- Audience, tasks and choice situations
- Priority offer and the boundaries of the service
- Verifiable differences
- Key messages and arguments
- Recommendations for the content of key pages
When you need this service
When services are described in general terms, different audiences are mixed together or clients find it hard to see how the offer differs. We gather the facts, real terms and experience that can be relied on.
What you will get
An agreed foundation for the offer and a set of messages for the website. Visual identity and legal checking of a name are not included in this scope automatically.
How timelines and cost are determined
The number of audiences and services, the volume of source information and whether additional interviews are needed. After we get to know the project, we agree the stages, the boundaries of the work and the acceptance criteria.
Frequently asked questions about this service
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Let's discuss your project
Describe the task and send a link to your website or any materials you have. We will define the scope of work and the next step.