Competitor and demand analysis
We study competitors' offers and search demand to justify decisions about the website and promotion. We compare our observations with your company's real capabilities.
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What the work includes
- Competitors' offers, terms and content
- Search tasks and demand grouping
- Structure of services and landing pages
- Proof of experience and ways to get in touch
- Conclusions and possible directions for testing
When you need this service
Before launching a service, changing the offer or preparing the site structure. We agree the set of competitors and sources; we separate direct competitors from sites that compete only in search results.
What you will get
A comparison with sources and an explanation of its limitations. We do not present public observations as internal sales statistics or competitors' exact budgets.
How timelines and cost are determined
The number of directions, regions and competitors, and the depth of demand research. After we get to know the project, we agree the stages, the boundaries of the work and the acceptance criteria.
Frequently asked questions about this service
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Let's discuss your project
Describe the task and send a link to your website or any materials you have. We will define the scope of work and the next step.